The Invasion of Infographics

Infographics is the next best ingenious means of communicating visual ideas since the primitive drawings on cave walls. For those who have the faintest idea about the term “infographics”, it is more likely that you’ve seen one of them without knowing what it is. And the simplest way to explain them is by using those visual outputs as examples of communicating a concept through one continuous picture.

The use of infographics as a form of visual communication hit the news industry during the late 1990’s. Bigwigs in the sector became greatly concerned about the shorter attention spans of their audiences that they began to think of a better way to keep them glued. This need paved the way for the development of infographics with more benefits than one can imagine.

A Picture Spells a Thousand Words

Infographics did not happen overnight. They are a new trend that slowly developed and crept into the mainstream of social media communication. Today, they have practically invaded every nook and cranny of the web. Anyone who thrives on the Internet has probably seen an infographics. They are literally swarming in the leading social network platforms such as Facebook, Pinterest, and Twitter. There are even sites earning their huge profit by publishing and sharing these picture capsules. Marketing moguls design their campaigns around infographics. Without wanting to lag behind, the news organizations have found the best use for them both in print and online.

What do infographics do? There are many benefits that infographics provide. Compared to the all-text content, infographics are a much easier way to convey a complicated or technical subject by providing the visitor with easy to follow visual story. With text, people easily get tired looking, reading, and interpreting the content making them to disengage after a few seconds. This is just the opposite of what infographics can do.

When designed and cleverly inserted around the text content, visitors are provided with a quick, easy to the eye depiction of what the text or numbers tell. Interpreting the message in colors, shapes, and images engage the viewers with more of an experience approach where they can comprehend the information contained on the page.

Get Your Act Together in Picture-Perfect Pages

If you think there is a need for a professional artist to handle the design for you, think again. Making your own infographics can be accomplished through other frugal options. As a frequent web visitor, you have most likely landed on many online sites where infographics flourish. You can borrow some ideas to merge with yours to create your own little beauty. You can’t be wrong with some clip arts and knowledge on photo editing software like Adobe Photoshop or PhotoScape.

The key is in being focused on the story you are telling. It is wise to start with an outline. With a solid concept in your mind, it can’t be that difficult for the text to flow. Together with stats and other figures, you can begin to cut and paste your graphics.

Launch Your Story

Once you have the feel of your new romance with infographics, you will surely want an audience to share it with. Again, the social media network sites come to your aid when you post them as blog entry on Facebook, Twitter, or StumbleUpon. You can also upload your creation on a Pinterest board. Before you know it, you have a build-up of followers for an infographic output that is now creating waves online.

5 Crucial Tactics for Infographic Design

Information is power. But for information to be engaging and easy to digest, it is with infographic design you can visualize your data. Infographic design that is done with conceptual soundness, accuracy and easy comprehension, comes out with the visual feel that has the right color coding, graphics, and reference icons; and with the content that is delivered with the right frames, statistics and references; and, of course, one that has all the knowledge with the facts and deductions to it. 5 crucial tactics to a good infographic design:

· Because infographics are usually complex, you can use flow charts that will simplify the process and connect everything precisely for you. You put together a skeleton of words and arrows, and you group relevant data together and that way you visualize the flow of information using flow charts.

· Also, the color scheme of your infographic design is very important in conveying a wide array of messages while keeping the reader confined inside the infographics. You do not want to confuse your readers with huge and complex infographics, so you should have the right colors to tie down their thoughts usually and not have their perceptions scattered all over the place.

· Further, the kinds of graphics in an infographic should have the right theme and reference attributes. Your theme graphic in a visually engaging infographic is the defining visual of the design that will tell your reader at a glance what knowledge you wish to share. Then your reference graphics, though not mandatory, is the design that can bring out your infographics free of clutter especially when you have that much content to be presented. Reference graphics are usually icons used as visual pointers and sometimes words aren’t even necessary if powerful icons are used, that way your infographics can be as word-free as possible which makes your presentation the better.

· Again, it goes without saying that your infographics cannot be better visualized without thorough research and data to have the established facts to back them up. However, your research has to be condensed and you can only use data that is most relevant. Besides you should have your demographics in mind, i.e. who is going to be using your infographics. So depending on the demographics your infographics should reflect the colors, icons, knowledge and complexity that will convey the right message to whomever the demographics.

· The power of knowledge matters and the imparting of that knowledge must be powerful too. So, the play with the right colors and imagery is vital that should relate appropriately to whether your message is about child labor statistics, for instance, a message with infographic design you cannot present in a subtle yet cheery shade of daffodil because sunny yellows are associated with joy and happiness, something that child labor is not.

If you are therefore looking for information to help with your content marketing needs, whether you are mid- to senior-level marketing professionals either at large corporate businesses or working in medium-sized businesses, or you are internal communication professionals, or business owners of some sort, know that you can have your infographics to be as simple and as complicated as you want them to be.

The Do’s and Don’ts of Creating a Compelling Infographic

While relevant and regularly updated online content like blogs, articles, and press releases continue to be crucial components in optimizing your website, there are other highly effective forms of communication that draws in consumer attention to your business.

One of these forms is the infographic, which appeals to the ever-growing crowd of online browsers who connect to more visual methods of learning.

Short for “information graphic,” an infographic is defined as the visual representation of information. Visualization is a powerful tool-the millions spent on creating movie posters to market films is proof of that. But infographics are more than just posters with graphs on it. A well-crafted infographic should be able to convey a complex concept in an easily understood, visually appealing way.

Decidedly, there is a trick to designing a successful infographic, which is why it has become a career option. There are endless lists of what makes an infographic successful vs. just a poster with graphs, but here are a handful of do’s and don’ts that will help you with the basics of designing your own infographic.

DO tell a story. Like a good story, infographics should have clear beginning, middle, and end. Introduce the thesis, problem, or purpose of the infographic at the top, or beginning. Support your thesis with data-this is where well-designed charts and graphs come in. Then, end the infographic with a final conclusion.

DO communicate complex data simply and attractively. If a consumer is just as confused by your infographic as they would be by the list of data it is supposed to represent, then a visual isn’t doing its job. Think about your audience and develop a simple, yet creative way to convey the same information so that the consumer can digest it easier.

DO make social media sharing easy. Social media sites like LinkedIn, Twitter, and Facebook are valuable gateways into the next level of marketing. Designing infographics that can be easily shared through these sites is one of the best ways you can improve the online visibility of your company. So keep them simple and make them attractive-that is the best way to encourage sharing.

DO NOT tell when you can show instead. Writers are taught never to describe through exposition when you can illustrate through character dialogue. Similarly, in an infographic you should never tell when it can be displayed visually instead. That’s the purpose of an infographic after all, is it not?

DO NOT rely on typography too much. A common crutch designers rely on to make information stand out is using alternative typography. While different fonts can be great for highlighting certain data, overusing it can detract from the cohesiveness of the design.

DO NOT use every color you can think of. Rather than make your infographic look like a rainbow exploded on it, use color palettes that complement the message of the visual.

The best rule to follow when developing an infographic is to keep it simple. Successful visual designs take detailed and complicated data and present it in a form that is easily understood by consumers.

Furthermore, answer the questions of purpose, goal, and relevance before you develop an infographic for your website or client.

While there is plenty more that goes into developing a successful infographic, keeping these concepts in mind is a good start.