Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.

It’s no surprise that ‘Seeing is Believing’. Human beings are visual creatures and that’s exactly how we perceive information better. Infographics make it easier for content marketers to get their message across and it creates a lasting impression.

Use Infographics and Grab Eyeballs for Your Content

You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?

Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!

Human brain can restore 90% of information that is visual!

Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.

When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.

What is an infographic?

– A graphic or visual representation of information or data in an interesting manner that can boost your content.

What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!

Why should you use infographics?

  • Ability to get shared on digital platforms
    Infographics if interesting and useful get shared multiple times on internet thus making them popular.
  • Complex data made easy through visual display
    Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics.
  • Comparison
    Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better.
  • Generating backlinks
    Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks.
  • Increased brand awareness
    Infographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach.
  • Increased traffic to your website
    Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.

Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?

Well you could hire an experienced designer to create an eye-catching infographic for you.

DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!

Rise of Infographic Design for Business Promotion

The infographic design has emerged as a helping hand to commercial promotion. All types of businesses have probably been searching for some innovative materials in order to pursue their promotion. However, the rise of infographic design in this context is noteworthy. People are now no longer hooked on to detailed display of promotional info. When you are onto business promotion, then these designs will be ideal, as these narrate the basic facts in an easy manner and catch the readers’ eye. Promotional tactics are related to user appeal and user attraction, the techniques in which both of these are present are ideal promotional tactics.

Utilities of infographic design
Infograph is a subject where detailed and technical facts are displayed in the form of designs. When you are implanting information about your company in its promotion, then it is certain that you will have to display it in a user-appealing manner. When you simply curve out some information in the form of scribbling and place it in front of the public for display, then they will dislike it and likely not go through the whole of it. When you are organizing a promotion or some relevant facts, then info graph designs will be an easy and ideal way to narrate the facts.

How to use infograph in commercial promotion
You can definitely use infographic design while promoting your business. Instead, of displaying your facts in the form of plain writings or designs, you can use this to display it through infographics. It is even useful when you are narrating something to your employees, so you can already imagine that how much ease it will bring to public. These designs contain information in the form of graphics; both writings and designs are included. The basics will be easily narrated alongside, a few graphical designs, which will make it easier for readers to understand.

The popularity of infographic design in business promotion is huge now days. You will find very few business info that are publicly displayed in form of simple writings and company logos. Instead, the business promoters now prefer a combination of logos, along with graphical designs and a few writings. Therefore, it appeals to the public in a good manner, when you are displaying business info, it is necessary for it to appeal publicly so that they feel good to go through the whole of these materials and be acknowledged about the facts that you are willing to display.

These designs are hugely popular nowadays; you will find such designs in publicly displayed commercial information. If you want some specific information about your business to reach the public, then use of such designs will be ideal. You can use to punch in much information in a single such design and thus will not have to create numerous pages for a single display. You can confine your pages but not the information through using these designs. You should always get these implanted by an expert designer, as infograph requires professional skills to be portrayed well and efficiently.