Content Marketing With Infographics

In this day and age of extreme amounts of data, you are always trying to find new and exciting ways to present your content and to make it attractive so that large numbers of people want to read it.

The amount of content that is being created, posted, and syndicated on a daily basis is almost unfathomable. That would be okay in and of itself; however, it isn’t a matter of the content merely sitting there. Other people (and you included) must sift through all of the content and take away what they need and want as it applies to their own business. The more technological advances that are becoming readily available to you, the more content is being offered to you and the more you need to go through.

The question remains: how are you archiving the content that you want to read and keep?

  • Are you bookmarking or filing it?
  • Do you access the information on your phone?
  • Do you record it manually (with pen and paper)?

The organization is critical

There are many different ways in which you can organize the content that you consider worth keeping. Using infographics is a great way to organize and collate your content. You may ask what informatics is. Informatics is a conglomeration of analysis, writing, and design, which is perfect for large amounts of information. Infographics are a visually stunning communications tool that, if done properly, can bring across the content in a format that may very well go viral. It is an extremely efficient and effective way to bring together top-quality design, images, and text so that the information tells a story that is compelling and intriguing.

The popularity of infographics

Infographics has been around for a long time; however, people have started to use them more as of late. As easy way to tell if infographics is making a positive difference to your business is by using some sort of analytics tool, such as Google Analytics. You can look at various analytics of your online strategy (such as keywords) to see how infographics has contributed to your overall success. Using infographics makes readers pay attention and if they pay attention, they will read more and share more. There are several motivating reasons for using them.

  • Attractive and magnetic: One thing that is certain is that people love to read information that makes them learn something. If you add exciting images to the mix, your content will be even more compelling and people will want to let other people know about it.
  • Easily scanned: Many people are visual and the images that they see will burn in their memory for a long time. Infographics are very effective for that reason.
  • The potential to go viral: Because of the potential for your content to be read by so many people, there is an equal potential for your content to go viral. Most likely, people will want to share your content because they find it interesting and valuable.
  • It can be embedded: You can embed a code that will allow you to put your infographics on a blog or website when it is being designed, executed, and published. The result of this is that there will be an automatic link from the site of whoever is sharing your content back to your site. This gives you the great possibility of a great deal more traffic.
  • Universal coverage: Infographics is able to give you universal coverage, which is not something that you would ever be able to do with print marketing.
  • Heightened brand awareness: You can build an infographic that has your logo and brand prominently displayed. That is an excellent way to create heightened brand awareness.
  • Prove that you are a subject matter expert: The content that you post in your infographics will be a clear demonstration of your knowledge and expertise. The more you demonstrate that, the more other people will turn to you.
  • Increase in website traffic: If people react in such as positive manner to your content, they will want to read whatever you are offering and will also want to share your content with others.
  • The advantages of SEO: If your infographics go viral, more and more people will connect with your site and the search engines will rank you higher and higher. The higher your rankings, the more people will pay attention to you and your business.

Conclusion

Content marketing with infographics is an extremely effective approach to getting your content out there and to making sure that people not only read what you are sharing but also share it with other people. Online success is all about interaction and sharing. It is important that you give to other people through your content but it is also important that you learn from others. Your story is important and theirs is also important. Your goal, which is getting your content on the Web so that you increase your exposure and boost your professional reputation, will be met before you know it. The more you work it, the more successful you will be.

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Rise of Infographic Design for Business Promotion

The infographic design has emerged as a helping hand to commercial promotion. All types of businesses have probably been searching for some innovative materials in order to pursue their promotion. However, the rise of infographic design in this context is noteworthy. People are now no longer hooked on to detailed display of promotional info. When you are onto business promotion, then these designs will be ideal, as these narrate the basic facts in an easy manner and catch the readers’ eye. Promotional tactics are related to user appeal and user attraction, the techniques in which both of these are present are ideal promotional tactics.

Utilities of infographic design
Infograph is a subject where detailed and technical facts are displayed in the form of designs. When you are implanting information about your company in its promotion, then it is certain that you will have to display it in a user-appealing manner. When you simply curve out some information in the form of scribbling and place it in front of the public for display, then they will dislike it and likely not go through the whole of it. When you are organizing a promotion or some relevant facts, then info graph designs will be an easy and ideal way to narrate the facts.

How to use infograph in commercial promotion
You can definitely use infographic design while promoting your business. Instead, of displaying your facts in the form of plain writings or designs, you can use this to display it through infographics. It is even useful when you are narrating something to your employees, so you can already imagine that how much ease it will bring to public. These designs contain information in the form of graphics; both writings and designs are included. The basics will be easily narrated alongside, a few graphical designs, which will make it easier for readers to understand.

The popularity of infographic design in business promotion is huge now days. You will find very few business info that are publicly displayed in form of simple writings and company logos. Instead, the business promoters now prefer a combination of logos, along with graphical designs and a few writings. Therefore, it appeals to the public in a good manner, when you are displaying business info, it is necessary for it to appeal publicly so that they feel good to go through the whole of these materials and be acknowledged about the facts that you are willing to display.

These designs are hugely popular nowadays; you will find such designs in publicly displayed commercial information. If you want some specific information about your business to reach the public, then use of such designs will be ideal. You can use to punch in much information in a single such design and thus will not have to create numerous pages for a single display. You can confine your pages but not the information through using these designs. You should always get these implanted by an expert designer, as infograph requires professional skills to be portrayed well and efficiently.

Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.