Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.

It’s no surprise that ‘Seeing is Believing’. Human beings are visual creatures and that’s exactly how we perceive information better. Infographics make it easier for content marketers to get their message across and it creates a lasting impression.

What Is an Infographic and How Useful Is It?

Infographics are very popular today and are widely used as a marketing tool. Businesses are utilizing this as a way to effectively communicate their complex message in visual and easy to understand manner.

Statistics show that in only two years’ time from 2011-2013, the volume of infographic search via Google have gone up by more than 800 percent.

What is an Infographic?

An infographic refers to a combination of information and graphics featuring charts, diagrams, photos and stylized text. It is an effective way of creating a story in a more interesting and eye-appealing manner.

It has been said that moderns humans are more visual in that they prefer to view images rather than read long text. Experts confirm that people are often attracted to photos first before they read through the text on a site they visit. It is because the visuals are processed by the brain 60,000 times faster than text.

Businesses and publishers using infographics are reaping the benefits today. Primarily, they are able to grow their web traffic at an average of 12 percent compared to those who don’t use the infographic.

Tips in Making an Infographic

Making an infographic requires creativity and planning. It’s more than just putting text on an image.

Firstly, you need to come up with an objective and pick a topic. Determine what you want to achieve with your infographic and focus on that. Your goals will help you create a story that will engage your followers.

Next, gather as much data as you can on the topic you have chosen. Numbers and text will be most useful.

From there, you can proceed with sketching your idea to determine how you’d like your information to flow. Choose colors that are pleasing to the eyes but avoid the very bright ones and those that will beautifully blend together.

In creating an infographic, you have two options – hire a graphic designer or do it yourself. The first option is for busy business people who don’t have the time to plan and build their own infographic. With a professional to work with, you can just provide all the data you want included and wait for the initial drafts from the graphic designer.

If you’re the creative and hands-on type of person, however, you can opt for the do-it-yourself route. Even with little or no background on graphic design, you can still create the infographic that you want using some free tools including the drag and drop types available online. Most apps allow users to create their infographic for free but requires a small fee for downloading the finished product.

Once you’re done building your infographic, do share it on your social networking sites and if possible, create a smaller image if you want to display a specific section for easy viewing.

Why Should I Use An Infographic To Sell My House?

Generally speaking, an infographic refers to the visual representation of a data set. In its usual form, we can see many of them containing facts based on figures or statistics. Yet, some of them can also convey a story or message based on graphic data. In the world of real estate, such information graphics are becoming popular tools to sell homes. And if you are thinking of selling your house, here are the top reasons why you should also use some infographics.

It allows you to turn facts about your house into entertaining form.

With the use of available facts about your house, you can combine this vital information with your creative designs to persuade home hunters to see your house and eventually buy it. The colors, pictures, and other visual elements will help turn your texts and numbers more appealing and eye-catching. Infographics can help your advertisement escape a boring state.

It can help you show pertinent and unique information.

By using infographics, you can present unique information about your house which in turn can prove to be valuable sets of data. For instance, you can tell how many typhoons and earthquakes the house had hurdled without incurring significant damages. Try to merge the information with the graphics in a way that they will not only showcase creativity and artistry. Impress your target market with the kind of information you are presenting.

It is attention-grabbing.

With all the colors, pictures, and information used on your infographic – do you know that it can become attention-grabbing. Imagine yourself being the recipient of your own house for sale graphic advertisement. Wouldn’t you stare at the computer screen when you receive it in your inbox or perhaps when you see it in your social media account? Wouldn’t you take some time to look or scan what is it about when it’s on a flyer or on a piece of bond paper? Taking advantage of more retention through the use of combined textual and visual information, you are actually using the infographic for your target buyers to know even just a single fact about the house you are selling.

It is easier to understand and remember.

Compared with other forms of advertisement, infographics are much easier to understand. The conciseness of the information presented makes them easier to remember too. Take the instance of this article. While some of you will read this in its full context, some information presented herewith can be easily forgotten. But when the context of this article is presented in an information graphic, more points will be retained on your mind.

Now, are you still thinking of selling your house. Take the advantages that come with the use of infographics. If by any chance you want to seek professional help, your local real estate agent cannot only help you design a wonderful information graphic advertisement. He or she can also help you identify which facts to present to effectively persuade home buyers to make their offer.