4 Ways to Lengthen Your Infographic Content

4 ways to lengthen your infographic content

In today’s multidimensional world, there’s no such thing as one size fits all. When you have a great concept that demands recognition, why not use every possible entity to make sure your message gets heard?

Traditionally, Infographics have been the end medium for presenting content, and although it’s a tried and true method to broaden your reach, it’s only the beginning of what you can do with that content once it’s an Infographics.

In this post we will explore a few methods for repurposing your Infographics into other media.

Break your content into a blog post

There are two common directions you can take when publishing an Infographics on your blog: hosting the full-size image directly on your page or applying a smaller version, which, when clicked will open to a full Infographics. Both are sound hosting methods, they tend to limit the manner in which you and your readers can share across other channels.

For example, when someone tweets out a link to your Infographics, the tweet will only share the title of the blog post along with the link. This doesn’t help to capture audience attention. A solution to this situation is – you can take advantage of any hard section breaks in your Infographics, separate those out into their own individual sections, and then add share buttons to each one. Now when anyone shares your content they have the option to share one image or multiple images. It will automatically link to your blog post.

Create more micro content

Micro content can come in many different forms. Tweeting out the blog can be considered as micro content as it’s basically a condensed interpretation of a larger piece of content. The Infographics sections can be considered as micro content as well. Though it’s not that easy, but this way Infographics can be broken down into sections, which is not always possible.

Try pulling out clusters of information or data sets within your Infographics and building them out into a series of “mini-Infographics.” By doing so you’re essentially creating even more content that can be used across many channels, as well as extending the shelf life of existing content.

Extend the content into white papers and eBooks

Usually, the content that’s used in an Infographics is just a portion of a larger set of data or information fetched from the original source. You can use this extra content, along with the design style and layout of your Infographics, to your advantage by expanding on the topic through the creation of a white paper or eBook.

All the amazing micro content you created on the Infographics itself can be used to drive traffic to your white paper or eBook.

Try creating a motion graphic

Video content that’s quickly becoming one of the top forms of media that’s being consumed, expanding your Infographics into motion graphic is not a bad idea. However, it is a highly challenging content type to develop due to the time required in it. And the skill that usually goes into creating it is something that’s worth viewing.

If a full motion graphic video seems a little too much then instead you can go for a series of shorter animations or GIFs.

From topic research to content development and design, creating an infographic can be an ambitious undertaking. You’ll want to get as much use of it as you can and the above suggestions are a good start.

Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.

It’s no surprise that ‘Seeing is Believing’. Human beings are visual creatures and that’s exactly how we perceive information better. Infographics make it easier for content marketers to get their message across and it creates a lasting impression.

How To Create Awesome Infographics

Over the past few years infographics have become increasingly important to a website design company and a good online marketing campaign. Simply put, they are one of the best ways to spread factual-based content virally. One of the reasons for this goes back to the old adage that a picture is worth a thousand words. Studies show that most people learn visually, and so when information is represented pictorially, it becomes easier to capture an audience and teach them relevant facts. Add in relevant links to a well-designed infographic and, especially if lots of people click and share it.

Creating an Awesome Infographic

The first thing you’ll need in order to create a successful infographic is an awesome website designer, a copywriter and a research analyst. It is important to balance each aspect of your infographic so that your audience finds it easy to view, understand, and maybe most importantly, share. If one element is too heavy, it overshadows the others and dominates the entire thing. An infographic with too much copy won’t grab attention; one with too many stats won’t have a story or any real insight; and one that’s too visual won’t be shareable.

3 Important Infographic Elements

  1. Statistics: Every infographic should have at least one statistic. Stats are what make infographics informational, otherwise they become op-graphics, which – while fun – are no different than well designed blog posts made to exist outside the context of a blog.
  2. Catchy Headline: The best infographics have a great headline with relevant keywords, which fit into a theme, as well as some kind of point about the facts they are spreading an insight into what they are defining through their stats and well-written copy.
  3. Appealing Designs: Illustrative designs are increasingly popular in supporting the narrative structure of a well-crafted infographic. Without visually appealing and well-constructed illustrations, you can easily lose your audience in the jumble of pictures and text.

Overall, your infographic should have an easy flow of information and pictures that will teach your audience something. Remember, it’s important to analyze your infographic for how easy it is to view, understand and share. If you can do so, then your audience will be able to also! Below is one that we created at our website design company. Tell us in the comments what you think!

So there you have it! These are the main important points to know when creating infographics.