5 Web Design Infographics Worth Paying Attention To

Are you interested in having your corporate website redesigned in 2014? Is this something you are beginning to plan for right now? If you answered yes to these questions, you know the importance of finding the right company for the job. Along with this, you should have some basic ideas of what you are looking to accomplish. When it comes to website design, if you can dream it up it can likely be done. That being said, you have to make important decisions based on your industry, target market, design preferences, and of course, budget. If you are having a difficult time deciding how to move forward, here are five web design infographics that can point you in the right direction:

1. Color Theory. Are you worried about which colors you should be using on your new website? This infographic can go a long way in helping you make the right decision. After all, color is very important in attracting new visitors and making them to spend some time on your website.

2. How do colors affect purchases? The colors you choose for your website could go a long way in affecting whether or not visitors make a purchase. This infographic can help you see which colors you should and should not be using. Have you ever thought about those websites that you go back to in order to purchase something because you feel cozy and comfortable?

3. Do you need a new logo? When redesigning your website, you may realize that you need a new logo as well. If this is the case, now is the time for doing so. There is no point in redesigning your website now, just to find that you need to do the same with your logo shortly thereafter. You might as well kill two birds with one stone.

4. How to choose a typeface. Choosing a typeface is something many people overlook, but is a very important detail when it comes to redesigning your website. There are hundreds of options, so make sure you consider each one.

5. Web design trends for 2013. Although the year has almost come to an end, some of these trends are sure to spill over into the new year. Which ones are you comfortable implementing in your website design? Before you get started with the redesign of your company’s website, check out these five web design infographics.

Learn Why Your Business Should Utilize Infographics

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media.

If you’re thinking utilizing infographics to market your own business, it’s worth taking a deeper look at both the benefits and potential downsides of this form of marketing, as well as what it takes to create great infographics:

The Pros and Cons of Creating Infographics

The biggest benefit of infographics is that they can take statistics that might be considered boring and deliver them in a package that makes them interesting. Another major benefit is because most social media users like infographics, the likelihood of this content being shared many times is significantly higher than a standard blog post that only contains text.

The main downside to creating an infographic is it’s nearly impossible to predict whether one will go viral or just be a moderate success. The reason that may be considered a downside is it generally takes the same amount of time to create a moderately successful infographic as it does to create one that ends up being a smash hit. The best way to combat this issue is to commit to consistently publishing 1 or 2 infographics every single month.

The Process of Creating an Infographic

There are a few different ways that infographics can be created. Regardless of how the design is handled, the process usually begins with an idea and then a lot of research. Once all the necessary information has been gathered, the design process can begin. If the person creating an infographic isn’t a designer, they’re likely to use a tool like Venngage or Piktochart. And if a designer is doing the work, they’ll use a program like Photoshop to create the image from scratch.

While tools like Piktochart are empowering for individuals who don’t have design skills, there are definite limitations to this type of infographic. It’s also worth noting that it can still take a long time to create an infographic. So if you’re interested in getting the best result and don’t currently have a designer on staff, it’s going to be best to hire a professional to help you.

This is the syndicated copy of an original article posted at WebStrategyPlus.

What Is an Infographic and How Useful Is It?

Infographics are very popular today and are widely used as a marketing tool. Businesses are utilizing this as a way to effectively communicate their complex message in visual and easy to understand manner.

Statistics show that in only two years’ time from 2011-2013, the volume of infographic search via Google have gone up by more than 800 percent.

What is an Infographic?

An infographic refers to a combination of information and graphics featuring charts, diagrams, photos and stylized text. It is an effective way of creating a story in a more interesting and eye-appealing manner.

It has been said that moderns humans are more visual in that they prefer to view images rather than read long text. Experts confirm that people are often attracted to photos first before they read through the text on a site they visit. It is because the visuals are processed by the brain 60,000 times faster than text.

Businesses and publishers using infographics are reaping the benefits today. Primarily, they are able to grow their web traffic at an average of 12 percent compared to those who don’t use the infographic.

Tips in Making an Infographic

Making an infographic requires creativity and planning. It’s more than just putting text on an image.

Firstly, you need to come up with an objective and pick a topic. Determine what you want to achieve with your infographic and focus on that. Your goals will help you create a story that will engage your followers.

Next, gather as much data as you can on the topic you have chosen. Numbers and text will be most useful.

From there, you can proceed with sketching your idea to determine how you’d like your information to flow. Choose colors that are pleasing to the eyes but avoid the very bright ones and those that will beautifully blend together.

In creating an infographic, you have two options – hire a graphic designer or do it yourself. The first option is for busy business people who don’t have the time to plan and build their own infographic. With a professional to work with, you can just provide all the data you want included and wait for the initial drafts from the graphic designer.

If you’re the creative and hands-on type of person, however, you can opt for the do-it-yourself route. Even with little or no background on graphic design, you can still create the infographic that you want using some free tools including the drag and drop types available online. Most apps allow users to create their infographic for free but requires a small fee for downloading the finished product.

Once you’re done building your infographic, do share it on your social networking sites and if possible, create a smaller image if you want to display a specific section for easy viewing.