How to Create Attractive and Effective Infographics?

If you would like to create an attractive and appealing infographic, you must read this article as this will help you to learn how to create a great infographic following five simple steps. Let’s have a look at them.

Step 1: Find data source

One of the most important elements in creating a successful infographic is a data source. It does not matter how attractive your infographic is. If you fail to provide adequate data in your infographic, it won’t work well.

Now the question is how do you find a good data source? The easiest way is to browse all the blogs and find the one that has adequate data in it. If you fail to find data-rich posts, you need to come up with your own ideas and find relevant data sources.

Step 2: Hire a designer

Everyone has their own creative mind and opinion on how does a successful and great infographic actually look like? However, it is tough to find a designer who can please everyone with his works. You can’t please everyone, but you can try to impress the majority.

Step 3: Create a wireframe

Before you create an infographic, you should form a story with your data points. Each data point should connect the next point. However, you must keep in mind that you can mention only six main points in your infographic or else it will be too data rich.

Once you laid out the data, it is now the time to work with your designer who will think of new ways to represent data in a visual format which is easy to understand. The designer can represent the data through drawings, graphs or visual examples. The data points should be easy to understand. If they are not represented in such a manner, you will fail to create a successful infographic.

Step 4: Choose an attractive headline

No matter how good your infographic is, the title is everything that grabs the attention of people. If you fail to create an attractive title for your infographic, no one will show interest to read it. Therefore, go through the data in your infographic and create an attractive title that looks relevant yet attractive.

Step 5: Promote your infographic

Before you start promoting an infographic, make sure that you embed a code in it so that people can share the infographic on their websites. If you are using WordPress, you can easily embed a code.

Conclusion

Follow these steps and you will be able to create a successful infographic. If you have few infographics that don’t go viral, don’t worry about it as it takes few tries and a little effort to get it done in the right way.

Tips To Use Infographics To Increase Information Retention

Effective communication is important for any business. One of the best ways to communicate with your customers and potential customers is by disseminating information effectively. People need to know what you are about and what you are offering but in many cases, they do not want to try too hard to get the information that they need. At a time when people are looking for instant or quick results, making it easy for people to understand what you are communicating is to your advantage.

Facts, relevant figures and expert information or analysis have the power for persuasion. By letting your audience see and understand what you want them to know, you can greatly influence their beliefs as well as the decisions that they make. Methods of communication and how people receive content has changed as people look for the most effective options. The use of information graphics or infographics is becoming more popular as the main method of communication.

Presenting information effectively

How you present your information will determine its effectiveness. Information graphics has a huge impact on readers, and you can convince your audience about any issue by using the best format. Vision plays an important role when it comes to information as people try to visualize what they read or hear. Visualizing ideas is the best way to understand and assimilate any concept, and this is one reason this is so effective when communicating.

Retention of essential information

Apart from understanding the content, infographics help to enhance retention. Everyone knows that information that is retained is the most effective information when it comes to understanding. It is much easier to illustrate facts or trends using charts and other tools such as images, icons and pictures. Visual elements help to enhance communication, and this has led to a surge in creativity as people look for unique ways to communicate their messages.

Presenting relevant information

Infographics design allows the audience to understand and retain the information that they are receiving. The fact that it is easier to pick up useful information makes it effective. The visual elements included with the text allow readers to focus on important facts. The information is presented more efficiently by condensing the information and providing a quick overview. The readers can concentrate on the relevant facts without having to go through the clutter.

Research has shown that people learn more through visual elements such as pictures. Visual thinking or the process of seeing words as pictures helps to enhance retention. People are more likely to remember what they see more than what they read, and it is also easier to share images on social media.

Why B2B Companies Are Jumping on Infographics Bandwagon

B2B companies are helping to make infographics the fastest-growing content type on the web. According to a recent survey of the B2B Technology Marketing Community on LinkedIn, more than 50 percent of respondents find infographics to be an effective content marketing tactic. There are plenty of good reasons why:

Infographics tell a story. Prospective customers may be interested in hearing about how your company got started. Maybe you’ve got a compelling “Then and Now” story to tell. Through a combination of graphics, data and text, an infographic can tell your story in a concise and engaging manner. It also helps to build brand awareness and position you as a thought leader in your field.

They can explain a complex process simply. Say you’re a service provider in the B2B world. You have a process that clients sometimes find difficult to grasp-a proprietary service delivery or client onboarding process. Whatever the situation, using an infographic to visually depict the process is much more enticing than bombarding clients with a page full of explanatory text (which they probably won’t read anyway).

They showcase vital statistics. You can risk boring your clients with charts, spreadsheets or PPTs filled with written statistics-or you can design an infographic explaining the same thing in a more attractive, user-friendly manner. The best of these infographics combine a series of statistics to create a clearer, more concise argument or conclusion.

If you’re ready to join the infographics bandwagon, keep these tips in mind:

Provide both text and graphics. Your goal is to describe your product or service using both words and graphics. Together, they make for a more visually compelling and informative story.

Make them “viral-friendly.” Infographics are often enthusiastically shared, linked to and mentioned in blogs. To increase the chances of going viral, include social networking buttons, making it easy for people to share your infographic on Twitter, Facebook, Pinterest, etc. Adding an embed box also enables users to include your infographic in their own blogs or websites.

Let people know about your infographic. Although most infographics are about something else (like your product or service), you can sometimes get buzz going about the infographic itself. Sites like DailyInfographic and Fast Company Infographic of the Day accept submissions. You can also tell the story behind the creation of your infographic on your blog or in an industry press release. (At the same time, of course, you’re including the infographic, thus generating more potential interest.)