Why Content Research Is Important for Effective Infographics?

So where do you start your research content process?

There is no standard answer to the question but there are a few questions/points you need to clarify before diving into research. In fact the entire research content process is about asking questions, gathering all the facts and keeping your eyes and ears open.

#1 What is the objective of the infographic? Are you trying to inform, persuade your audience or have other target in mind?

#2 What content is available? Have you just released a product/process/service that your audience must know about? Or perhaps, you have a story in mind that needs development from scratch.

#3 How much time, financial & human resources do you have available?

Data research for infographics takes time, is expensive and requires the right skills. Being cheap or going for the “multi-tasking” approach at this level, will compromise the entire process/efforts and is not worth it.

Most organisations opt for professional support in an effort to avoid bias in their content. Having an external team of people working on your infographic will provide a fresh perspective on your content. Who knows? They might come up with questions that you have not thought about yet.

View content research as a pool of knowledge

During the research process you are gathering all the information. You are not analyzing the facts nor building your narrative. The research process needs to answer the basic what/why/where/who/how questions. The more you research, the more questions you will have.

You will come across ideas & facts not so favorable for your side of story. The amount of information discovered can be overwhelming and distracting from the original objective of the infographic.

Content research covers everything: facts, concepts and statistical data. The best infographics provide a balanced amount of facts & statistical data. Break this balance and you will end up with an illustration or junk charts rather than great infographics.

Plus, do not forget researching official sources and give credit where needed!

4 reasons content research makes or breaks your infographic

There is no doubt about the benefits of conducting professional research to create infographics that brings value to your organization. If done right from the start, it avoids headaches in the long run.

#1 Connection to the whole picture. You think you have the best content (story to tell), so does your competitor, so who is right?

#2 Solid arguments to build the narrative.

#3 Balanced visualization between statistical data & concepts and ideas.

#4 Supports the creative process of the infographic.

When To Use An Infographic CV

Infographics are graphics that display information in an easy-to-understand way. Doing this enables viewers to digest a large amount of facts and figures more quickly and easily than if they were written in black and white.

Their popularity is down to the aesthetic and expressive way in which they are displayed. This was originally done with bars and lines, but designs these days can be extravagant including icons and pictograms which make content more appealing and eye-catching.

It’s for this reason that the infographic can be a favourable method of creating CVs. And with the current state of the jobs market, having a curriculum vitae that stands out from the crowd is extremely valuable.

However, when it comes to your CV, there are a few things to bear in mind before you decide on an infographic.

The job application
Suitable industries to target with an infographic CV are the creative ones, such as graphic design and animation. This way, you can show off both your acumen for the job, such as your qualifications and experience, as well as your creative design skills, whereas a standard written CV would restrict you to the former.

Competition is fierce for any job at the moment, but it is particularly so for creative positions. This means that examples of your work will be more likely to entice potential employers, rather than dissuade them.

An infographic CV excels here because it acts as a piece of work, either as a stand-alone example or even integrated into a portfolio.

However, other fields such as finance and medicine might be less receptive to such an exuberant CV. After all, your creativity isn’t really what a potential employer is looking for. They will more than likely be interested in your qualifications and experience, in which case a standard CV may be more advantageous.

Overshadowing your CVs content
Your CV needs to stand out and grab attention for the right reasons. When created successfully, an infographic CV does this by carefully balancing the emphasis between design and the content within that design, so that they complement each other.

On the other hand, if you try to be too flashy and go for an all-singing, all-dancing infographic CV, you could end up taking the focus away from the content, making it harder to understand and leaving the reader nonplussed.

Similarly, if you’re applying for a position that sets criteria slightly above your qualifications or experience (and we’ve all applied for such posts), it’s easy to grasp at anything that might just sway a potential employer. In these instances, it’s advisable to avoid using an infographic as a pretty design that’s intended to mask any inadequacies.

Versatility
Before you jump into designing an infographic CV, consider how you’ll be applying for positions once it’s finished. If you send printed CVs through the post or present them in person, an infographic is ideal because you can design and print at home.

Applying online, however, might throw up a few problems with restrictions on what you can upload in an application such as PDF or Microsoft Word files.
The former shouldn’t be an issue; any software you use to design your infographic CV should export your finished document as a PDF.

Working with Word, on the other hand, can cause problems because the software isn’t intended for image-heavy layouts. This can result in changes in appearance when viewed by the potential employer. The alternative is to have a Word version of your CV, as well as an infographic CV that you can use when it’s appropriate.

As you can see, infographic CVs can be a great way to distinguish yourself in a crowded market and they’re quite simple to create: there are some programs specifically tailored to designing them and desktop publishers enable it too.

But before you dive into the world of infographic CVs, ask yourself whether they’re the best option for the positions for which you’re applying.

Useful Tips for Creative and Professional Infographics

The creative and cool infographics are the most professional way to communicate highly complex information quickly helpful for extensive logo development. By means of cool Info-graphics, an individual can easily turn out data into information in an interesting visual package. With the help of this approach of communication, one can represent the conceptual information in more appealing and more persuasive manner.

What is an infographic stands for? Infographic means information graphics most commonly used for representing information in the form of graphic visuals that are arrange particularly to showcase quantitative meaning of data. A good infographics should always completely self-explanatory aimed for more consistent understanding. The best examples of information graphics are signs, flow-charts, pie-charts, maps and lots more.

In the highly competitive field of web designing, the concept of information graphics been used widely across the globe simply for pictorial representation of unique information among potential online visitors. The infographics considered quite powerful strategy through which an individual can convey his message clearly and easily magnetize attention of targeted online visitors towards his website.

Below, some useful tips for creative and professional infographics are discuss in brief:

Be Simple: An individual should always create simple and comprehensive infographics rather than complicated one. The whole point of the creating simple information graphics is to demonstrate data in the universally understandable manner and avoid boredom.

Go for most appropriate form: Presently, there are various types of infographics used for visual representation of data such as maps, flow charts, graphs and diagrams. So, a person should first prioritize his right way of representing information.

Visually appealing: An individual should never forget that infographics should be simple, comprehensive and visually appealing too. In a nutshell, a person should create cool and attractive information graphics that can catch eyes of all your prospective online visitors.

It is advisable to consider all the above discussed helpful tips to create good and cool infographics in order to represent data in the most creative and professional manner.