How to Create Attractive and Effective Infographics?

If you would like to create an attractive and appealing infographic, you must read this article as this will help you to learn how to create a great infographic following five simple steps. Let’s have a look at them.

Step 1: Find data source

One of the most important elements in creating a successful infographic is a data source. It does not matter how attractive your infographic is. If you fail to provide adequate data in your infographic, it won’t work well.

Now the question is how do you find a good data source? The easiest way is to browse all the blogs and find the one that has adequate data in it. If you fail to find data-rich posts, you need to come up with your own ideas and find relevant data sources.

Step 2: Hire a designer

Everyone has their own creative mind and opinion on how does a successful and great infographic actually look like? However, it is tough to find a designer who can please everyone with his works. You can’t please everyone, but you can try to impress the majority.

Step 3: Create a wireframe

Before you create an infographic, you should form a story with your data points. Each data point should connect the next point. However, you must keep in mind that you can mention only six main points in your infographic or else it will be too data rich.

Once you laid out the data, it is now the time to work with your designer who will think of new ways to represent data in a visual format which is easy to understand. The designer can represent the data through drawings, graphs or visual examples. The data points should be easy to understand. If they are not represented in such a manner, you will fail to create a successful infographic.

Step 4: Choose an attractive headline

No matter how good your infographic is, the title is everything that grabs the attention of people. If you fail to create an attractive title for your infographic, no one will show interest to read it. Therefore, go through the data in your infographic and create an attractive title that looks relevant yet attractive.

Step 5: Promote your infographic

Before you start promoting an infographic, make sure that you embed a code in it so that people can share the infographic on their websites. If you are using WordPress, you can easily embed a code.

Conclusion

Follow these steps and you will be able to create a successful infographic. If you have few infographics that don’t go viral, don’t worry about it as it takes few tries and a little effort to get it done in the right way.

What Is an Infographic and How Useful Is It?

Infographics are very popular today and are widely used as a marketing tool. Businesses are utilizing this as a way to effectively communicate their complex message in visual and easy to understand manner.

Statistics show that in only two years’ time from 2011-2013, the volume of infographic search via Google have gone up by more than 800 percent.

What is an Infographic?

An infographic refers to a combination of information and graphics featuring charts, diagrams, photos and stylized text. It is an effective way of creating a story in a more interesting and eye-appealing manner.

It has been said that moderns humans are more visual in that they prefer to view images rather than read long text. Experts confirm that people are often attracted to photos first before they read through the text on a site they visit. It is because the visuals are processed by the brain 60,000 times faster than text.

Businesses and publishers using infographics are reaping the benefits today. Primarily, they are able to grow their web traffic at an average of 12 percent compared to those who don’t use the infographic.

Tips in Making an Infographic

Making an infographic requires creativity and planning. It’s more than just putting text on an image.

Firstly, you need to come up with an objective and pick a topic. Determine what you want to achieve with your infographic and focus on that. Your goals will help you create a story that will engage your followers.

Next, gather as much data as you can on the topic you have chosen. Numbers and text will be most useful.

From there, you can proceed with sketching your idea to determine how you’d like your information to flow. Choose colors that are pleasing to the eyes but avoid the very bright ones and those that will beautifully blend together.

In creating an infographic, you have two options – hire a graphic designer or do it yourself. The first option is for busy business people who don’t have the time to plan and build their own infographic. With a professional to work with, you can just provide all the data you want included and wait for the initial drafts from the graphic designer.

If you’re the creative and hands-on type of person, however, you can opt for the do-it-yourself route. Even with little or no background on graphic design, you can still create the infographic that you want using some free tools including the drag and drop types available online. Most apps allow users to create their infographic for free but requires a small fee for downloading the finished product.

Once you’re done building your infographic, do share it on your social networking sites and if possible, create a smaller image if you want to display a specific section for easy viewing.

5 Proven Ways Through Which Infographics Can Help A Business to Grow

The biggest challenge for content marketers nowadays is to present complex information to the readers in easy-to-understand and effortless way. One of the best ways to do it is using Infographics or graphical illustrations of data. Infographics have gained huge popularity over the past 5 years which blends information with graphics. It is an amazing marketing strategy that builds brand awareness and increases a company’s credibility. The visual communication also features case study findings and research results to make the content more trustworthy and interesting. Even the most intricate industries have the opportunity to undoubtedly display their strengths with skillfully designed Infographics. Let’s explore some of the proven ways through which Infographics helps a business to expand.

Increases the number of online visitors

When it comes to increasing customer base through digital media such as internet, Infographics is the best choice for small-scale business owners and start ups. Infographics as a content marketing strategy merges both information and statistics which can never go unnoticed by the online audiences. The biggest asset of Infographics is that it can be customized in such a way that it can deliver information effectively to the visitors of different age groups in the internet. Moreover, the visual graphics and images boost engagement.

Bolsters website traffic

Sites that use Infographics as their content marketing strategy have witnessed a 12% average increase in the online traffic. So, it can drive visitors to a website in a very big and significant way. Infographics can also bring in the kind of elusive high-quality link building to boost traffic. Adding back-links in the Infographics is a great strategy to boost more amount of traffic to a site or blog.

Builds to a company’s trustworthiness

Infographics makes a company successful by increasing its credibility. Companies prefer to integrate Infographics with information, statistics, research and case studies in a digital set-up nowadays from reliable sources to establish credibility of their brand. In this way they try to give exposure to their business.

Creates brand awareness

With the help of Infographics, companies can embed their logo, for creating corporate identity, good brand awareness, and telling a nice story about it. When the Infographics goes viral, companies can reap its benefits. But remember, you have to make sure it is visually attractive loaded with convincing information.

Helps a company to reach target audience

To increase company sales and turnovers, it is important to reach the niche market or the target audience and Infographics will help you to achieve exactly that. In this way, you can stay ahead of your competitors in terms of competition and climb the ladder of success more easily in the market segment.

Infographics although being a recent phenomenon has gained a huge popularity in the recent years. If you want to grow your business, it is the perfect way of doing it. It is the ideal content marketing strategy that will surely pave the way for success.