Learn Why Your Business Should Utilize Infographics

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media.

If you’re thinking utilizing infographics to market your own business, it’s worth taking a deeper look at both the benefits and potential downsides of this form of marketing, as well as what it takes to create great infographics:

The Pros and Cons of Creating Infographics

The biggest benefit of infographics is that they can take statistics that might be considered boring and deliver them in a package that makes them interesting. Another major benefit is because most social media users like infographics, the likelihood of this content being shared many times is significantly higher than a standard blog post that only contains text.

The main downside to creating an infographic is it’s nearly impossible to predict whether one will go viral or just be a moderate success. The reason that may be considered a downside is it generally takes the same amount of time to create a moderately successful infographic as it does to create one that ends up being a smash hit. The best way to combat this issue is to commit to consistently publishing 1 or 2 infographics every single month.

The Process of Creating an Infographic

There are a few different ways that infographics can be created. Regardless of how the design is handled, the process usually begins with an idea and then a lot of research. Once all the necessary information has been gathered, the design process can begin. If the person creating an infographic isn’t a designer, they’re likely to use a tool like Venngage or Piktochart. And if a designer is doing the work, they’ll use a program like Photoshop to create the image from scratch.

While tools like Piktochart are empowering for individuals who don’t have design skills, there are definite limitations to this type of infographic. It’s also worth noting that it can still take a long time to create an infographic. So if you’re interested in getting the best result and don’t currently have a designer on staff, it’s going to be best to hire a professional to help you.

This is the syndicated copy of an original article posted at WebStrategyPlus.

When To Use An Infographic CV

Infographics are graphics that display information in an easy-to-understand way. Doing this enables viewers to digest a large amount of facts and figures more quickly and easily than if they were written in black and white.

Their popularity is down to the aesthetic and expressive way in which they are displayed. This was originally done with bars and lines, but designs these days can be extravagant including icons and pictograms which make content more appealing and eye-catching.

It’s for this reason that the infographic can be a favourable method of creating CVs. And with the current state of the jobs market, having a curriculum vitae that stands out from the crowd is extremely valuable.

However, when it comes to your CV, there are a few things to bear in mind before you decide on an infographic.

The job application
Suitable industries to target with an infographic CV are the creative ones, such as graphic design and animation. This way, you can show off both your acumen for the job, such as your qualifications and experience, as well as your creative design skills, whereas a standard written CV would restrict you to the former.

Competition is fierce for any job at the moment, but it is particularly so for creative positions. This means that examples of your work will be more likely to entice potential employers, rather than dissuade them.

An infographic CV excels here because it acts as a piece of work, either as a stand-alone example or even integrated into a portfolio.

However, other fields such as finance and medicine might be less receptive to such an exuberant CV. After all, your creativity isn’t really what a potential employer is looking for. They will more than likely be interested in your qualifications and experience, in which case a standard CV may be more advantageous.

Overshadowing your CVs content
Your CV needs to stand out and grab attention for the right reasons. When created successfully, an infographic CV does this by carefully balancing the emphasis between design and the content within that design, so that they complement each other.

On the other hand, if you try to be too flashy and go for an all-singing, all-dancing infographic CV, you could end up taking the focus away from the content, making it harder to understand and leaving the reader nonplussed.

Similarly, if you’re applying for a position that sets criteria slightly above your qualifications or experience (and we’ve all applied for such posts), it’s easy to grasp at anything that might just sway a potential employer. In these instances, it’s advisable to avoid using an infographic as a pretty design that’s intended to mask any inadequacies.

Versatility
Before you jump into designing an infographic CV, consider how you’ll be applying for positions once it’s finished. If you send printed CVs through the post or present them in person, an infographic is ideal because you can design and print at home.

Applying online, however, might throw up a few problems with restrictions on what you can upload in an application such as PDF or Microsoft Word files.
The former shouldn’t be an issue; any software you use to design your infographic CV should export your finished document as a PDF.

Working with Word, on the other hand, can cause problems because the software isn’t intended for image-heavy layouts. This can result in changes in appearance when viewed by the potential employer. The alternative is to have a Word version of your CV, as well as an infographic CV that you can use when it’s appropriate.

As you can see, infographic CVs can be a great way to distinguish yourself in a crowded market and they’re quite simple to create: there are some programs specifically tailored to designing them and desktop publishers enable it too.

But before you dive into the world of infographic CVs, ask yourself whether they’re the best option for the positions for which you’re applying.

Use Infographics and Grab Eyeballs for Your Content

You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?

Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!

Human brain can restore 90% of information that is visual!

Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.

When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.

What is an infographic?

– A graphic or visual representation of information or data in an interesting manner that can boost your content.

What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!

Why should you use infographics?

  • Ability to get shared on digital platforms
    Infographics if interesting and useful get shared multiple times on internet thus making them popular.
  • Complex data made easy through visual display
    Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics.
  • Comparison
    Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better.
  • Generating backlinks
    Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks.
  • Increased brand awareness
    Infographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach.
  • Increased traffic to your website
    Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.

Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?

Well you could hire an experienced designer to create an eye-catching infographic for you.

DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!