Content Marketing With Infographics

In this day and age of extreme amounts of data, you are always trying to find new and exciting ways to present your content and to make it attractive so that large numbers of people want to read it.

The amount of content that is being created, posted, and syndicated on a daily basis is almost unfathomable. That would be okay in and of itself; however, it isn’t a matter of the content merely sitting there. Other people (and you included) must sift through all of the content and take away what they need and want as it applies to their own business. The more technological advances that are becoming readily available to you, the more content is being offered to you and the more you need to go through.

The question remains: how are you archiving the content that you want to read and keep?

  • Are you bookmarking or filing it?
  • Do you access the information on your phone?
  • Do you record it manually (with pen and paper)?

The organization is critical

There are many different ways in which you can organize the content that you consider worth keeping. Using infographics is a great way to organize and collate your content. You may ask what informatics is. Informatics is a conglomeration of analysis, writing, and design, which is perfect for large amounts of information. Infographics are a visually stunning communications tool that, if done properly, can bring across the content in a format that may very well go viral. It is an extremely efficient and effective way to bring together top-quality design, images, and text so that the information tells a story that is compelling and intriguing.

The popularity of infographics

Infographics has been around for a long time; however, people have started to use them more as of late. As easy way to tell if infographics is making a positive difference to your business is by using some sort of analytics tool, such as Google Analytics. You can look at various analytics of your online strategy (such as keywords) to see how infographics has contributed to your overall success. Using infographics makes readers pay attention and if they pay attention, they will read more and share more. There are several motivating reasons for using them.

  • Attractive and magnetic: One thing that is certain is that people love to read information that makes them learn something. If you add exciting images to the mix, your content will be even more compelling and people will want to let other people know about it.
  • Easily scanned: Many people are visual and the images that they see will burn in their memory for a long time. Infographics are very effective for that reason.
  • The potential to go viral: Because of the potential for your content to be read by so many people, there is an equal potential for your content to go viral. Most likely, people will want to share your content because they find it interesting and valuable.
  • It can be embedded: You can embed a code that will allow you to put your infographics on a blog or website when it is being designed, executed, and published. The result of this is that there will be an automatic link from the site of whoever is sharing your content back to your site. This gives you the great possibility of a great deal more traffic.
  • Universal coverage: Infographics is able to give you universal coverage, which is not something that you would ever be able to do with print marketing.
  • Heightened brand awareness: You can build an infographic that has your logo and brand prominently displayed. That is an excellent way to create heightened brand awareness.
  • Prove that you are a subject matter expert: The content that you post in your infographics will be a clear demonstration of your knowledge and expertise. The more you demonstrate that, the more other people will turn to you.
  • Increase in website traffic: If people react in such as positive manner to your content, they will want to read whatever you are offering and will also want to share your content with others.
  • The advantages of SEO: If your infographics go viral, more and more people will connect with your site and the search engines will rank you higher and higher. The higher your rankings, the more people will pay attention to you and your business.

Conclusion

Content marketing with infographics is an extremely effective approach to getting your content out there and to making sure that people not only read what you are sharing but also share it with other people. Online success is all about interaction and sharing. It is important that you give to other people through your content but it is also important that you learn from others. Your story is important and theirs is also important. Your goal, which is getting your content on the Web so that you increase your exposure and boost your professional reputation, will be met before you know it. The more you work it, the more successful you will be.

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What Are Business Infographics?

Infographics, in one form or another, have been around for many years. They are used by businesses, media, government or brands to convey information, data or knowledge in a visual manner. The basic premise of an infographic is as follows:

– Condense large amounts of information into an easily absorbable form
– Display data and information through use of visual elements
– Combine these elements to present an overriding message or insight

Two common examples of an infographic that you might see most days are a subway map, or the T.V. weather report. Both use graphical elements to represent things such as weather patterns and rail lines, and have an explicit, functional message they need to convey. They follow the archetype structure of the infographic, made up of three parts – the visual, the content, and the knowledge.

Visual

This covers the colors and graphics used on an infographic. Graphics can either represent specific pieces of data (theme graphics), or point towards particular areas of information (reference graphics).

Content

All the information you need to convey the main message. Facts, figures, and statistical breakdowns.

Knowledge

This is the message you want to convey to the reader. In the two examples previously mentioned, this would be informing viewers of the coming weather forecast, and instruct commuters on how to reach their destination.

Infographics have become ubiquitous with modern day communication. This can be understood as the internet and social media providing a great platform for a communication method that shows information quickly and simply in a visual manner; and also as a necessity due to a trend towards a lower attention span from internet users.

It is no surprise that this effective form of communication is used in all forms of business, for a variety of tasks. An infographic is suitable for whenever you need to convey data or a corporate message to the workforce.

A sales team might want to show their performance over a certain time period, with a breakdown of different products/divisions/locations. Charts, graphs, and other indicators can be used to display corporate data and statistics, and split information into clearly defined sub-sections.

Management might want to communicate a basic workflow for each division of the company, visualize business strategy and decision processes, or display a certain business training concept. In this case, an infographic can be more text heavy, and use illustrations to establish a timeline, process, or step-by-step sequence of events.

The marketing side of a business can use infographics to relay information and marketing strategies internally amongst the workforce, or as a tool to educate consumers about the business model or product.

The benefits of using such a visual method to convey your business ideas are tied to what we know about human behavior when learning or processing new information. The majority of people are termed as ‘visual learners’ – so infographics have a broader influence than other methods of communication. Vision is our dominant sense; we process images faster than text, and can much more easily retain information that is accompanied by a visual cue. So a well designed infographic has the power to be more persuasive and striking than a simple block of text. They are user-friendly to design – large amounts of information can be divided and shown in a clean, effective manner. Graphics and icons are eye-catching, and easy to understand without the need for too much context.

When To Use An Infographic CV

Infographics are graphics that display information in an easy-to-understand way. Doing this enables viewers to digest a large amount of facts and figures more quickly and easily than if they were written in black and white.

Their popularity is down to the aesthetic and expressive way in which they are displayed. This was originally done with bars and lines, but designs these days can be extravagant including icons and pictograms which make content more appealing and eye-catching.

It’s for this reason that the infographic can be a favourable method of creating CVs. And with the current state of the jobs market, having a curriculum vitae that stands out from the crowd is extremely valuable.

However, when it comes to your CV, there are a few things to bear in mind before you decide on an infographic.

The job application
Suitable industries to target with an infographic CV are the creative ones, such as graphic design and animation. This way, you can show off both your acumen for the job, such as your qualifications and experience, as well as your creative design skills, whereas a standard written CV would restrict you to the former.

Competition is fierce for any job at the moment, but it is particularly so for creative positions. This means that examples of your work will be more likely to entice potential employers, rather than dissuade them.

An infographic CV excels here because it acts as a piece of work, either as a stand-alone example or even integrated into a portfolio.

However, other fields such as finance and medicine might be less receptive to such an exuberant CV. After all, your creativity isn’t really what a potential employer is looking for. They will more than likely be interested in your qualifications and experience, in which case a standard CV may be more advantageous.

Overshadowing your CVs content
Your CV needs to stand out and grab attention for the right reasons. When created successfully, an infographic CV does this by carefully balancing the emphasis between design and the content within that design, so that they complement each other.

On the other hand, if you try to be too flashy and go for an all-singing, all-dancing infographic CV, you could end up taking the focus away from the content, making it harder to understand and leaving the reader nonplussed.

Similarly, if you’re applying for a position that sets criteria slightly above your qualifications or experience (and we’ve all applied for such posts), it’s easy to grasp at anything that might just sway a potential employer. In these instances, it’s advisable to avoid using an infographic as a pretty design that’s intended to mask any inadequacies.

Versatility
Before you jump into designing an infographic CV, consider how you’ll be applying for positions once it’s finished. If you send printed CVs through the post or present them in person, an infographic is ideal because you can design and print at home.

Applying online, however, might throw up a few problems with restrictions on what you can upload in an application such as PDF or Microsoft Word files.
The former shouldn’t be an issue; any software you use to design your infographic CV should export your finished document as a PDF.

Working with Word, on the other hand, can cause problems because the software isn’t intended for image-heavy layouts. This can result in changes in appearance when viewed by the potential employer. The alternative is to have a Word version of your CV, as well as an infographic CV that you can use when it’s appropriate.

As you can see, infographic CVs can be a great way to distinguish yourself in a crowded market and they’re quite simple to create: there are some programs specifically tailored to designing them and desktop publishers enable it too.

But before you dive into the world of infographic CVs, ask yourself whether they’re the best option for the positions for which you’re applying.