Learn Why Your Business Should Utilize Infographics

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media.

If you’re thinking utilizing infographics to market your own business, it’s worth taking a deeper look at both the benefits and potential downsides of this form of marketing, as well as what it takes to create great infographics:

The Pros and Cons of Creating Infographics

The biggest benefit of infographics is that they can take statistics that might be considered boring and deliver them in a package that makes them interesting. Another major benefit is because most social media users like infographics, the likelihood of this content being shared many times is significantly higher than a standard blog post that only contains text.

The main downside to creating an infographic is it’s nearly impossible to predict whether one will go viral or just be a moderate success. The reason that may be considered a downside is it generally takes the same amount of time to create a moderately successful infographic as it does to create one that ends up being a smash hit. The best way to combat this issue is to commit to consistently publishing 1 or 2 infographics every single month.

The Process of Creating an Infographic

There are a few different ways that infographics can be created. Regardless of how the design is handled, the process usually begins with an idea and then a lot of research. Once all the necessary information has been gathered, the design process can begin. If the person creating an infographic isn’t a designer, they’re likely to use a tool like Venngage or Piktochart. And if a designer is doing the work, they’ll use a program like Photoshop to create the image from scratch.

While tools like Piktochart are empowering for individuals who don’t have design skills, there are definite limitations to this type of infographic. It’s also worth noting that it can still take a long time to create an infographic. So if you’re interested in getting the best result and don’t currently have a designer on staff, it’s going to be best to hire a professional to help you.

This is the syndicated copy of an original article posted at WebStrategyPlus.

Characteristics That Make Infographics Go From Good To Great

As competition between businesses increases in the online sphere, more businesses now look to implement advanced tools and technology to consolidate their presence. Though the audience for Web has grown exponentially during past few years, the fact remains that, people do not read each and every word that is published on the website. Rather, they will just skim through the content to look for bits of information that excites them. To fix this, web design experts in the web development industry have come up with infographics which helps them in transforming dull or unexciting content into ‘digestible’ and attractive visuals.

Apart from the content, these infographics also vary to a great extent in terms of design. However, some characteristics remain common to each of the infographics creates.

Value

Web design services lay a great deal of importance on the value of info-graphics. Like any other content on the web, even info-graphics should be necessarily delivering value. For this, the web designer will highlight certain subject matter for capturing the reader’s attention and also inspiring art direction. Paycor has done a commendable job with its infographic created for Payroll and Tax Deductions. In this, they answer a dynamic question (What is taken out from your paycheck?) in an easy-to-read and intuitive design.

Data Accuracy

Data accuracy has to be an integral characteristic for the infographic created by your web designer or web developer. As per a report released by one infographic from The Atlantic, nearly 95 percent of all info-graphics are stuffed with misleading or incorrect information. To create effective info-graphics, the focus should be on cross-checking all the facts that the website design firm wants to incorporate in the infographic. For instance, you may observe that one research has reported that nearly 80 percent of buyers are interested in your product. On the other hand, five other research studies claim that only 50 percent of consumers are interested. By being little more careful on the front end, your business can win reader’s confidence for the long term.

Clear Visual Path

As mentioned above, the sole reason why an infographic is created is to convert a complicated or a dull topic in an attractive and clear format that excites the reader. One common mistake committed by many web designers is that they do not give enough importance to user flow. To put it in simple words, it is essential that the developer guides the reader while digesting the data in an effortless and seamless manner.

Readability

More often than not, a website that is featuring an infographic will, at a bare minium, incorporate at least one teaser image (thumbnail) for alluring the reader to view the data in full. For instance, the reader can either externally open the link or choose to locally enlarge it and view.

Shareable & Accessible

The infographic’s share-ability and accessibility can be enhanced by offering readers an HTML-enbed code as well as seamless connectivity to key social networking platforms and a lot more. Infographics need to be embedded correctly in the website, in a way that does not obstruct clear navigation of the website.

Infographics – Introduction And Importance

Search Engine Optimization is still a powerful tool for getting great traffic to your site. But now a days you can’t rely only on quality content, you also need a powerful visual to grab visitors interest. As internet emerges out as a great tool for conveying information to millions of people worldwide, it has become a challenge on how you can effectively communicate with the visitors of your content (website), how can you make your content unique and more attractive?

This is where infographics comes into the picture. Infographics or information graphics are visual representation of information, data or knowledge. It is a mixture of design, text and research analysis. It is an important tool in understanding the complex information more precisely.

As the saying goes, “A picture is worth a thousand words”. This is especially true when someone has to quickly read and understand. Consider the example of a person driving on the road can be benefitted more from pictorial signs as opposed to signs with a lot of text.

To create a successful infographics on any topic, your main aim should be simplicity i.e. to spread your point across in a quick and easy to understand way. You should be creative, produce rich graphics and also make use of metaphors. Moreover, one must use real life situations for comparison like: there are more stars in the universe than the amount of sand on earth!

Lets have a look at some reasons that makes infographics more important:-

1) Infographics is simple:- This technique is very simple and time effective as we just need to figure out the basic points of any article that needs to be highlighted and replace them with some graphics and designs.

2) Infographics is a key technique to grab the attention:- It’s common to all of us that we like graphics much more than the long written text. So, infographics will be definitely helpful in order to grab the attention of the visitors of your website.

3) Increase in site traffic:- Site traffic is one of the most important factor for any website. By using this technique, the chance of sharing and getting likes on social media platforms increases and it will result in increasing back links which in turn increases the site traffic.

The only barrier for infographics is to develop topics and ideas in a simplified, attractive and dynamic way. Infographics must be created without causing misinterpretations, so choice of colour or shape must be appropriate for particular fact. There are various tools and platforms emerging that can help you creating them easier. So, start working on infographics as soon as possible and attract visitors to your website.