Why Should I Use An Infographic To Sell My House?

Generally speaking, an infographic refers to the visual representation of a data set. In its usual form, we can see many of them containing facts based on figures or statistics. Yet, some of them can also convey a story or message based on graphic data. In the world of real estate, such information graphics are becoming popular tools to sell homes. And if you are thinking of selling your house, here are the top reasons why you should also use some infographics.

It allows you to turn facts about your house into entertaining form.

With the use of available facts about your house, you can combine this vital information with your creative designs to persuade home hunters to see your house and eventually buy it. The colors, pictures, and other visual elements will help turn your texts and numbers more appealing and eye-catching. Infographics can help your advertisement escape a boring state.

It can help you show pertinent and unique information.

By using infographics, you can present unique information about your house which in turn can prove to be valuable sets of data. For instance, you can tell how many typhoons and earthquakes the house had hurdled without incurring significant damages. Try to merge the information with the graphics in a way that they will not only showcase creativity and artistry. Impress your target market with the kind of information you are presenting.

It is attention-grabbing.

With all the colors, pictures, and information used on your infographic – do you know that it can become attention-grabbing. Imagine yourself being the recipient of your own house for sale graphic advertisement. Wouldn’t you stare at the computer screen when you receive it in your inbox or perhaps when you see it in your social media account? Wouldn’t you take some time to look or scan what is it about when it’s on a flyer or on a piece of bond paper? Taking advantage of more retention through the use of combined textual and visual information, you are actually using the infographic for your target buyers to know even just a single fact about the house you are selling.

It is easier to understand and remember.

Compared with other forms of advertisement, infographics are much easier to understand. The conciseness of the information presented makes them easier to remember too. Take the instance of this article. While some of you will read this in its full context, some information presented herewith can be easily forgotten. But when the context of this article is presented in an information graphic, more points will be retained on your mind.

Now, are you still thinking of selling your house. Take the advantages that come with the use of infographics. If by any chance you want to seek professional help, your local real estate agent cannot only help you design a wonderful information graphic advertisement. He or she can also help you identify which facts to present to effectively persuade home buyers to make their offer.

Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.

It’s no surprise that ‘Seeing is Believing’. Human beings are visual creatures and that’s exactly how we perceive information better. Infographics make it easier for content marketers to get their message across and it creates a lasting impression.

Why Content Research Is Important for Effective Infographics?

So where do you start your research content process?

There is no standard answer to the question but there are a few questions/points you need to clarify before diving into research. In fact the entire research content process is about asking questions, gathering all the facts and keeping your eyes and ears open.

#1 What is the objective of the infographic? Are you trying to inform, persuade your audience or have other target in mind?

#2 What content is available? Have you just released a product/process/service that your audience must know about? Or perhaps, you have a story in mind that needs development from scratch.

#3 How much time, financial & human resources do you have available?

Data research for infographics takes time, is expensive and requires the right skills. Being cheap or going for the “multi-tasking” approach at this level, will compromise the entire process/efforts and is not worth it.

Most organisations opt for professional support in an effort to avoid bias in their content. Having an external team of people working on your infographic will provide a fresh perspective on your content. Who knows? They might come up with questions that you have not thought about yet.

View content research as a pool of knowledge

During the research process you are gathering all the information. You are not analyzing the facts nor building your narrative. The research process needs to answer the basic what/why/where/who/how questions. The more you research, the more questions you will have.

You will come across ideas & facts not so favorable for your side of story. The amount of information discovered can be overwhelming and distracting from the original objective of the infographic.

Content research covers everything: facts, concepts and statistical data. The best infographics provide a balanced amount of facts & statistical data. Break this balance and you will end up with an illustration or junk charts rather than great infographics.

Plus, do not forget researching official sources and give credit where needed!

4 reasons content research makes or breaks your infographic

There is no doubt about the benefits of conducting professional research to create infographics that brings value to your organization. If done right from the start, it avoids headaches in the long run.

#1 Connection to the whole picture. You think you have the best content (story to tell), so does your competitor, so who is right?

#2 Solid arguments to build the narrative.

#3 Balanced visualization between statistical data & concepts and ideas.

#4 Supports the creative process of the infographic.