Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.

Characteristics That Make Infographics Go From Good To Great

As competition between businesses increases in the online sphere, more businesses now look to implement advanced tools and technology to consolidate their presence. Though the audience for Web has grown exponentially during past few years, the fact remains that, people do not read each and every word that is published on the website. Rather, they will just skim through the content to look for bits of information that excites them. To fix this, web design experts in the web development industry have come up with infographics which helps them in transforming dull or unexciting content into ‘digestible’ and attractive visuals.

Apart from the content, these infographics also vary to a great extent in terms of design. However, some characteristics remain common to each of the infographics creates.

Value

Web design services lay a great deal of importance on the value of info-graphics. Like any other content on the web, even info-graphics should be necessarily delivering value. For this, the web designer will highlight certain subject matter for capturing the reader’s attention and also inspiring art direction. Paycor has done a commendable job with its infographic created for Payroll and Tax Deductions. In this, they answer a dynamic question (What is taken out from your paycheck?) in an easy-to-read and intuitive design.

Data Accuracy

Data accuracy has to be an integral characteristic for the infographic created by your web designer or web developer. As per a report released by one infographic from The Atlantic, nearly 95 percent of all info-graphics are stuffed with misleading or incorrect information. To create effective info-graphics, the focus should be on cross-checking all the facts that the website design firm wants to incorporate in the infographic. For instance, you may observe that one research has reported that nearly 80 percent of buyers are interested in your product. On the other hand, five other research studies claim that only 50 percent of consumers are interested. By being little more careful on the front end, your business can win reader’s confidence for the long term.

Clear Visual Path

As mentioned above, the sole reason why an infographic is created is to convert a complicated or a dull topic in an attractive and clear format that excites the reader. One common mistake committed by many web designers is that they do not give enough importance to user flow. To put it in simple words, it is essential that the developer guides the reader while digesting the data in an effortless and seamless manner.

Readability

More often than not, a website that is featuring an infographic will, at a bare minium, incorporate at least one teaser image (thumbnail) for alluring the reader to view the data in full. For instance, the reader can either externally open the link or choose to locally enlarge it and view.

Shareable & Accessible

The infographic’s share-ability and accessibility can be enhanced by offering readers an HTML-enbed code as well as seamless connectivity to key social networking platforms and a lot more. Infographics need to be embedded correctly in the website, in a way that does not obstruct clear navigation of the website.

How to Create a Powerful Infographic When You Do Not Have a Designer

Infographics are a powerful way to visually communicate information, to share knowledge and convey a story. Infographics can easily communicate complex information in a clear and concise manner at a single glance. Infographics are typically put together by a designer who takes the elements that need to be communicated and then builds a graphic description of that information that instantly communicates the story behind the numbers in a creative and interesting visual manner. If you do not have the budget, desire, or time to involve a graphic designer in this creative visual storytelling process, there are seven important steps that can make anyone an infographics expert.

1. Collect accurate information

The first step required to prepare an infographic is to gather high quality source information from reliable sources. An infographic is only as good as its supporting information. Once this information has been obtained and verified, the infographic can be designed to effectively tell the story.

As part of the information gathering, one must know the subject matter area, target audience, communication objective, and message that one intends to deliver.

2. Select best tool for infographic construction

Finding the right tool for the job can sometimes be tricky. Developing sophisticated and effective infographics can require toolsthat may span many different products. Fortunately, the right software tool can provide you with everything you need to create polished diagrams that beautifully and accurately represent your story, no matter how complex it may be.

3. Structure infographic story

Research the collected information, and determine the key points of your message. Clearly label key points and organize information flow by defining the sequence of visual events in your storyline that form a single story arc.

A visual story should have three visually separated parts: beginning, middle, and end. The beginning attracts attention of one’s target audience and introduces the story. The middle holds the attention of audience and explains your story topic in detail. The ending contains conclusions and completes your visual story for the audience.

Use visuals to maximize the impact of your message and reduce the time it takes to explain your ideas and concepts. These visuals may include both information visualization and decorative graphic design elements such as charts, graphs, diagrams, schemes, maps, plans, clipart, pictograms, drawings, and photos.

Use a minimal amount of text to enhance the impact and transform your visuals into a solid self-contained infographic story.

4. Select relevant visuals to convey message

Determine how to arrange contents visually
To determine how to visually organize contents of your infographic story, you need to decide how the key point must be organized. For example: in a list, a grid, timeline, or calendar, on a geographic map or city plan, into a process diagram or flowchart, statistical analysis, as a hierarchy, a network, or as a cloud.

Optimize your infographics for output devices
Explore what output devices will be used by target audience to see your infographics. It may severely limit the size of your infographics and visuals used, especially in case of smartphones and tablets. For mobile devices, use space-saving graphic design elements.

On other hand, if you plan display your infographics onto a large displays or large printout, it is best to use vector graphics for high quality image scaling.

You have to take this into account when you select and layout the visuals.

Select graphic design elements
You should select graphic design elements for visualization that correspond with collected information for your story.

Each visualized piece of information should explain a single, easy to understand idea. Each graphic design element should communicate one message clearly.

Avoid repetitive visuals. Use different visuals and color labeling for different key points.

Use creative design elements to maximize the impact of your infographics. But remember, each of your visuals must be clear and should enhance your message.

To quickly and easily select clear and creative visuals for your infographics, use libraries of pre-designed vector graphic design elements.

5. Explain complex ideas simply

Main messages of key points and the overall narrative of the whole story must be clear in seconds for target audience.

Represent information graphically
Use:
images of story subjects as markers of visuals and text blocks.
images of well-known people, objects and things for quick recognition.
common graphical symbols and pictograms instead of words in data labels and legends.
pictoral charts instead of bar or line charts to better demonstrate quantitative data.
background image that indicate basic subject matter of your story.
short talking points in headlines and captions.
short talking points in the page title, headlines for key points, text blocks, and captions for visuals to quickly explain main messages of your visual story.
Be selective in the type you use
Use up to three fonts in your infographics to make your infographics easy to view and read.

Minimize scrolling
To keep your story easy to digest, try to limit document length and the number of content elements.

Be sure that each content element conveys one simple idea that is easy to understand at a glance.

Choose only the most essential content elements to explain the main message of your story.

If your document is still too long, try to use space-saving graphic elements and arrangement.

6. Show concrete information

If you present time-oriented data in your infographics, give the audience an impression of the newest information with the most modern design.

Label date and time
Clearly show the dates and times in your infographic document and make sure each content element presents actual data.

Refresh infographics as source information changes
To keep your infographic current, design it so that it is easy to refresh. so you can quickly change content elements when time-sensitive source information changes. The easiest way to quickly refresh data is by using auto-refreshing graphic elements.For example: auto-refreshing charts, graphic indicators for visual dashboards, or meteorological graphic indicators from weather informers.

Modern and event-driven design
For infographics that show dynamic time-sensitive information, use modern design in conjunction with events-related symbols and images to present a fresh and stylish ambiance.

7. Provide sharing

You create your infographics to present to target audience. To access your audience, you can use web and paper publishing, references on social networks, displays at public events and meetings, e-mail distribution, etc.

For example:

Publish your infographics on your website or blog. Add sharing features on your web page.
Publish your infographics to subject-specific e-magazines, websites, blogs and social networking groups where your target audience is concentrated.
Create account and subject-specific board on Pinterest.com, and submit your infographics.
Show your infographics on display boards at public events that the target audience is likely to visit.
Show your infographics at subject- specific meetings as a printed poster on a stand or as a presentation using a projector.
Proliferate your infographics using e-mail.
Announce your infographics via Twitter, Facebook, LinkedIn, Google+, etc.
To easily share your infographics, create them using vector graphics software tools that allow you to save in file formats and have the capability to share through different distribution channels – web sites, blogs, social networks, email, printing in different sizes, presentations using a projector, showing on board displays.

On the web pages of your website or blog,where the infographics are published, add sharing features like, “Tweet”, “Pin it”, “Share”, or “Send via email” buttons to allow readers to announce and share your infographics on Twitter, Pinterest, and Facebook, or via email.

Follow these 7 simple steps above to create actual, impressive, and convincing infographics that visually tell your complex story quickly and simply.