Infographics – Promoting Crisp, Clear, and Innovative Communication

The online universe has been witnessing an upward scaling change of trends right from its inception and the demand for good interactive designs has always continued to shoot up. The online marketing business has grown exponentially in the last few years. The World Wide Web is definitely an avid designer’s playground. The introduction of infographics has welcomed a refreshing change to online brand marketing.

What are infographics? They are a visual representations of informative data and are also known as ‘data viz’ as the cool kids call it nowadays. They display sets of informative data in an interactive and imaginative way supplemented with colorful graphics which can be seen and grasped immediately rather than paragraphs of data to be read; which usually sounds boring.

Today, digital designing has become a lot more appealing and is a compilation of a variety of data into one cohesive piece. They have revamped the digital landscape for a good reason. This medium of communication has proved as one of the most effective and engaging mediums across the web. It is a combination of interactive creativity and data usefulness depicted in a pleasing format in order to grab the reader’s attention and increase brand recall.

So, what are the factors that make infographics an effective marketing tool?

They are quick, convenient and to the point sources of information. Their ability to showcase most relevant information to the reader within few seconds makes them most sought after. Moreover, their interesting and eye-pleasing format allows understanding tedious numerical data with ease. A well designed and informative graphic can be a tale of interesting stories with supported facts.

These creative pieces of data help people in a great way as they act as problem solving tools in case of complicated topics. They may also act as a step by step instruction guide for making readers understand something that may be hard to grasp if other mediums of communication are used. They create richer and engaging messages which can attract a lot of attention. It’s a show-rather-than-tell concept which successfully connects the readers and conveys the message with great ease. They can also convey the benefits and methods of using a specific product or a service with supported illustrations that will help the reader in understanding the process easily. The use of colors in an infographics design and its layout can also grab prospective customers’ attention. It’s a designer’s view, the brighter, the better!

6 Incredible Websites for Infographic Templates

This fast paced world has switched our gear into attention deficit so we do not always have time to read through lengthy blog posts and analyze graph after graph. What we want instead is a brief but coherent summary of all the vital facts.

We are all aware that a picture is worth a thousand words so how can this strategy be used in the world of business. It’s simple- through the creative yet convenient use of Infographic Templates.

Infographics can transform complex and lengthy information into a friendly presentation which are both easy to understand and visually engaging.

Whether you are building a website, a PowerPoint presentation or just looking for a cool alternative to present information, an Infographic can capture the viewer’s attention from the get-go.

There is no doubt that the significance and popularity of Infographics will only increase as the internet gets flooded with more content making it harder to capture the attention of an audience with copious amounts of distractions and options. As a creator of content you want to provide compelling work which will build an obedient audience but does not require forever and a day to construct.

Creating beautiful pieces of art in Infographics is the solution. However it does not require the technicality of Photoshop or other design programs to make it happen. Life is always best when kept simple. So let us introduce ten useful Infographic Template websites- each highlighting their unique features helping you to make the best Infographic possible for all your needs.

Venngage

Venngage is very easy to navigate and allows the user to create interactive Infographics with just a few clicks. It comes with both premium and free Infographic templates which can be downloaded straight onto your computer.

Some of the standout features are:

As soon as you land on their page you know you can create and download free Infographic templates

The drop-down menu under the Infographics tab allows you to choose the Infographics Template specific to the data you want to present.

The interactive option in the edit menu allows additional external links to be added to the Infographic such as a YouTube URL or an email sign up.

Venngage actually offers other graphic options other than free Infographic template which can be used for the same purpose- particularly the report templates which are ideal for PowerPoint Infographics.

And of course if you do need help at any time there is the question bubble located at the bottom of the page on the right hand side. How convenient!

Piktochart

With over 400 templates to use, Piktochart will leave you spoilt for choice. However the availability of free Infographic templates are limited but none-the-less this website still serves useful for those willing to pay for their premium service.

Once you sign in you, you are prompted to select the format of the Infographic template with simple navigation

You even have the option to make your own Infographic from scratch and see what you can create.

Another standout with Piktochart is the option to create your own types of charts and import your own data which is very useful for making an Infographic Powerpoint presentation.

It is also good to know that you have the option to change the page set-up from the default A-4 size to the letter size. This option is found in the file tab in the top menu drop-down bar.

Piktochart has an abundant of great graphics to include in your Infographic Template construction and its user-friendly platform makes the task easy and reliable for future use.

Infogr.am

Infogr.am is a great website for creating professional looking Infographics. The free Infographic templates come in a simple design and colour layout.

It’s as easy as choosing the colour combinations they offer in their Infographic templates and playing around with the layout options.

Navigating through the template creation is nice and straightforward. All the added features are just where you need them.

Infogr.am is ideal for those who are after an Infographic Template with customized data charts and text present in a fluid manner.

A unique feature of using Infogr.am Infographic Templates is that once you have created your Infographic it can then be published on its website and monitored with the analytic tools for view popularity. This could be an opportunity to market your brand or business through their website on your own Infographics and include a call-to-action to your external website.

Canva

Canva provides hundreds of free design elements to play around with in your Infographic Template as you bring to life your presentation. There are also great premium themes for less than a dollar each.

Once you have landed on the design page you are introduced to a very helpful introductory guide on how things work- taking a total of 23 seconds to complete!

There is a great variety of different text styles available on Canva that go beyond the standard selection of fonts found on word documents and similar applications.

Easel.ly

Easel.ly is definitely worth considering as they have a large library of designed Infographic templates covering a wide range of subjects already and can be a great source of inspiration in the creation stage.

They have some cool graphics included in the template which can be used for a variety of purposes and topics so the possibilities are never limited. Easel.ly also conveniently suggests where on the Inforgraphic template to place each feature for maximum visual appeal.

It is also worth noting that Easel.ly is a great site for not only creating your own Infographic download but also for re-using other ready-made Infographics- as long as the credit is given where it is due! If you are behind in an assignment and do not have time to make an Infograhic from scratch then Easel.ly may just be able to help you out.

Visualize.me

Visualize.me allows the user to break away from the generic resume and instead express their professional accomplishments and experience through the visual presentation of an online Infographic.

The themes and the layouts of the Infographic template on Vizualize.me will make your online resume stand out from the rest with eye-catching visuals that outline your professional qualifications and experiences.

It’s easy to follow layout and amusing data presentations will impress the future employers as they lay their eyes on your creative resume made with Vizualize.me.

Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.