Use Infographics and Grab Eyeballs for Your Content

You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?

Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!

Human brain can restore 90% of information that is visual!

Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.

When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.

What is an infographic?

– A graphic or visual representation of information or data in an interesting manner that can boost your content.

What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!

Why should you use infographics?

  • Ability to get shared on digital platforms
    Infographics if interesting and useful get shared multiple times on internet thus making them popular.
  • Complex data made easy through visual display
    Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics.
  • Comparison
    Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better.
  • Generating backlinks
    Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks.
  • Increased brand awareness
    Infographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach.
  • Increased traffic to your website
    Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.

Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?

Well you could hire an experienced designer to create an eye-catching infographic for you.

DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!

Useful Tips for Creative and Professional Infographics

The creative and cool infographics are the most professional way to communicate highly complex information quickly helpful for extensive logo development. By means of cool Info-graphics, an individual can easily turn out data into information in an interesting visual package. With the help of this approach of communication, one can represent the conceptual information in more appealing and more persuasive manner.

What is an infographic stands for? Infographic means information graphics most commonly used for representing information in the form of graphic visuals that are arrange particularly to showcase quantitative meaning of data. A good infographics should always completely self-explanatory aimed for more consistent understanding. The best examples of information graphics are signs, flow-charts, pie-charts, maps and lots more.

In the highly competitive field of web designing, the concept of information graphics been used widely across the globe simply for pictorial representation of unique information among potential online visitors. The infographics considered quite powerful strategy through which an individual can convey his message clearly and easily magnetize attention of targeted online visitors towards his website.

Below, some useful tips for creative and professional infographics are discuss in brief:

Be Simple: An individual should always create simple and comprehensive infographics rather than complicated one. The whole point of the creating simple information graphics is to demonstrate data in the universally understandable manner and avoid boredom.

Go for most appropriate form: Presently, there are various types of infographics used for visual representation of data such as maps, flow charts, graphs and diagrams. So, a person should first prioritize his right way of representing information.

Visually appealing: An individual should never forget that infographics should be simple, comprehensive and visually appealing too. In a nutshell, a person should create cool and attractive information graphics that can catch eyes of all your prospective online visitors.

It is advisable to consider all the above discussed helpful tips to create good and cool infographics in order to represent data in the most creative and professional manner.

4 Ways to Lengthen Your Infographic Content

4 ways to lengthen your infographic content

In today’s multidimensional world, there’s no such thing as one size fits all. When you have a great concept that demands recognition, why not use every possible entity to make sure your message gets heard?

Traditionally, Infographics have been the end medium for presenting content, and although it’s a tried and true method to broaden your reach, it’s only the beginning of what you can do with that content once it’s an Infographics.

In this post we will explore a few methods for repurposing your Infographics into other media.

Break your content into a blog post

There are two common directions you can take when publishing an Infographics on your blog: hosting the full-size image directly on your page or applying a smaller version, which, when clicked will open to a full Infographics. Both are sound hosting methods, they tend to limit the manner in which you and your readers can share across other channels.

For example, when someone tweets out a link to your Infographics, the tweet will only share the title of the blog post along with the link. This doesn’t help to capture audience attention. A solution to this situation is – you can take advantage of any hard section breaks in your Infographics, separate those out into their own individual sections, and then add share buttons to each one. Now when anyone shares your content they have the option to share one image or multiple images. It will automatically link to your blog post.

Create more micro content

Micro content can come in many different forms. Tweeting out the blog can be considered as micro content as it’s basically a condensed interpretation of a larger piece of content. The Infographics sections can be considered as micro content as well. Though it’s not that easy, but this way Infographics can be broken down into sections, which is not always possible.

Try pulling out clusters of information or data sets within your Infographics and building them out into a series of “mini-Infographics.” By doing so you’re essentially creating even more content that can be used across many channels, as well as extending the shelf life of existing content.

Extend the content into white papers and eBooks

Usually, the content that’s used in an Infographics is just a portion of a larger set of data or information fetched from the original source. You can use this extra content, along with the design style and layout of your Infographics, to your advantage by expanding on the topic through the creation of a white paper or eBook.

All the amazing micro content you created on the Infographics itself can be used to drive traffic to your white paper or eBook.

Try creating a motion graphic

Video content that’s quickly becoming one of the top forms of media that’s being consumed, expanding your Infographics into motion graphic is not a bad idea. However, it is a highly challenging content type to develop due to the time required in it. And the skill that usually goes into creating it is something that’s worth viewing.

If a full motion graphic video seems a little too much then instead you can go for a series of shorter animations or GIFs.

From topic research to content development and design, creating an infographic can be an ambitious undertaking. You’ll want to get as much use of it as you can and the above suggestions are a good start.