Three Ultimate Ways To Design A Unique And Appealing Infographic

Infographics have been on the web for some time now. This is mainly because the information that is distributed in the form of visuals has always been more appealing to the masses. But because of the new possibilities of HTML 5 for the web, new technologies and also the wide formation of data driven websites, infographics are again soaring to popularity and making one for your business is becoming a trend.

If you are ready to design an infographic for your business or for your client then doing so in HTML 5 is the way to go. But considering as there would be many businesses and service providers designing infographics, the real question is how you will be able to make your infographic break through the clutter.

This article puts together the 3 ultimate ways with which you can make your infographic stand out from the crowd. Read on below and you will understand step by step how to make your infographic highly sharable and appealing.

Step One – See If Your Have “Fried” Your Infographics Properly

Now this step isn’t some technical of cooking related process. The term “Fried’ comes from the initials of a basic analysis you need to do before crafting an infographic first. Here it goes:

• Fresh – is your infographic been made with a fresh idea?

• Relevant – is the information engaging?

• Informative – are your facts right and intriguing?

• Entertaining – Will the infographic draw viewers?

• Different – has this infographic been done before?

If you have attempted this questionnaire before you start working on your infographic, you will be able to map out your goals efficiently and design an infographic that draws in the viewer.

Step Two – Introduce Motion, Make Your Infographics Interactive

You can make your infographic more appealing and interactive by introducing motion into its graphics. For this purpose, you can use an HTML 5 animation tool known as Adobe edge animate which allows you extend your custom infographic design with movement. Adobe edge animate provides easy tutorials to designers who are new to Parallax and HTML 5 to begin with.

Step Three – Choose Powerful Data Source And Tools To Illustrate Them

Whether you have done the research or your client, without any reliable data sources an infographic will sink. And because data sources can vary, it is sensible to invest some time so that you can have quality data sources.

Some top infographic researchers suggest that Quora supplies the greatest publicly available datasets for accumulating raw data. Furthermore, you can also head to Piktochart and infogr.am that offer products for evaluating and collecting data.

Bottom-line

The three steps mentioned above are your key to designing an appealing and highly shareable infographics. Once you have gathered the information you need and your infographics is in the pipe line, plan ahead and start working on how will you be marketing your infographics upon completion.

Rise of Infographic Design for Business Promotion

The infographic design has emerged as a helping hand to commercial promotion. All types of businesses have probably been searching for some innovative materials in order to pursue their promotion. However, the rise of infographic design in this context is noteworthy. People are now no longer hooked on to detailed display of promotional info. When you are onto business promotion, then these designs will be ideal, as these narrate the basic facts in an easy manner and catch the readers’ eye. Promotional tactics are related to user appeal and user attraction, the techniques in which both of these are present are ideal promotional tactics.

Utilities of infographic design
Infograph is a subject where detailed and technical facts are displayed in the form of designs. When you are implanting information about your company in its promotion, then it is certain that you will have to display it in a user-appealing manner. When you simply curve out some information in the form of scribbling and place it in front of the public for display, then they will dislike it and likely not go through the whole of it. When you are organizing a promotion or some relevant facts, then info graph designs will be an easy and ideal way to narrate the facts.

How to use infograph in commercial promotion
You can definitely use infographic design while promoting your business. Instead, of displaying your facts in the form of plain writings or designs, you can use this to display it through infographics. It is even useful when you are narrating something to your employees, so you can already imagine that how much ease it will bring to public. These designs contain information in the form of graphics; both writings and designs are included. The basics will be easily narrated alongside, a few graphical designs, which will make it easier for readers to understand.

The popularity of infographic design in business promotion is huge now days. You will find very few business info that are publicly displayed in form of simple writings and company logos. Instead, the business promoters now prefer a combination of logos, along with graphical designs and a few writings. Therefore, it appeals to the public in a good manner, when you are displaying business info, it is necessary for it to appeal publicly so that they feel good to go through the whole of these materials and be acknowledged about the facts that you are willing to display.

These designs are hugely popular nowadays; you will find such designs in publicly displayed commercial information. If you want some specific information about your business to reach the public, then use of such designs will be ideal. You can use to punch in much information in a single such design and thus will not have to create numerous pages for a single display. You can confine your pages but not the information through using these designs. You should always get these implanted by an expert designer, as infograph requires professional skills to be portrayed well and efficiently.

5 Proven Ways Through Which Infographics Can Help A Business to Grow

The biggest challenge for content marketers nowadays is to present complex information to the readers in easy-to-understand and effortless way. One of the best ways to do it is using Infographics or graphical illustrations of data. Infographics have gained huge popularity over the past 5 years which blends information with graphics. It is an amazing marketing strategy that builds brand awareness and increases a company’s credibility. The visual communication also features case study findings and research results to make the content more trustworthy and interesting. Even the most intricate industries have the opportunity to undoubtedly display their strengths with skillfully designed Infographics. Let’s explore some of the proven ways through which Infographics helps a business to expand.

Increases the number of online visitors

When it comes to increasing customer base through digital media such as internet, Infographics is the best choice for small-scale business owners and start ups. Infographics as a content marketing strategy merges both information and statistics which can never go unnoticed by the online audiences. The biggest asset of Infographics is that it can be customized in such a way that it can deliver information effectively to the visitors of different age groups in the internet. Moreover, the visual graphics and images boost engagement.

Bolsters website traffic

Sites that use Infographics as their content marketing strategy have witnessed a 12% average increase in the online traffic. So, it can drive visitors to a website in a very big and significant way. Infographics can also bring in the kind of elusive high-quality link building to boost traffic. Adding back-links in the Infographics is a great strategy to boost more amount of traffic to a site or blog.

Builds to a company’s trustworthiness

Infographics makes a company successful by increasing its credibility. Companies prefer to integrate Infographics with information, statistics, research and case studies in a digital set-up nowadays from reliable sources to establish credibility of their brand. In this way they try to give exposure to their business.

Creates brand awareness

With the help of Infographics, companies can embed their logo, for creating corporate identity, good brand awareness, and telling a nice story about it. When the Infographics goes viral, companies can reap its benefits. But remember, you have to make sure it is visually attractive loaded with convincing information.

Helps a company to reach target audience

To increase company sales and turnovers, it is important to reach the niche market or the target audience and Infographics will help you to achieve exactly that. In this way, you can stay ahead of your competitors in terms of competition and climb the ladder of success more easily in the market segment.

Infographics although being a recent phenomenon has gained a huge popularity in the recent years. If you want to grow your business, it is the perfect way of doing it. It is the ideal content marketing strategy that will surely pave the way for success.