Three Ultimate Ways To Design A Unique And Appealing Infographic

Infographics have been on the web for some time now. This is mainly because the information that is distributed in the form of visuals has always been more appealing to the masses. But because of the new possibilities of HTML 5 for the web, new technologies and also the wide formation of data driven websites, infographics are again soaring to popularity and making one for your business is becoming a trend.

If you are ready to design an infographic for your business or for your client then doing so in HTML 5 is the way to go. But considering as there would be many businesses and service providers designing infographics, the real question is how you will be able to make your infographic break through the clutter.

This article puts together the 3 ultimate ways with which you can make your infographic stand out from the crowd. Read on below and you will understand step by step how to make your infographic highly sharable and appealing.

Step One – See If Your Have “Fried” Your Infographics Properly

Now this step isn’t some technical of cooking related process. The term “Fried’ comes from the initials of a basic analysis you need to do before crafting an infographic first. Here it goes:

• Fresh – is your infographic been made with a fresh idea?

• Relevant – is the information engaging?

• Informative – are your facts right and intriguing?

• Entertaining – Will the infographic draw viewers?

• Different – has this infographic been done before?

If you have attempted this questionnaire before you start working on your infographic, you will be able to map out your goals efficiently and design an infographic that draws in the viewer.

Step Two – Introduce Motion, Make Your Infographics Interactive

You can make your infographic more appealing and interactive by introducing motion into its graphics. For this purpose, you can use an HTML 5 animation tool known as Adobe edge animate which allows you extend your custom infographic design with movement. Adobe edge animate provides easy tutorials to designers who are new to Parallax and HTML 5 to begin with.

Step Three – Choose Powerful Data Source And Tools To Illustrate Them

Whether you have done the research or your client, without any reliable data sources an infographic will sink. And because data sources can vary, it is sensible to invest some time so that you can have quality data sources.

Some top infographic researchers suggest that Quora supplies the greatest publicly available datasets for accumulating raw data. Furthermore, you can also head to Piktochart and infogr.am that offer products for evaluating and collecting data.

Bottom-line

The three steps mentioned above are your key to designing an appealing and highly shareable infographics. Once you have gathered the information you need and your infographics is in the pipe line, plan ahead and start working on how will you be marketing your infographics upon completion.

Infographic Design For Search Engine Optimization

Search engine optimization has become necessary for websites nowadays to exist in the front pages of search engines. You can use infographic design to optimize your website and benefit SEO. By using such infographic design in websites, you will be able to combine information in a single page and without including additional pages in your site, thus reducing the load of your website. This helps in mobile device optimization as well as for general optimization. These designs depict useful information in a precise but to the point manner, which makes it user friendly. User-friendly websites are already noted positively for higher ranking on the front pages of search engines.

Infographic design in SEO
You can combine in a huge quality of information through these designs, thus reducing the load of your website as well as the need for extra pages. This will help you positively help in optimization, especially for devices of smaller dimensions, which take more time to load up websites. Thus, spiders for using such designs might note you positively. Hence, such designs are beneficial for use in the SEO context, as they can even be displayed in form of images. These designs can include much information in to the point formats, without loading up your pages with much more keywords.

SEO uses for inforgraphic design
The use of infographic design is good for SEO; in case, you are trying to optimize your websites for smaller devices then these types of designs will be good. However, if you want to optimize it in a general way, then you can use such graphics as well. When you try to put in keywords in your webpages, then sometimes, you might tend to over flood it with keywords, which will result in keyword spamming. Therefore, you should try to keep your keywords usage precise without excluding much important information.

An infographic design will help you to create web page in a user-friendly manner. You will not have to exclude much information, but still include it in a good way without over optimization with keywords. All these features of infograph help you to optimize your webpage for both PC and other devices of smaller dimensions. In this way, this might help you in attaining beneficial SEO for your site. This sort of design is user-friendly, and visitor-appealing designs are good for spiders to notify the site positively. Therefore, you can design your website with these graphics for optimization.

Benefits of Using Infographics

Information graphics, or Infographics as they are commonly known, has become the most popular and effective tool for online communication. This term refers to the graphical or visual representation of any information or data. Graphics have been in use, even before the advent of technology; however, the presence of online tools has definitely made it easier and simpler today. Just like people use graphs and diagrams in real life, they can be added to online presentations as well. Rather than explaining or presenting something in written form you can use attractive graphs and graphics.

A careful observation of the world around you can tell you that how popular and appealing the graphics are in today’s digital world. It has been noticed that short and clearly written information, with interesting graphics is more appealing than lengthy texts. But what makes Infographics so popular?

Their immense popularity can be credited to the following features:

· Pictures are easy to notice: Pictures or graphics are easier to notice, as compared to words, just like a book with pictures is more liked by children and adults alike, rather than lengthy text.

· Enhance the appeal of content: Plain text stretching over the whole page requires time and attention, which can put off many people. However graphics present the information clearly without you having to spend any time on reading.

· Easy representation of statistical data: Facts and figures enhance the credibility factor and thus they are strategically added to make people aware of the reliability of information. Reading the figures can seem very tiresome, whereas graphical representation can facilitate data visualization by presenting the same data in a more understandable way.

· Simplify the subject matter: Reading lengthy text to understand the data is a very complex and unattractive task. Graphics can present the same subject matter in a more orderly and simplified way, thus making it extremely easy for the readers to read and understand the given information.

· Stimulates reader’s interest: Attractive Infographics design and clever use of colors can help you put across your point more successfully. That is why graphics are considered to be more effective in catching the attention of readers instead of text.

· Easy sharing and recording of information: Graphics enable you to present the information in a more digestible way. It makes sharing and recording of such information easier.

Today’s digital age has made it extremely important to capture the attention of the users, to convey your message effectively. With increasing distractions and decreasing attention span of the users, it is becoming difficult to capture their attention. Visual representation is an interesting and appealing way of data visualization.

There are numerous ways in which you can use the graphics to enhance the effectiveness of your text. Making it a part of your annual business reports will not only appeal your associates but can also save a lot of your time and efforts by making data visualization easier. Including attractive and easy to understand Infographics design in your research reports can help you present your findings more effectively. You will not have to spend time explaining each and every finding, when it is clearly present in the form of a graph or chart. Enterprises, world over, have realized that in order to make the desired impact on the minds of their consumers, they will have to incorporate Infographics in their marketing strategies. The cut-throat competition that prevails in the marketing and advertising world today has further enhanced this need. In such scenario, graphics are undoubtedly the most eye-catching and effective way of attracting consumers rather than plain text.

Apart from these, the graphics can be used anytime when you want to make the information or presentation more engaging and noticeable. Some factors should be kept in mind while using the Infographics design to present your data or information in an attractive and sophisticated way.

· Keep it simple: Try to keep it as simple as possible. The idea behind using graphics is that they are easy to scan and understand. Using complication graphics or too many colors can make them look complex, thus hampering its effectiveness.

· Choose appropriate form:Infographics can include many graphical forms, like maps, graphs, flow charts, diagrams etc. The choice of graphical form will depend on your topic or the type of information that you need to present.

· Visual appeal: Keep the visual appeal in mind when using graphics or pictures. They should be simple yet appealing, to catch the attention of online users.

It is clear, that Infographics design is a powerful and effective medium for data visualization and to present information in a more organized form. The popularity of online graphics can be attributed to their effectiveness and appeal. Visual graphics are better and more easily understood than just words. Owing to its numerous benefits, using the graphics has become a need today, which can help you get the desired effect from your content.