Infographics – The Good, The Bad, The New Perspective

We all prefer graphical representations to long textual facts and figures. The reason being that they are more interesting and give a consolidated glimpse of the data which can be compared easily. Even statistics have proven that 40% of the audience respond better to visual representations in comparison to text based information. This may be attributed to the fact that the human brain processes visuals 60,000 times faster than text. Infographics are being shared over social media and are getting good responses from the users. While many may believe that the use of infographics is fairly new, it is safe to say that similar representations have been in existence since ages. However the problem with infographics is that the more they are used, the more chances exist for them to become so common that they may lose popularity with the masses and eventually resulting in weakened marketing efforts. The only way to ensure effective use of infographics is to constantly innovate and understand the finer nuances associated with visual representation of complex or lengthy data.

The Good:

  • The most alluring aspect of infographics is the visual appeal and simplicity of presentation. While becoming overly creative may seem to be a good strategic approach, most users prefer simple presentations that have clarity and can easily be understood for comparison.
  • Considering the benefits of infographics in online marketing, it aids the SEO functions by earning incoming links in accordance with subsequent increase in traction.
  • Being a visual representation, the inclusion of the brand’s logo would go a long way in promoting and sustaining market position for the business. However this requires proper placement of the logo within the acceptable confines of premium positioning in the infographic.
  • Another benefit pertains to the portrayal of one’s expertise which is achieved by making an effective comparison of internal data with data from the applicable industry, thereby providing a comprehensive portrayal of well researched data.

The Bad:

  • Infographics that are used solely for the purpose of increasing “linkbaits” have often resulted in poorly executed efforts. It is due to such poorly executed content that infographics having immense potential are not given due consideration.
  • In keeping with the amount of research required and the manner in which it is presented to the customers, infographics may be an expensive undertaking for small businesses. The costs incurred are high only when extremely striking infographics are to be made. Simple representations can be made at lower costs.
  • It is not uncommon for unrealistic expectations to be kept from infographics wherein the purpose tends to become focused on making the content viral rather than emphasizing on proper content creation with backed up facts and statistics to prove its worth. It is this expectation which at times has been known to cause more harm than good.
  • While it is feasible to outsource data for statistical representation, its use may not reflect the actual points of concern for the customers. In order to manage this, it is better to conduct research by identifying key points that have direct impact on the business as well as the consumers.

The New Perspective:

Simplicity shall always hold priority for creating impressive infographics. Proof of this may be seen in the infographic created by Dell which utilized a yes / no based flowchart for captivating the interests of programmers who are familiar with this type of representation. This helped the company to connect with its audience and potential customers. Current trends in infographics indicate the those with longer layouts with vertical flow of data would be successful in retaining their effectiveness in communicating the information to the audience. While the best practices for infographics may have possible differing aspects, the need for incorporating innovative methods to captivate audiences has gained paramount significance especially in light of the widespread use of infographics which poses the risk of obsoletion.

The infographic designs that are presented currently mainly comprise of static graphical representation of data that is provided in interesting ways to the audience. However, there is a dire need for improving the presentation methods for achieving the next level of infographics. One such possible approach would be to use Parallax Scrolling which is the key transition for conventional designs to be presented as interactive web pages. The reason behind its potential effectiveness lies in the fact that the images in the foreground move either slowly or independently in comparison to the images in the background. This results in an interactive experience for the user wherein the content needs to be scrolled or moved in order to see further information.

Some of the benefits of using this relatively new approach include enhanced interaction, better user retention, faster captivating rates, and increased sharing of content. This is really crucial in driving more traffic to the intended web pages. Another benefit of using parallax scrolling pertains to the fact that the text can be made to crawl. This facility enables infographics to be positioned at the bottom of the layout and transcribing it accordingly. Additionally, internal links from the content itself may be provided which is practically better than transcribing the same.

From the marketing perspective, parallax scrolling enables infographic to be re-purposed easily. This results in the infographic being submitted to dedicated directories, online document sharing platforms and creation of micro-blogs, There is even the possibility of these infographics being turned into video presentations if the content and its purpose permits it. The question about parallax scrolling becoming the infographic template of the future still remains unanswered but possibilities are constrained only by the limits of one’s creativity.

The Invasion of Infographics

Infographics is the next best ingenious means of communicating visual ideas since the primitive drawings on cave walls. For those who have the faintest idea about the term “infographics”, it is more likely that you’ve seen one of them without knowing what it is. And the simplest way to explain them is by using those visual outputs as examples of communicating a concept through one continuous picture.

The use of infographics as a form of visual communication hit the news industry during the late 1990’s. Bigwigs in the sector became greatly concerned about the shorter attention spans of their audiences that they began to think of a better way to keep them glued. This need paved the way for the development of infographics with more benefits than one can imagine.

A Picture Spells a Thousand Words

Infographics did not happen overnight. They are a new trend that slowly developed and crept into the mainstream of social media communication. Today, they have practically invaded every nook and cranny of the web. Anyone who thrives on the Internet has probably seen an infographics. They are literally swarming in the leading social network platforms such as Facebook, Pinterest, and Twitter. There are even sites earning their huge profit by publishing and sharing these picture capsules. Marketing moguls design their campaigns around infographics. Without wanting to lag behind, the news organizations have found the best use for them both in print and online.

What do infographics do? There are many benefits that infographics provide. Compared to the all-text content, infographics are a much easier way to convey a complicated or technical subject by providing the visitor with easy to follow visual story. With text, people easily get tired looking, reading, and interpreting the content making them to disengage after a few seconds. This is just the opposite of what infographics can do.

When designed and cleverly inserted around the text content, visitors are provided with a quick, easy to the eye depiction of what the text or numbers tell. Interpreting the message in colors, shapes, and images engage the viewers with more of an experience approach where they can comprehend the information contained on the page.

Get Your Act Together in Picture-Perfect Pages

If you think there is a need for a professional artist to handle the design for you, think again. Making your own infographics can be accomplished through other frugal options. As a frequent web visitor, you have most likely landed on many online sites where infographics flourish. You can borrow some ideas to merge with yours to create your own little beauty. You can’t be wrong with some clip arts and knowledge on photo editing software like Adobe Photoshop or PhotoScape.

The key is in being focused on the story you are telling. It is wise to start with an outline. With a solid concept in your mind, it can’t be that difficult for the text to flow. Together with stats and other figures, you can begin to cut and paste your graphics.

Launch Your Story

Once you have the feel of your new romance with infographics, you will surely want an audience to share it with. Again, the social media network sites come to your aid when you post them as blog entry on Facebook, Twitter, or StumbleUpon. You can also upload your creation on a Pinterest board. Before you know it, you have a build-up of followers for an infographic output that is now creating waves online.

Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.

It’s no surprise that ‘Seeing is Believing’. Human beings are visual creatures and that’s exactly how we perceive information better. Infographics make it easier for content marketers to get their message across and it creates a lasting impression.