Content Marketing With Infographics

In this day and age of extreme amounts of data, you are always trying to find new and exciting ways to present your content and to make it attractive so that large numbers of people want to read it.

The amount of content that is being created, posted, and syndicated on a daily basis is almost unfathomable. That would be okay in and of itself; however, it isn’t a matter of the content merely sitting there. Other people (and you included) must sift through all of the content and take away what they need and want as it applies to their own business. The more technological advances that are becoming readily available to you, the more content is being offered to you and the more you need to go through.

The question remains: how are you archiving the content that you want to read and keep?

  • Are you bookmarking or filing it?
  • Do you access the information on your phone?
  • Do you record it manually (with pen and paper)?

The organization is critical

There are many different ways in which you can organize the content that you consider worth keeping. Using infographics is a great way to organize and collate your content. You may ask what informatics is. Informatics is a conglomeration of analysis, writing, and design, which is perfect for large amounts of information. Infographics are a visually stunning communications tool that, if done properly, can bring across the content in a format that may very well go viral. It is an extremely efficient and effective way to bring together top-quality design, images, and text so that the information tells a story that is compelling and intriguing.

The popularity of infographics

Infographics has been around for a long time; however, people have started to use them more as of late. As easy way to tell if infographics is making a positive difference to your business is by using some sort of analytics tool, such as Google Analytics. You can look at various analytics of your online strategy (such as keywords) to see how infographics has contributed to your overall success. Using infographics makes readers pay attention and if they pay attention, they will read more and share more. There are several motivating reasons for using them.

  • Attractive and magnetic: One thing that is certain is that people love to read information that makes them learn something. If you add exciting images to the mix, your content will be even more compelling and people will want to let other people know about it.
  • Easily scanned: Many people are visual and the images that they see will burn in their memory for a long time. Infographics are very effective for that reason.
  • The potential to go viral: Because of the potential for your content to be read by so many people, there is an equal potential for your content to go viral. Most likely, people will want to share your content because they find it interesting and valuable.
  • It can be embedded: You can embed a code that will allow you to put your infographics on a blog or website when it is being designed, executed, and published. The result of this is that there will be an automatic link from the site of whoever is sharing your content back to your site. This gives you the great possibility of a great deal more traffic.
  • Universal coverage: Infographics is able to give you universal coverage, which is not something that you would ever be able to do with print marketing.
  • Heightened brand awareness: You can build an infographic that has your logo and brand prominently displayed. That is an excellent way to create heightened brand awareness.
  • Prove that you are a subject matter expert: The content that you post in your infographics will be a clear demonstration of your knowledge and expertise. The more you demonstrate that, the more other people will turn to you.
  • Increase in website traffic: If people react in such as positive manner to your content, they will want to read whatever you are offering and will also want to share your content with others.
  • The advantages of SEO: If your infographics go viral, more and more people will connect with your site and the search engines will rank you higher and higher. The higher your rankings, the more people will pay attention to you and your business.

Conclusion

Content marketing with infographics is an extremely effective approach to getting your content out there and to making sure that people not only read what you are sharing but also share it with other people. Online success is all about interaction and sharing. It is important that you give to other people through your content but it is also important that you learn from others. Your story is important and theirs is also important. Your goal, which is getting your content on the Web so that you increase your exposure and boost your professional reputation, will be met before you know it. The more you work it, the more successful you will be.

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Why B2B Companies Are Jumping on Infographics Bandwagon

B2B companies are helping to make infographics the fastest-growing content type on the web. According to a recent survey of the B2B Technology Marketing Community on LinkedIn, more than 50 percent of respondents find infographics to be an effective content marketing tactic. There are plenty of good reasons why:

Infographics tell a story. Prospective customers may be interested in hearing about how your company got started. Maybe you’ve got a compelling “Then and Now” story to tell. Through a combination of graphics, data and text, an infographic can tell your story in a concise and engaging manner. It also helps to build brand awareness and position you as a thought leader in your field.

They can explain a complex process simply. Say you’re a service provider in the B2B world. You have a process that clients sometimes find difficult to grasp-a proprietary service delivery or client onboarding process. Whatever the situation, using an infographic to visually depict the process is much more enticing than bombarding clients with a page full of explanatory text (which they probably won’t read anyway).

They showcase vital statistics. You can risk boring your clients with charts, spreadsheets or PPTs filled with written statistics-or you can design an infographic explaining the same thing in a more attractive, user-friendly manner. The best of these infographics combine a series of statistics to create a clearer, more concise argument or conclusion.

If you’re ready to join the infographics bandwagon, keep these tips in mind:

Provide both text and graphics. Your goal is to describe your product or service using both words and graphics. Together, they make for a more visually compelling and informative story.

Make them “viral-friendly.” Infographics are often enthusiastically shared, linked to and mentioned in blogs. To increase the chances of going viral, include social networking buttons, making it easy for people to share your infographic on Twitter, Facebook, Pinterest, etc. Adding an embed box also enables users to include your infographic in their own blogs or websites.

Let people know about your infographic. Although most infographics are about something else (like your product or service), you can sometimes get buzz going about the infographic itself. Sites like DailyInfographic and Fast Company Infographic of the Day accept submissions. You can also tell the story behind the creation of your infographic on your blog or in an industry press release. (At the same time, of course, you’re including the infographic, thus generating more potential interest.)

Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.