What Types Of Creative Graphic Design Does Your Business Need?

Creative graphic design comes in all shapes and sizes. In general, incorporation of creative graphic design in your business can offer the following benefits:

  • Increase website traffic
  • Improve customer understanding of your products and services
  • Introduce new products and services
  • Elaborate on marketing campaigns
  • Achieve brand awareness

You can also enjoy more specific advantages depending on the type of graphic design you request for your business.

Logos

An effective logo is something so easily recognizable that your customer can imagine it in its entirety without trouble. While it does not have to be easily drawn either, it does have to be unique and thus easier to associate with your company only. Logos should be first drafted by your creative graphic designer in large dimensions, but they should still be completely readable and recognizable even when they’re shrunk to a fraction of their original size.

Logos are used for headings for your website, business cards and stationery, and other print materials.

Infographics

The best way to think of infographics is to think of pictures and words telling stories. Words alone are sometimes insufficient for explaining a particular idea and these are then better described with infographics. Infographics are always a mixture of photos and words and – secondly – they typically represent statistics or important facts and figures.

Infographics come in various forms, and they offer different types of benefits.

  • Tables are best used for summarizing or comparing a large amount of data
  • Diagrams make it easier for you to understand a process, but not when there is too much detail to take in
  • Pie charts are effective for representing proportions and percentages at a glance but it can only represent one type of data at a time
  • Maps are also effective for helping readers understand directions for locations and instructions for procedures. However, its effectiveness and accuracy would depend on the proper use of scales, labels, and legends

Animation sequence

Creative graphic design does not have to be still pictures. They can be something animated – if that is what you need. Animation sequences are best used for describing or marketing situations and processes.

Now that you know what types of graphics your business may be able to use, you need to understand how much would be reasonable to pay such services for.

  • Expect to pay more when you require full-color graphics
  • Consider the techniques used. If your project requires extensive and highly advanced techniques that no amateur or DIY artist can offer, then be prepared to pay highly for it.
  • Duration always matter. Rush orders for creative graphics would require additional fees to be paid. Sometimes, you would end up having to pay twice than what you’re normally charged, but you probably won’t mind so if it means meeting your deadline.
  • The number of people working on your project is a factor to take into account as well. They sometimes have varying rates, too – and it’s usually dependent on what role they’re playing in the team as well as their level of seniority in the firm.

Remember all these the next time you speak with a creative graphic design agency in order to avoid being overcharged.

The Invasion of Infographics

Infographics is the next best ingenious means of communicating visual ideas since the primitive drawings on cave walls. For those who have the faintest idea about the term “infographics”, it is more likely that you’ve seen one of them without knowing what it is. And the simplest way to explain them is by using those visual outputs as examples of communicating a concept through one continuous picture.

The use of infographics as a form of visual communication hit the news industry during the late 1990’s. Bigwigs in the sector became greatly concerned about the shorter attention spans of their audiences that they began to think of a better way to keep them glued. This need paved the way for the development of infographics with more benefits than one can imagine.

A Picture Spells a Thousand Words

Infographics did not happen overnight. They are a new trend that slowly developed and crept into the mainstream of social media communication. Today, they have practically invaded every nook and cranny of the web. Anyone who thrives on the Internet has probably seen an infographics. They are literally swarming in the leading social network platforms such as Facebook, Pinterest, and Twitter. There are even sites earning their huge profit by publishing and sharing these picture capsules. Marketing moguls design their campaigns around infographics. Without wanting to lag behind, the news organizations have found the best use for them both in print and online.

What do infographics do? There are many benefits that infographics provide. Compared to the all-text content, infographics are a much easier way to convey a complicated or technical subject by providing the visitor with easy to follow visual story. With text, people easily get tired looking, reading, and interpreting the content making them to disengage after a few seconds. This is just the opposite of what infographics can do.

When designed and cleverly inserted around the text content, visitors are provided with a quick, easy to the eye depiction of what the text or numbers tell. Interpreting the message in colors, shapes, and images engage the viewers with more of an experience approach where they can comprehend the information contained on the page.

Get Your Act Together in Picture-Perfect Pages

If you think there is a need for a professional artist to handle the design for you, think again. Making your own infographics can be accomplished through other frugal options. As a frequent web visitor, you have most likely landed on many online sites where infographics flourish. You can borrow some ideas to merge with yours to create your own little beauty. You can’t be wrong with some clip arts and knowledge on photo editing software like Adobe Photoshop or PhotoScape.

The key is in being focused on the story you are telling. It is wise to start with an outline. With a solid concept in your mind, it can’t be that difficult for the text to flow. Together with stats and other figures, you can begin to cut and paste your graphics.

Launch Your Story

Once you have the feel of your new romance with infographics, you will surely want an audience to share it with. Again, the social media network sites come to your aid when you post them as blog entry on Facebook, Twitter, or StumbleUpon. You can also upload your creation on a Pinterest board. Before you know it, you have a build-up of followers for an infographic output that is now creating waves online.

Four Ways to Make Your Infographic Amazing

These days infographics are everywhere. And if you’re not using them you’re missing out on the publicity they generate through social media traffic, news and blogging sites. The world is hungry for visually interesting content that teaches something new and important. Make sure you’re the one filling the gap!

Here are four ways to make sure the infographic you’re creating is amazing.

1. Get your facts right

A really great infographic is simple to understand but has depth behind it. And by depth I mean some research, some statistics, some facts that have been carefully checked and can be proven if requested. Sure, infographics are there to simplify complicated data and subjects, and rightly so. But there should still be a decent amount of research and data behind those simplified findings. Otherwise, it may come across as a bit phony and that’s the last thing you want your reader to think.

If you’re going to make your infographic really pop, you absolutely must get some raw data in there. 3 out of 4 people… 1 in 7 cats… There were 2.9 million disasters… $19.9 trillion of tax payers money… you get the idea. If you don’t get these facts in it’s going to be a bit of an uphill struggle creating original, stand out graphics to go with the copy. And at the end of the day – it is about the graphics! Without the graphics it’s not and infographic. And without the information, frankly you might as well just copy and paste some clip art from Microsoft office.

2. Get a headline that really makes you want to read more

When thinking about the copy behind your infographic think about a really eye-catching headline, something newsworthy, something that will hit your reader between the eyes. If you’re putting this infographic on Twitter or similar social media sites, you’ve got just a couple of seconds to grab their attention. Anything longer and sorry, your reader is already onto the next tweet or update. Don’t waste a word!

3. One message at a time please

Message? What exactly is your message? Make sure you’re only trying to get one main point across with each infographic, otherwise it will just end up a jumble of facts and figures. Have one main point, then hit that point home with two, three or four really great facts.

4. Blah blah blah overly long copy is boring

Do make sure your copy is cut down to the bare bones. Normally your sentences will begin a little word heavy which is nothing to be worried about. Just cut and delete anything that is not absolutely essential to the message.

So here’s a summary of my four tips for getting the best out of your infographic:

  • Get your facts straight. If you’re seriously trying to make a splash in the news, don’t get caught red-faced with your facts wrong. It could end up doing more damage than good.
  • Don’t forget the headline. If you’re going to re-write anything, let it be the headline. Seriously, folks, if the headline doesn’t ‘pop’ then neither will the infographic
  • Stick to one idea. If you’ve got more than one message you want to get across, it would be better to create a separate infographic for each one.
  • Cut down the word count. Please, please, please sacrifice your long copy. I promise you, when it comes to social media, peoples attention spans are shorter than a midget doing a limbo dance.

Finally, after all that preparation, if you’re looking for a graphic designer to do your infographics then you’ll want to find someone experienced who knows what they’re talking about.