The Invasion of Infographics

Infographics is the next best ingenious means of communicating visual ideas since the primitive drawings on cave walls. For those who have the faintest idea about the term “infographics”, it is more likely that you’ve seen one of them without knowing what it is. And the simplest way to explain them is by using those visual outputs as examples of communicating a concept through one continuous picture.

The use of infographics as a form of visual communication hit the news industry during the late 1990’s. Bigwigs in the sector became greatly concerned about the shorter attention spans of their audiences that they began to think of a better way to keep them glued. This need paved the way for the development of infographics with more benefits than one can imagine.

A Picture Spells a Thousand Words

Infographics did not happen overnight. They are a new trend that slowly developed and crept into the mainstream of social media communication. Today, they have practically invaded every nook and cranny of the web. Anyone who thrives on the Internet has probably seen an infographics. They are literally swarming in the leading social network platforms such as Facebook, Pinterest, and Twitter. There are even sites earning their huge profit by publishing and sharing these picture capsules. Marketing moguls design their campaigns around infographics. Without wanting to lag behind, the news organizations have found the best use for them both in print and online.

What do infographics do? There are many benefits that infographics provide. Compared to the all-text content, infographics are a much easier way to convey a complicated or technical subject by providing the visitor with easy to follow visual story. With text, people easily get tired looking, reading, and interpreting the content making them to disengage after a few seconds. This is just the opposite of what infographics can do.

When designed and cleverly inserted around the text content, visitors are provided with a quick, easy to the eye depiction of what the text or numbers tell. Interpreting the message in colors, shapes, and images engage the viewers with more of an experience approach where they can comprehend the information contained on the page.

Get Your Act Together in Picture-Perfect Pages

If you think there is a need for a professional artist to handle the design for you, think again. Making your own infographics can be accomplished through other frugal options. As a frequent web visitor, you have most likely landed on many online sites where infographics flourish. You can borrow some ideas to merge with yours to create your own little beauty. You can’t be wrong with some clip arts and knowledge on photo editing software like Adobe Photoshop or PhotoScape.

The key is in being focused on the story you are telling. It is wise to start with an outline. With a solid concept in your mind, it can’t be that difficult for the text to flow. Together with stats and other figures, you can begin to cut and paste your graphics.

Launch Your Story

Once you have the feel of your new romance with infographics, you will surely want an audience to share it with. Again, the social media network sites come to your aid when you post them as blog entry on Facebook, Twitter, or StumbleUpon. You can also upload your creation on a Pinterest board. Before you know it, you have a build-up of followers for an infographic output that is now creating waves online.

How to Create a Powerful Infographic When You Do Not Have a Designer

Infographics are a powerful way to visually communicate information, to share knowledge and convey a story. Infographics can easily communicate complex information in a clear and concise manner at a single glance. Infographics are typically put together by a designer who takes the elements that need to be communicated and then builds a graphic description of that information that instantly communicates the story behind the numbers in a creative and interesting visual manner. If you do not have the budget, desire, or time to involve a graphic designer in this creative visual storytelling process, there are seven important steps that can make anyone an infographics expert.

1. Collect accurate information

The first step required to prepare an infographic is to gather high quality source information from reliable sources. An infographic is only as good as its supporting information. Once this information has been obtained and verified, the infographic can be designed to effectively tell the story.

As part of the information gathering, one must know the subject matter area, target audience, communication objective, and message that one intends to deliver.

2. Select best tool for infographic construction

Finding the right tool for the job can sometimes be tricky. Developing sophisticated and effective infographics can require toolsthat may span many different products. Fortunately, the right software tool can provide you with everything you need to create polished diagrams that beautifully and accurately represent your story, no matter how complex it may be.

3. Structure infographic story

Research the collected information, and determine the key points of your message. Clearly label key points and organize information flow by defining the sequence of visual events in your storyline that form a single story arc.

A visual story should have three visually separated parts: beginning, middle, and end. The beginning attracts attention of one’s target audience and introduces the story. The middle holds the attention of audience and explains your story topic in detail. The ending contains conclusions and completes your visual story for the audience.

Use visuals to maximize the impact of your message and reduce the time it takes to explain your ideas and concepts. These visuals may include both information visualization and decorative graphic design elements such as charts, graphs, diagrams, schemes, maps, plans, clipart, pictograms, drawings, and photos.

Use a minimal amount of text to enhance the impact and transform your visuals into a solid self-contained infographic story.

4. Select relevant visuals to convey message

Determine how to arrange contents visually
To determine how to visually organize contents of your infographic story, you need to decide how the key point must be organized. For example: in a list, a grid, timeline, or calendar, on a geographic map or city plan, into a process diagram or flowchart, statistical analysis, as a hierarchy, a network, or as a cloud.

Optimize your infographics for output devices
Explore what output devices will be used by target audience to see your infographics. It may severely limit the size of your infographics and visuals used, especially in case of smartphones and tablets. For mobile devices, use space-saving graphic design elements.

On other hand, if you plan display your infographics onto a large displays or large printout, it is best to use vector graphics for high quality image scaling.

You have to take this into account when you select and layout the visuals.

Select graphic design elements
You should select graphic design elements for visualization that correspond with collected information for your story.

Each visualized piece of information should explain a single, easy to understand idea. Each graphic design element should communicate one message clearly.

Avoid repetitive visuals. Use different visuals and color labeling for different key points.

Use creative design elements to maximize the impact of your infographics. But remember, each of your visuals must be clear and should enhance your message.

To quickly and easily select clear and creative visuals for your infographics, use libraries of pre-designed vector graphic design elements.

5. Explain complex ideas simply

Main messages of key points and the overall narrative of the whole story must be clear in seconds for target audience.

Represent information graphically
Use:
images of story subjects as markers of visuals and text blocks.
images of well-known people, objects and things for quick recognition.
common graphical symbols and pictograms instead of words in data labels and legends.
pictoral charts instead of bar or line charts to better demonstrate quantitative data.
background image that indicate basic subject matter of your story.
short talking points in headlines and captions.
short talking points in the page title, headlines for key points, text blocks, and captions for visuals to quickly explain main messages of your visual story.
Be selective in the type you use
Use up to three fonts in your infographics to make your infographics easy to view and read.

Minimize scrolling
To keep your story easy to digest, try to limit document length and the number of content elements.

Be sure that each content element conveys one simple idea that is easy to understand at a glance.

Choose only the most essential content elements to explain the main message of your story.

If your document is still too long, try to use space-saving graphic elements and arrangement.

6. Show concrete information

If you present time-oriented data in your infographics, give the audience an impression of the newest information with the most modern design.

Label date and time
Clearly show the dates and times in your infographic document and make sure each content element presents actual data.

Refresh infographics as source information changes
To keep your infographic current, design it so that it is easy to refresh. so you can quickly change content elements when time-sensitive source information changes. The easiest way to quickly refresh data is by using auto-refreshing graphic elements.For example: auto-refreshing charts, graphic indicators for visual dashboards, or meteorological graphic indicators from weather informers.

Modern and event-driven design
For infographics that show dynamic time-sensitive information, use modern design in conjunction with events-related symbols and images to present a fresh and stylish ambiance.

7. Provide sharing

You create your infographics to present to target audience. To access your audience, you can use web and paper publishing, references on social networks, displays at public events and meetings, e-mail distribution, etc.

For example:

Publish your infographics on your website or blog. Add sharing features on your web page.
Publish your infographics to subject-specific e-magazines, websites, blogs and social networking groups where your target audience is concentrated.
Create account and subject-specific board on Pinterest.com, and submit your infographics.
Show your infographics on display boards at public events that the target audience is likely to visit.
Show your infographics at subject- specific meetings as a printed poster on a stand or as a presentation using a projector.
Proliferate your infographics using e-mail.
Announce your infographics via Twitter, Facebook, LinkedIn, Google+, etc.
To easily share your infographics, create them using vector graphics software tools that allow you to save in file formats and have the capability to share through different distribution channels – web sites, blogs, social networks, email, printing in different sizes, presentations using a projector, showing on board displays.

On the web pages of your website or blog,where the infographics are published, add sharing features like, “Tweet”, “Pin it”, “Share”, or “Send via email” buttons to allow readers to announce and share your infographics on Twitter, Pinterest, and Facebook, or via email.

Follow these 7 simple steps above to create actual, impressive, and convincing infographics that visually tell your complex story quickly and simply.

5 Proven Ways Through Which Infographics Can Help A Business to Grow

The biggest challenge for content marketers nowadays is to present complex information to the readers in easy-to-understand and effortless way. One of the best ways to do it is using Infographics or graphical illustrations of data. Infographics have gained huge popularity over the past 5 years which blends information with graphics. It is an amazing marketing strategy that builds brand awareness and increases a company’s credibility. The visual communication also features case study findings and research results to make the content more trustworthy and interesting. Even the most intricate industries have the opportunity to undoubtedly display their strengths with skillfully designed Infographics. Let’s explore some of the proven ways through which Infographics helps a business to expand.

Increases the number of online visitors

When it comes to increasing customer base through digital media such as internet, Infographics is the best choice for small-scale business owners and start ups. Infographics as a content marketing strategy merges both information and statistics which can never go unnoticed by the online audiences. The biggest asset of Infographics is that it can be customized in such a way that it can deliver information effectively to the visitors of different age groups in the internet. Moreover, the visual graphics and images boost engagement.

Bolsters website traffic

Sites that use Infographics as their content marketing strategy have witnessed a 12% average increase in the online traffic. So, it can drive visitors to a website in a very big and significant way. Infographics can also bring in the kind of elusive high-quality link building to boost traffic. Adding back-links in the Infographics is a great strategy to boost more amount of traffic to a site or blog.

Builds to a company’s trustworthiness

Infographics makes a company successful by increasing its credibility. Companies prefer to integrate Infographics with information, statistics, research and case studies in a digital set-up nowadays from reliable sources to establish credibility of their brand. In this way they try to give exposure to their business.

Creates brand awareness

With the help of Infographics, companies can embed their logo, for creating corporate identity, good brand awareness, and telling a nice story about it. When the Infographics goes viral, companies can reap its benefits. But remember, you have to make sure it is visually attractive loaded with convincing information.

Helps a company to reach target audience

To increase company sales and turnovers, it is important to reach the niche market or the target audience and Infographics will help you to achieve exactly that. In this way, you can stay ahead of your competitors in terms of competition and climb the ladder of success more easily in the market segment.

Infographics although being a recent phenomenon has gained a huge popularity in the recent years. If you want to grow your business, it is the perfect way of doing it. It is the ideal content marketing strategy that will surely pave the way for success.