Infographics – Introduction And Importance

Search Engine Optimization is still a powerful tool for getting great traffic to your site. But now a days you can’t rely only on quality content, you also need a powerful visual to grab visitors interest. As internet emerges out as a great tool for conveying information to millions of people worldwide, it has become a challenge on how you can effectively communicate with the visitors of your content (website), how can you make your content unique and more attractive?

This is where infographics comes into the picture. Infographics or information graphics are visual representation of information, data or knowledge. It is a mixture of design, text and research analysis. It is an important tool in understanding the complex information more precisely.

As the saying goes, “A picture is worth a thousand words”. This is especially true when someone has to quickly read and understand. Consider the example of a person driving on the road can be benefitted more from pictorial signs as opposed to signs with a lot of text.

To create a successful infographics on any topic, your main aim should be simplicity i.e. to spread your point across in a quick and easy to understand way. You should be creative, produce rich graphics and also make use of metaphors. Moreover, one must use real life situations for comparison like: there are more stars in the universe than the amount of sand on earth!

Lets have a look at some reasons that makes infographics more important:-

1) Infographics is simple:- This technique is very simple and time effective as we just need to figure out the basic points of any article that needs to be highlighted and replace them with some graphics and designs.

2) Infographics is a key technique to grab the attention:- It’s common to all of us that we like graphics much more than the long written text. So, infographics will be definitely helpful in order to grab the attention of the visitors of your website.

3) Increase in site traffic:- Site traffic is one of the most important factor for any website. By using this technique, the chance of sharing and getting likes on social media platforms increases and it will result in increasing back links which in turn increases the site traffic.

The only barrier for infographics is to develop topics and ideas in a simplified, attractive and dynamic way. Infographics must be created without causing misinterpretations, so choice of colour or shape must be appropriate for particular fact. There are various tools and platforms emerging that can help you creating them easier. So, start working on infographics as soon as possible and attract visitors to your website.

Infographics – Promoting Crisp, Clear, and Innovative Communication

The online universe has been witnessing an upward scaling change of trends right from its inception and the demand for good interactive designs has always continued to shoot up. The online marketing business has grown exponentially in the last few years. The World Wide Web is definitely an avid designer’s playground. The introduction of infographics has welcomed a refreshing change to online brand marketing.

What are infographics? They are a visual representations of informative data and are also known as ‘data viz’ as the cool kids call it nowadays. They display sets of informative data in an interactive and imaginative way supplemented with colorful graphics which can be seen and grasped immediately rather than paragraphs of data to be read; which usually sounds boring.

Today, digital designing has become a lot more appealing and is a compilation of a variety of data into one cohesive piece. They have revamped the digital landscape for a good reason. This medium of communication has proved as one of the most effective and engaging mediums across the web. It is a combination of interactive creativity and data usefulness depicted in a pleasing format in order to grab the reader’s attention and increase brand recall.

So, what are the factors that make infographics an effective marketing tool?

They are quick, convenient and to the point sources of information. Their ability to showcase most relevant information to the reader within few seconds makes them most sought after. Moreover, their interesting and eye-pleasing format allows understanding tedious numerical data with ease. A well designed and informative graphic can be a tale of interesting stories with supported facts.

These creative pieces of data help people in a great way as they act as problem solving tools in case of complicated topics. They may also act as a step by step instruction guide for making readers understand something that may be hard to grasp if other mediums of communication are used. They create richer and engaging messages which can attract a lot of attention. It’s a show-rather-than-tell concept which successfully connects the readers and conveys the message with great ease. They can also convey the benefits and methods of using a specific product or a service with supported illustrations that will help the reader in understanding the process easily. The use of colors in an infographics design and its layout can also grab prospective customers’ attention. It’s a designer’s view, the brighter, the better!

Infographic Design For Search Engine Optimization

Search engine optimization has become necessary for websites nowadays to exist in the front pages of search engines. You can use infographic design to optimize your website and benefit SEO. By using such infographic design in websites, you will be able to combine information in a single page and without including additional pages in your site, thus reducing the load of your website. This helps in mobile device optimization as well as for general optimization. These designs depict useful information in a precise but to the point manner, which makes it user friendly. User-friendly websites are already noted positively for higher ranking on the front pages of search engines.

Infographic design in SEO
You can combine in a huge quality of information through these designs, thus reducing the load of your website as well as the need for extra pages. This will help you positively help in optimization, especially for devices of smaller dimensions, which take more time to load up websites. Thus, spiders for using such designs might note you positively. Hence, such designs are beneficial for use in the SEO context, as they can even be displayed in form of images. These designs can include much information in to the point formats, without loading up your pages with much more keywords.

SEO uses for inforgraphic design
The use of infographic design is good for SEO; in case, you are trying to optimize your websites for smaller devices then these types of designs will be good. However, if you want to optimize it in a general way, then you can use such graphics as well. When you try to put in keywords in your webpages, then sometimes, you might tend to over flood it with keywords, which will result in keyword spamming. Therefore, you should try to keep your keywords usage precise without excluding much important information.

An infographic design will help you to create web page in a user-friendly manner. You will not have to exclude much information, but still include it in a good way without over optimization with keywords. All these features of infograph help you to optimize your webpage for both PC and other devices of smaller dimensions. In this way, this might help you in attaining beneficial SEO for your site. This sort of design is user-friendly, and visitor-appealing designs are good for spiders to notify the site positively. Therefore, you can design your website with these graphics for optimization.