Characteristics That Make Infographics Go From Good To Great

As competition between businesses increases in the online sphere, more businesses now look to implement advanced tools and technology to consolidate their presence. Though the audience for Web has grown exponentially during past few years, the fact remains that, people do not read each and every word that is published on the website. Rather, they will just skim through the content to look for bits of information that excites them. To fix this, web design experts in the web development industry have come up with infographics which helps them in transforming dull or unexciting content into ‘digestible’ and attractive visuals.

Apart from the content, these infographics also vary to a great extent in terms of design. However, some characteristics remain common to each of the infographics creates.

Value

Web design services lay a great deal of importance on the value of info-graphics. Like any other content on the web, even info-graphics should be necessarily delivering value. For this, the web designer will highlight certain subject matter for capturing the reader’s attention and also inspiring art direction. Paycor has done a commendable job with its infographic created for Payroll and Tax Deductions. In this, they answer a dynamic question (What is taken out from your paycheck?) in an easy-to-read and intuitive design.

Data Accuracy

Data accuracy has to be an integral characteristic for the infographic created by your web designer or web developer. As per a report released by one infographic from The Atlantic, nearly 95 percent of all info-graphics are stuffed with misleading or incorrect information. To create effective info-graphics, the focus should be on cross-checking all the facts that the website design firm wants to incorporate in the infographic. For instance, you may observe that one research has reported that nearly 80 percent of buyers are interested in your product. On the other hand, five other research studies claim that only 50 percent of consumers are interested. By being little more careful on the front end, your business can win reader’s confidence for the long term.

Clear Visual Path

As mentioned above, the sole reason why an infographic is created is to convert a complicated or a dull topic in an attractive and clear format that excites the reader. One common mistake committed by many web designers is that they do not give enough importance to user flow. To put it in simple words, it is essential that the developer guides the reader while digesting the data in an effortless and seamless manner.

Readability

More often than not, a website that is featuring an infographic will, at a bare minium, incorporate at least one teaser image (thumbnail) for alluring the reader to view the data in full. For instance, the reader can either externally open the link or choose to locally enlarge it and view.

Shareable & Accessible

The infographic’s share-ability and accessibility can be enhanced by offering readers an HTML-enbed code as well as seamless connectivity to key social networking platforms and a lot more. Infographics need to be embedded correctly in the website, in a way that does not obstruct clear navigation of the website.

Infographic Design – 3 Common Mistakes

Information graphics are widespread in newspapers, presentations and on the Internet. Infographics (a shortened version of the term) are diverse types of visuals that include charts, maps, diagrams, data visualizations and technical, instructional and scientific explanations. What they have in common is that they are visual representations of information, data or knowledge.They are valuable because the world is complex and it’s difficult to quickly understand dense information.

Both professionals and amateurs produce infographics, but many of these visuals aren’t compelling for a variety of reasons. In fact, many amateurish infographics don’t offer anything new. They are no more than a group of words and pictures arranged logically on the screen or page. Here are three common mistakes designers make when creating infographics.

Mistake #1: The Graphic Does Not Provide a New of Thinking

Information graphics should use visual language to provide a new way of understanding concepts, ideas and data. But some infographics don’t enable users to see the information in a new way. Rather, they implement the infographic using a conventional and ordinary approach.

The Fix: Think deeply about the design. Because our brains are wired for pictures, graphics are understood differently than text alone. Take advantage of this by ensuring your infographic provides data or information in a way that enables viewers to perceive new relationships, new analysis and new interpretations.

Mistake #2: The Information is Not Well-organized

A primary aspect of an effective information graphic is its organization, expressed through visual structure. But some infographics seem to be randomly organized, missing the opportunity to present information with clarity.

The Fix: There are a few fixes for poor visual organization. One is to create a visual hierarchy so the eye lands on the most important information first. Another approach is to chunk the information into segments, when possible. According to cognitive research, we can only hold about four or five perceptual units in working memory at one time. When information is organized into small bits, it is easier to process.

Mistake #3: The Graphic Doesn’t Work on Multiple Levels

Information graphics should allow viewers to understand the topic at both a high-level and detailed-level. But many information graphics are flat and don’t provide several views of the content.

The Fix: Identify ways to depict the visual information so viewers can immediately get the overview of what it’s all about. In addition, provide a way for viewers to delve into the topic or data so they can get detailed information as well.

Information graphics are flooding the Internet and as a result, many untrained in this art form are producing them. Take the time to get the basic design skills for creating compelling infographics and avoid the mistakes discussed here.

Benefits of Using Infographics

Information graphics, or Infographics as they are commonly known, has become the most popular and effective tool for online communication. This term refers to the graphical or visual representation of any information or data. Graphics have been in use, even before the advent of technology; however, the presence of online tools has definitely made it easier and simpler today. Just like people use graphs and diagrams in real life, they can be added to online presentations as well. Rather than explaining or presenting something in written form you can use attractive graphs and graphics.

A careful observation of the world around you can tell you that how popular and appealing the graphics are in today’s digital world. It has been noticed that short and clearly written information, with interesting graphics is more appealing than lengthy texts. But what makes Infographics so popular?

Their immense popularity can be credited to the following features:

· Pictures are easy to notice: Pictures or graphics are easier to notice, as compared to words, just like a book with pictures is more liked by children and adults alike, rather than lengthy text.

· Enhance the appeal of content: Plain text stretching over the whole page requires time and attention, which can put off many people. However graphics present the information clearly without you having to spend any time on reading.

· Easy representation of statistical data: Facts and figures enhance the credibility factor and thus they are strategically added to make people aware of the reliability of information. Reading the figures can seem very tiresome, whereas graphical representation can facilitate data visualization by presenting the same data in a more understandable way.

· Simplify the subject matter: Reading lengthy text to understand the data is a very complex and unattractive task. Graphics can present the same subject matter in a more orderly and simplified way, thus making it extremely easy for the readers to read and understand the given information.

· Stimulates reader’s interest: Attractive Infographics design and clever use of colors can help you put across your point more successfully. That is why graphics are considered to be more effective in catching the attention of readers instead of text.

· Easy sharing and recording of information: Graphics enable you to present the information in a more digestible way. It makes sharing and recording of such information easier.

Today’s digital age has made it extremely important to capture the attention of the users, to convey your message effectively. With increasing distractions and decreasing attention span of the users, it is becoming difficult to capture their attention. Visual representation is an interesting and appealing way of data visualization.

There are numerous ways in which you can use the graphics to enhance the effectiveness of your text. Making it a part of your annual business reports will not only appeal your associates but can also save a lot of your time and efforts by making data visualization easier. Including attractive and easy to understand Infographics design in your research reports can help you present your findings more effectively. You will not have to spend time explaining each and every finding, when it is clearly present in the form of a graph or chart. Enterprises, world over, have realized that in order to make the desired impact on the minds of their consumers, they will have to incorporate Infographics in their marketing strategies. The cut-throat competition that prevails in the marketing and advertising world today has further enhanced this need. In such scenario, graphics are undoubtedly the most eye-catching and effective way of attracting consumers rather than plain text.

Apart from these, the graphics can be used anytime when you want to make the information or presentation more engaging and noticeable. Some factors should be kept in mind while using the Infographics design to present your data or information in an attractive and sophisticated way.

· Keep it simple: Try to keep it as simple as possible. The idea behind using graphics is that they are easy to scan and understand. Using complication graphics or too many colors can make them look complex, thus hampering its effectiveness.

· Choose appropriate form:Infographics can include many graphical forms, like maps, graphs, flow charts, diagrams etc. The choice of graphical form will depend on your topic or the type of information that you need to present.

· Visual appeal: Keep the visual appeal in mind when using graphics or pictures. They should be simple yet appealing, to catch the attention of online users.

It is clear, that Infographics design is a powerful and effective medium for data visualization and to present information in a more organized form. The popularity of online graphics can be attributed to their effectiveness and appeal. Visual graphics are better and more easily understood than just words. Owing to its numerous benefits, using the graphics has become a need today, which can help you get the desired effect from your content.