4 Ways to Lengthen Your Infographic Content

4 ways to lengthen your infographic content

In today’s multidimensional world, there’s no such thing as one size fits all. When you have a great concept that demands recognition, why not use every possible entity to make sure your message gets heard?

Traditionally, Infographics have been the end medium for presenting content, and although it’s a tried and true method to broaden your reach, it’s only the beginning of what you can do with that content once it’s an Infographics.

In this post we will explore a few methods for repurposing your Infographics into other media.

Break your content into a blog post

There are two common directions you can take when publishing an Infographics on your blog: hosting the full-size image directly on your page or applying a smaller version, which, when clicked will open to a full Infographics. Both are sound hosting methods, they tend to limit the manner in which you and your readers can share across other channels.

For example, when someone tweets out a link to your Infographics, the tweet will only share the title of the blog post along with the link. This doesn’t help to capture audience attention. A solution to this situation is – you can take advantage of any hard section breaks in your Infographics, separate those out into their own individual sections, and then add share buttons to each one. Now when anyone shares your content they have the option to share one image or multiple images. It will automatically link to your blog post.

Create more micro content

Micro content can come in many different forms. Tweeting out the blog can be considered as micro content as it’s basically a condensed interpretation of a larger piece of content. The Infographics sections can be considered as micro content as well. Though it’s not that easy, but this way Infographics can be broken down into sections, which is not always possible.

Try pulling out clusters of information or data sets within your Infographics and building them out into a series of “mini-Infographics.” By doing so you’re essentially creating even more content that can be used across many channels, as well as extending the shelf life of existing content.

Extend the content into white papers and eBooks

Usually, the content that’s used in an Infographics is just a portion of a larger set of data or information fetched from the original source. You can use this extra content, along with the design style and layout of your Infographics, to your advantage by expanding on the topic through the creation of a white paper or eBook.

All the amazing micro content you created on the Infographics itself can be used to drive traffic to your white paper or eBook.

Try creating a motion graphic

Video content that’s quickly becoming one of the top forms of media that’s being consumed, expanding your Infographics into motion graphic is not a bad idea. However, it is a highly challenging content type to develop due to the time required in it. And the skill that usually goes into creating it is something that’s worth viewing.

If a full motion graphic video seems a little too much then instead you can go for a series of shorter animations or GIFs.

From topic research to content development and design, creating an infographic can be an ambitious undertaking. You’ll want to get as much use of it as you can and the above suggestions are a good start.

How to Create Attractive and Effective Infographics?

If you would like to create an attractive and appealing infographic, you must read this article as this will help you to learn how to create a great infographic following five simple steps. Let’s have a look at them.

Step 1: Find data source

One of the most important elements in creating a successful infographic is a data source. It does not matter how attractive your infographic is. If you fail to provide adequate data in your infographic, it won’t work well.

Now the question is how do you find a good data source? The easiest way is to browse all the blogs and find the one that has adequate data in it. If you fail to find data-rich posts, you need to come up with your own ideas and find relevant data sources.

Step 2: Hire a designer

Everyone has their own creative mind and opinion on how does a successful and great infographic actually look like? However, it is tough to find a designer who can please everyone with his works. You can’t please everyone, but you can try to impress the majority.

Step 3: Create a wireframe

Before you create an infographic, you should form a story with your data points. Each data point should connect the next point. However, you must keep in mind that you can mention only six main points in your infographic or else it will be too data rich.

Once you laid out the data, it is now the time to work with your designer who will think of new ways to represent data in a visual format which is easy to understand. The designer can represent the data through drawings, graphs or visual examples. The data points should be easy to understand. If they are not represented in such a manner, you will fail to create a successful infographic.

Step 4: Choose an attractive headline

No matter how good your infographic is, the title is everything that grabs the attention of people. If you fail to create an attractive title for your infographic, no one will show interest to read it. Therefore, go through the data in your infographic and create an attractive title that looks relevant yet attractive.

Step 5: Promote your infographic

Before you start promoting an infographic, make sure that you embed a code in it so that people can share the infographic on their websites. If you are using WordPress, you can easily embed a code.

Conclusion

Follow these steps and you will be able to create a successful infographic. If you have few infographics that don’t go viral, don’t worry about it as it takes few tries and a little effort to get it done in the right way.

Backlink Tool: How to Build Links With Infographics

Infographics are some of the most powerful SEO tools in the social media world. These graphics are visual representations of information or data. Using infographics has become a new way of sharing information on the Internet. Instead of writing a blog post or an article that includes lots of percentages and stats, you can create an information graphic that ties it all together in a visually appealing image. This way you can express complex messages to readers in a way that enhances their comprehension.

Increasingly more webmasters are using infographics for link building and SEO. Adding images to your posts makes them more interesting and appealing to readers. Search engines love multi-media stuff. Statistics show that infographics are up to 40 times more likely to be viewed and shared on social media sites compared to text. They are easy to add to websites and they boil down the most important elements of complicated stories.

A well designed infographic that offers fresh information and appeals to the interests of your audience will always be successful at building quality backlinks. One of the biggest benefits of using information graphics as part of your link building campaign is that the links you will get tend to be from relevant websites. Some of the most popular types of infographics are data visualizations, viral visualizations, iconic visualizations, and business insights.

Many infographics fail because their design is low quality or their topic is poor. An engaging topic combined with a visually appealing design can make the difference between high quality backlinks and a wasted investment. If you create compelling graphics, a highly authoritative website will use the embeddable HTML code to share your work withy its readers. You should also consider adding your images to popular infographic depositories, so that others can see them.

Studies indicate that over 60 percent of people are visual learners. Internet users are generally looking at information graphics on lunch breaks or whenever they have some free time. Most of them don’t have time to read long articles. If you want to get the most out of this link building technique, create infographics that are attractive, informative, relevant, and easy to share.

Marketing is essential to maximize the exposure of your images. If you are getting information from external sources, let the owner of the dataset know about your intention. He might be interested in any tool created using his data. If you are using independent contractors to create infographics for your site, ask them to feature your design on their websites or in their portfolios. Make sure your infographic has a Facebook like button, a Twitter button, and social network share buttons for Pinterest and Reddit.