Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.

Tips To Use Infographics To Increase Information Retention

Effective communication is important for any business. One of the best ways to communicate with your customers and potential customers is by disseminating information effectively. People need to know what you are about and what you are offering but in many cases, they do not want to try too hard to get the information that they need. At a time when people are looking for instant or quick results, making it easy for people to understand what you are communicating is to your advantage.

Facts, relevant figures and expert information or analysis have the power for persuasion. By letting your audience see and understand what you want them to know, you can greatly influence their beliefs as well as the decisions that they make. Methods of communication and how people receive content has changed as people look for the most effective options. The use of information graphics or infographics is becoming more popular as the main method of communication.

Presenting information effectively

How you present your information will determine its effectiveness. Information graphics has a huge impact on readers, and you can convince your audience about any issue by using the best format. Vision plays an important role when it comes to information as people try to visualize what they read or hear. Visualizing ideas is the best way to understand and assimilate any concept, and this is one reason this is so effective when communicating.

Retention of essential information

Apart from understanding the content, infographics help to enhance retention. Everyone knows that information that is retained is the most effective information when it comes to understanding. It is much easier to illustrate facts or trends using charts and other tools such as images, icons and pictures. Visual elements help to enhance communication, and this has led to a surge in creativity as people look for unique ways to communicate their messages.

Presenting relevant information

Infographics design allows the audience to understand and retain the information that they are receiving. The fact that it is easier to pick up useful information makes it effective. The visual elements included with the text allow readers to focus on important facts. The information is presented more efficiently by condensing the information and providing a quick overview. The readers can concentrate on the relevant facts without having to go through the clutter.

Research has shown that people learn more through visual elements such as pictures. Visual thinking or the process of seeing words as pictures helps to enhance retention. People are more likely to remember what they see more than what they read, and it is also easier to share images on social media.

Infographics – Promoting Crisp, Clear, and Innovative Communication

The online universe has been witnessing an upward scaling change of trends right from its inception and the demand for good interactive designs has always continued to shoot up. The online marketing business has grown exponentially in the last few years. The World Wide Web is definitely an avid designer’s playground. The introduction of infographics has welcomed a refreshing change to online brand marketing.

What are infographics? They are a visual representations of informative data and are also known as ‘data viz’ as the cool kids call it nowadays. They display sets of informative data in an interactive and imaginative way supplemented with colorful graphics which can be seen and grasped immediately rather than paragraphs of data to be read; which usually sounds boring.

Today, digital designing has become a lot more appealing and is a compilation of a variety of data into one cohesive piece. They have revamped the digital landscape for a good reason. This medium of communication has proved as one of the most effective and engaging mediums across the web. It is a combination of interactive creativity and data usefulness depicted in a pleasing format in order to grab the reader’s attention and increase brand recall.

So, what are the factors that make infographics an effective marketing tool?

They are quick, convenient and to the point sources of information. Their ability to showcase most relevant information to the reader within few seconds makes them most sought after. Moreover, their interesting and eye-pleasing format allows understanding tedious numerical data with ease. A well designed and informative graphic can be a tale of interesting stories with supported facts.

These creative pieces of data help people in a great way as they act as problem solving tools in case of complicated topics. They may also act as a step by step instruction guide for making readers understand something that may be hard to grasp if other mediums of communication are used. They create richer and engaging messages which can attract a lot of attention. It’s a show-rather-than-tell concept which successfully connects the readers and conveys the message with great ease. They can also convey the benefits and methods of using a specific product or a service with supported illustrations that will help the reader in understanding the process easily. The use of colors in an infographics design and its layout can also grab prospective customers’ attention. It’s a designer’s view, the brighter, the better!