Content Marketers: 3 Reasons to Start Using Infographics in Content Marketing Now

As a content marketer you likely already know that infographics are quickly becoming one of the most utilized forms of content marketing, and for good reason, as 90 percent of information that enters the brain is in visual format. As a participant in the Social Media Marketing MOOC Specialization at Northwestern University and a veteran content marketer with an interest in new trends, I have found two articles that point to the importance of infographics when it comes to getting the attention of readers.

In the article “9 Awesome Reasons to Use Infographics in Your Content Marketing,” Jeff Bullas discusses the importance and growing popularity of infographics as a content marketing tool. In his article and the accompanying infographic that he provides, Jeff points out that infographics are much easy for readers to understand and that 40 percent of people will respond better to visual information than plain text. According to his own research Mr. Bullas found that from the beginning of 2010 to the beginning of 2012 searches for infographics increased by over 800 percent.

In the second article titled “7 Reasons to Use Infographics in Your Content Marketing Strategy,” Kevin Tynan discusses the benefits of providing readers with well-designed infographics. Mr. Tynan points out that infographics help reinforce brand position, attract attention better than traditional content, are easy to share on social network sites, and appeal more to visual learners. He also points out that using infographics is a great way to improve Search Engine Optimization.

After reading these two articles and taking into consideration my own knowledge of content marketing I have come up with three recommended actions content marketers should take in order to utilize the many benefits of using infographics:

Create Relevant Infographics – Make sure your infographics are relevant to the topics you are discussing and contain content that people want to know about.

Make It Simple – The reason infographics are so popular is their easy readability so be sure to keep infographics simple and do not overdo it on the amount of content.

Share Your Infographic – Creating it is simply not enough, in order to benefit from your infographic, and so others can benefit from it as well, be sure to share it extensively with followers on all of your social media networks.

Starting today, you should begin utilizing the power of infographics to attract individuals in your high value market and start providing them with easy access to your knowledge of your industry.

Infographic Design – 3 Common Mistakes

Information graphics are widespread in newspapers, presentations and on the Internet. Infographics (a shortened version of the term) are diverse types of visuals that include charts, maps, diagrams, data visualizations and technical, instructional and scientific explanations. What they have in common is that they are visual representations of information, data or knowledge.They are valuable because the world is complex and it’s difficult to quickly understand dense information.

Both professionals and amateurs produce infographics, but many of these visuals aren’t compelling for a variety of reasons. In fact, many amateurish infographics don’t offer anything new. They are no more than a group of words and pictures arranged logically on the screen or page. Here are three common mistakes designers make when creating infographics.

Mistake #1: The Graphic Does Not Provide a New of Thinking

Information graphics should use visual language to provide a new way of understanding concepts, ideas and data. But some infographics don’t enable users to see the information in a new way. Rather, they implement the infographic using a conventional and ordinary approach.

The Fix: Think deeply about the design. Because our brains are wired for pictures, graphics are understood differently than text alone. Take advantage of this by ensuring your infographic provides data or information in a way that enables viewers to perceive new relationships, new analysis and new interpretations.

Mistake #2: The Information is Not Well-organized

A primary aspect of an effective information graphic is its organization, expressed through visual structure. But some infographics seem to be randomly organized, missing the opportunity to present information with clarity.

The Fix: There are a few fixes for poor visual organization. One is to create a visual hierarchy so the eye lands on the most important information first. Another approach is to chunk the information into segments, when possible. According to cognitive research, we can only hold about four or five perceptual units in working memory at one time. When information is organized into small bits, it is easier to process.

Mistake #3: The Graphic Doesn’t Work on Multiple Levels

Information graphics should allow viewers to understand the topic at both a high-level and detailed-level. But many information graphics are flat and don’t provide several views of the content.

The Fix: Identify ways to depict the visual information so viewers can immediately get the overview of what it’s all about. In addition, provide a way for viewers to delve into the topic or data so they can get detailed information as well.

Information graphics are flooding the Internet and as a result, many untrained in this art form are producing them. Take the time to get the basic design skills for creating compelling infographics and avoid the mistakes discussed here.

5 Crucial Tactics for Infographic Design

Information is power. But for information to be engaging and easy to digest, it is with infographic design you can visualize your data. Infographic design that is done with conceptual soundness, accuracy and easy comprehension, comes out with the visual feel that has the right color coding, graphics, and reference icons; and with the content that is delivered with the right frames, statistics and references; and, of course, one that has all the knowledge with the facts and deductions to it. 5 crucial tactics to a good infographic design:

· Because infographics are usually complex, you can use flow charts that will simplify the process and connect everything precisely for you. You put together a skeleton of words and arrows, and you group relevant data together and that way you visualize the flow of information using flow charts.

· Also, the color scheme of your infographic design is very important in conveying a wide array of messages while keeping the reader confined inside the infographics. You do not want to confuse your readers with huge and complex infographics, so you should have the right colors to tie down their thoughts usually and not have their perceptions scattered all over the place.

· Further, the kinds of graphics in an infographic should have the right theme and reference attributes. Your theme graphic in a visually engaging infographic is the defining visual of the design that will tell your reader at a glance what knowledge you wish to share. Then your reference graphics, though not mandatory, is the design that can bring out your infographics free of clutter especially when you have that much content to be presented. Reference graphics are usually icons used as visual pointers and sometimes words aren’t even necessary if powerful icons are used, that way your infographics can be as word-free as possible which makes your presentation the better.

· Again, it goes without saying that your infographics cannot be better visualized without thorough research and data to have the established facts to back them up. However, your research has to be condensed and you can only use data that is most relevant. Besides you should have your demographics in mind, i.e. who is going to be using your infographics. So depending on the demographics your infographics should reflect the colors, icons, knowledge and complexity that will convey the right message to whomever the demographics.

· The power of knowledge matters and the imparting of that knowledge must be powerful too. So, the play with the right colors and imagery is vital that should relate appropriately to whether your message is about child labor statistics, for instance, a message with infographic design you cannot present in a subtle yet cheery shade of daffodil because sunny yellows are associated with joy and happiness, something that child labor is not.

If you are therefore looking for information to help with your content marketing needs, whether you are mid- to senior-level marketing professionals either at large corporate businesses or working in medium-sized businesses, or you are internal communication professionals, or business owners of some sort, know that you can have your infographics to be as simple and as complicated as you want them to be.