Learn Why Your Business Should Utilize Infographics

Infographics have become and remained so popular that there are critics who have said that this medium would fizzle out. But while Google did take action against unsavvy SEO providers that abused infographics to help build links, quality infographics that deliver on what they promise continue to be extremely popular on social media.

If you’re thinking utilizing infographics to market your own business, it’s worth taking a deeper look at both the benefits and potential downsides of this form of marketing, as well as what it takes to create great infographics:

The Pros and Cons of Creating Infographics

The biggest benefit of infographics is that they can take statistics that might be considered boring and deliver them in a package that makes them interesting. Another major benefit is because most social media users like infographics, the likelihood of this content being shared many times is significantly higher than a standard blog post that only contains text.

The main downside to creating an infographic is it’s nearly impossible to predict whether one will go viral or just be a moderate success. The reason that may be considered a downside is it generally takes the same amount of time to create a moderately successful infographic as it does to create one that ends up being a smash hit. The best way to combat this issue is to commit to consistently publishing 1 or 2 infographics every single month.

The Process of Creating an Infographic

There are a few different ways that infographics can be created. Regardless of how the design is handled, the process usually begins with an idea and then a lot of research. Once all the necessary information has been gathered, the design process can begin. If the person creating an infographic isn’t a designer, they’re likely to use a tool like Venngage or Piktochart. And if a designer is doing the work, they’ll use a program like Photoshop to create the image from scratch.

While tools like Piktochart are empowering for individuals who don’t have design skills, there are definite limitations to this type of infographic. It’s also worth noting that it can still take a long time to create an infographic. So if you’re interested in getting the best result and don’t currently have a designer on staff, it’s going to be best to hire a professional to help you.

This is the syndicated copy of an original article posted at WebStrategyPlus.

5 Web Design Infographics Worth Paying Attention To

Are you interested in having your corporate website redesigned in 2014? Is this something you are beginning to plan for right now? If you answered yes to these questions, you know the importance of finding the right company for the job. Along with this, you should have some basic ideas of what you are looking to accomplish. When it comes to website design, if you can dream it up it can likely be done. That being said, you have to make important decisions based on your industry, target market, design preferences, and of course, budget. If you are having a difficult time deciding how to move forward, here are five web design infographics that can point you in the right direction:

1. Color Theory. Are you worried about which colors you should be using on your new website? This infographic can go a long way in helping you make the right decision. After all, color is very important in attracting new visitors and making them to spend some time on your website.

2. How do colors affect purchases? The colors you choose for your website could go a long way in affecting whether or not visitors make a purchase. This infographic can help you see which colors you should and should not be using. Have you ever thought about those websites that you go back to in order to purchase something because you feel cozy and comfortable?

3. Do you need a new logo? When redesigning your website, you may realize that you need a new logo as well. If this is the case, now is the time for doing so. There is no point in redesigning your website now, just to find that you need to do the same with your logo shortly thereafter. You might as well kill two birds with one stone.

4. How to choose a typeface. Choosing a typeface is something many people overlook, but is a very important detail when it comes to redesigning your website. There are hundreds of options, so make sure you consider each one.

5. Web design trends for 2013. Although the year has almost come to an end, some of these trends are sure to spill over into the new year. Which ones are you comfortable implementing in your website design? Before you get started with the redesign of your company’s website, check out these five web design infographics.

Visually Engage Your Prospects With Content Rich Infographics

This is nothing new. You’ve heard it before. A picture is worth a thousand words. When you think about, humans have been communicating with pictures for thousands of years in the form of pictograms on cave walls to Egyptian hieroglyphics to temple carvings. As marketers, we should be using visual information in our business on a regular basis.

People remember pictures better than words, especially over long periods of time. This phenomenon is referred to as the Picture Superiority Effect. Based on research into the Picture Superiority Effect, when we read text along, we are likely to remember only 10% of the information 3 days later. However, if the same information is presented to us as text together with relevant images, we are likely to remember 65% of that information 3 days later.

According to developmental molecular biologist John Medina, visual information is a more effective form of communication for humans. In his book, Brain Rules, he states “Vision is by far our most dominant sense, taking up half of our brain’s resources.” Armed with those facts and figures, as a business owner or marketing executive, you have an opportunity to get out in front of prospects and ahead of your competition by creating engaging visuals to use within your business.

Derived from the phrase information graphics, Infographic was a term used in the production of graphics for newspapers and magazines. Today, infographic has evolved to mean something entirely different. They are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Understanding the importance of infographics as a business tool, I have started to use more of them in my social media posts. A Facebook post with a graphic or video is more likely to be shared that a text post. Create your own or share others that are relevant to your business or target audience.

The good news is that you don’t need to be a graphic designer to create your own static ‘banner’ infographics. I call these static banner infographics to differentiate between the smaller size graphics seen on Facebook and the ‘tall’ longer poster size infographics.

Here are a few ideas to help you develop your own static infographics.

1. Start by deciding what information you wish to convey. Go through your existing company brochures, white papers, articles or blogs. Pull one or two sentences, quotes or comments that are engaging and/or informative. I like to look for things that can also have a visual play on words.

2. Research for relevant royalty free images on stock photography sites such as 123RF.com, istockphotography.com, dreamstime.com or Gettyimages.com. If you plans are to use your infographics on the web only, then you only need to purchase images that are 72dpi.

3. Overlay the text over the image and save as a jpg.

4. For those who are creatively challenged or simply time-strapped like me, outsource your infographics to a freelancer at Fiverr.com, Elance.com or oDesk.com [Recently the latter two companies have merged as one company, but they still operate independently]. You can easily have a series of static infographics produced within a weeks’ time.

5. If you are really adventurous and want to try this on your own, check out Piktochart to get a head start with inforgraphic designs.

Adding infographics as a part of your marketing strategy is easy to execute. Make them interesting, fun, relevant and engaging. Notice which type and style of images are getting the most attention and then do more of them.