Four Ways to Make Your Infographic Amazing

These days infographics are everywhere. And if you’re not using them you’re missing out on the publicity they generate through social media traffic, news and blogging sites. The world is hungry for visually interesting content that teaches something new and important. Make sure you’re the one filling the gap!

Here are four ways to make sure the infographic you’re creating is amazing.

1. Get your facts right

A really great infographic is simple to understand but has depth behind it. And by depth I mean some research, some statistics, some facts that have been carefully checked and can be proven if requested. Sure, infographics are there to simplify complicated data and subjects, and rightly so. But there should still be a decent amount of research and data behind those simplified findings. Otherwise, it may come across as a bit phony and that’s the last thing you want your reader to think.

If you’re going to make your infographic really pop, you absolutely must get some raw data in there. 3 out of 4 people… 1 in 7 cats… There were 2.9 million disasters… $19.9 trillion of tax payers money… you get the idea. If you don’t get these facts in it’s going to be a bit of an uphill struggle creating original, stand out graphics to go with the copy. And at the end of the day – it is about the graphics! Without the graphics it’s not and infographic. And without the information, frankly you might as well just copy and paste some clip art from Microsoft office.

2. Get a headline that really makes you want to read more

When thinking about the copy behind your infographic think about a really eye-catching headline, something newsworthy, something that will hit your reader between the eyes. If you’re putting this infographic on Twitter or similar social media sites, you’ve got just a couple of seconds to grab their attention. Anything longer and sorry, your reader is already onto the next tweet or update. Don’t waste a word!

3. One message at a time please

Message? What exactly is your message? Make sure you’re only trying to get one main point across with each infographic, otherwise it will just end up a jumble of facts and figures. Have one main point, then hit that point home with two, three or four really great facts.

4. Blah blah blah overly long copy is boring

Do make sure your copy is cut down to the bare bones. Normally your sentences will begin a little word heavy which is nothing to be worried about. Just cut and delete anything that is not absolutely essential to the message.

So here’s a summary of my four tips for getting the best out of your infographic:

  • Get your facts straight. If you’re seriously trying to make a splash in the news, don’t get caught red-faced with your facts wrong. It could end up doing more damage than good.
  • Don’t forget the headline. If you’re going to re-write anything, let it be the headline. Seriously, folks, if the headline doesn’t ‘pop’ then neither will the infographic
  • Stick to one idea. If you’ve got more than one message you want to get across, it would be better to create a separate infographic for each one.
  • Cut down the word count. Please, please, please sacrifice your long copy. I promise you, when it comes to social media, peoples attention spans are shorter than a midget doing a limbo dance.

Finally, after all that preparation, if you’re looking for a graphic designer to do your infographics then you’ll want to find someone experienced who knows what they’re talking about.

Use Infographics and Grab Eyeballs for Your Content

You have written a great content for your website or your blog, added famous quotes to make it more appealing to your readers, followed all the dos and don’ts of writing an effective content, yet you are stuck with a diminishing traffic without getting noticed the way you desire. Ever wondered what else you could do to add sheen to your content? How could you attract viewers and embark on a long term journey with them? What digital marketing strategy should you adopt to grab eyeballs?

Well today everywhere on web, from social media to general websites, it’s the “pictures saying a thousand words” that are creating waves and writing the success story. Have a great eye pleasing visual to support your content? You have arrived! Congratulations! If not then get one, right now!

Human brain can restore 90% of information that is visual!

Reason enough why more and more people are using Instagram, Pinterest, Facebook and other social media platforms to share images and grab attention proving the worth of visuals in today’s world of digital communication.

When you have numbers to showcase your growth story, then just a jazzy visual will not be enough to portray the facts and figures. What you need here is an infographic.

What is an infographic?

– A graphic or visual representation of information or data in an interesting manner that can boost your content.

What makes a great and effective infographic is one that is clean, clear and easy to follow. The trick is not to cram too much information into them making it confusing for the readers to comprehend and instead of engaging them, you actually drive them away!

Why should you use infographics?

  • Ability to get shared on digital platforms
    Infographics if interesting and useful get shared multiple times on internet thus making them popular.
  • Complex data made easy through visual display
    Confusing data or features of a product that otherwise is difficult to understand can be easily demonstrated through rich infographics.
  • Comparison
    Sometimes to compare a product or a service with a competitor, it is easier to use an infographic that can clearly depict the differences. It can help the reader to decide better.
  • Generating backlinks
    Infographics are highly shared on social media platforms and web. This in turn generates useful backlinks.
  • Increased brand awareness
    Infographics can engage the viewers with interesting and useful information. They can be easily downloaded to all kinds of devices and then re-used by sharing. The brand popularity is enhanced and the information has a wider reach.
  • Increased traffic to your website
    Since infographics are widely shared, they drive traffic to your website by direct links or through a call to action.

Having said why infographics are important, the challenge is how to design a great one despite having all the data and information?

Well you could hire an experienced designer to create an eye-catching infographic for you.

DIY – There are a few free online services that allow you to create your own infographics – no design experience needed! Customizable templates are provided and voila! Your infographic is ready following a few easy steps!

Why B2B Companies Are Jumping on Infographics Bandwagon

B2B companies are helping to make infographics the fastest-growing content type on the web. According to a recent survey of the B2B Technology Marketing Community on LinkedIn, more than 50 percent of respondents find infographics to be an effective content marketing tactic. There are plenty of good reasons why:

Infographics tell a story. Prospective customers may be interested in hearing about how your company got started. Maybe you’ve got a compelling “Then and Now” story to tell. Through a combination of graphics, data and text, an infographic can tell your story in a concise and engaging manner. It also helps to build brand awareness and position you as a thought leader in your field.

They can explain a complex process simply. Say you’re a service provider in the B2B world. You have a process that clients sometimes find difficult to grasp-a proprietary service delivery or client onboarding process. Whatever the situation, using an infographic to visually depict the process is much more enticing than bombarding clients with a page full of explanatory text (which they probably won’t read anyway).

They showcase vital statistics. You can risk boring your clients with charts, spreadsheets or PPTs filled with written statistics-or you can design an infographic explaining the same thing in a more attractive, user-friendly manner. The best of these infographics combine a series of statistics to create a clearer, more concise argument or conclusion.

If you’re ready to join the infographics bandwagon, keep these tips in mind:

Provide both text and graphics. Your goal is to describe your product or service using both words and graphics. Together, they make for a more visually compelling and informative story.

Make them “viral-friendly.” Infographics are often enthusiastically shared, linked to and mentioned in blogs. To increase the chances of going viral, include social networking buttons, making it easy for people to share your infographic on Twitter, Facebook, Pinterest, etc. Adding an embed box also enables users to include your infographic in their own blogs or websites.

Let people know about your infographic. Although most infographics are about something else (like your product or service), you can sometimes get buzz going about the infographic itself. Sites like DailyInfographic and Fast Company Infographic of the Day accept submissions. You can also tell the story behind the creation of your infographic on your blog or in an industry press release. (At the same time, of course, you’re including the infographic, thus generating more potential interest.)