The Invasion of Infographics

Infographics is the next best ingenious means of communicating visual ideas since the primitive drawings on cave walls. For those who have the faintest idea about the term “infographics”, it is more likely that you’ve seen one of them without knowing what it is. And the simplest way to explain them is by using those visual outputs as examples of communicating a concept through one continuous picture.

The use of infographics as a form of visual communication hit the news industry during the late 1990’s. Bigwigs in the sector became greatly concerned about the shorter attention spans of their audiences that they began to think of a better way to keep them glued. This need paved the way for the development of infographics with more benefits than one can imagine.

A Picture Spells a Thousand Words

Infographics did not happen overnight. They are a new trend that slowly developed and crept into the mainstream of social media communication. Today, they have practically invaded every nook and cranny of the web. Anyone who thrives on the Internet has probably seen an infographics. They are literally swarming in the leading social network platforms such as Facebook, Pinterest, and Twitter. There are even sites earning their huge profit by publishing and sharing these picture capsules. Marketing moguls design their campaigns around infographics. Without wanting to lag behind, the news organizations have found the best use for them both in print and online.

What do infographics do? There are many benefits that infographics provide. Compared to the all-text content, infographics are a much easier way to convey a complicated or technical subject by providing the visitor with easy to follow visual story. With text, people easily get tired looking, reading, and interpreting the content making them to disengage after a few seconds. This is just the opposite of what infographics can do.

When designed and cleverly inserted around the text content, visitors are provided with a quick, easy to the eye depiction of what the text or numbers tell. Interpreting the message in colors, shapes, and images engage the viewers with more of an experience approach where they can comprehend the information contained on the page.

Get Your Act Together in Picture-Perfect Pages

If you think there is a need for a professional artist to handle the design for you, think again. Making your own infographics can be accomplished through other frugal options. As a frequent web visitor, you have most likely landed on many online sites where infographics flourish. You can borrow some ideas to merge with yours to create your own little beauty. You can’t be wrong with some clip arts and knowledge on photo editing software like Adobe Photoshop or PhotoScape.

The key is in being focused on the story you are telling. It is wise to start with an outline. With a solid concept in your mind, it can’t be that difficult for the text to flow. Together with stats and other figures, you can begin to cut and paste your graphics.

Launch Your Story

Once you have the feel of your new romance with infographics, you will surely want an audience to share it with. Again, the social media network sites come to your aid when you post them as blog entry on Facebook, Twitter, or StumbleUpon. You can also upload your creation on a Pinterest board. Before you know it, you have a build-up of followers for an infographic output that is now creating waves online.

Backlink Tool: How to Build Links With Infographics

Infographics are some of the most powerful SEO tools in the social media world. These graphics are visual representations of information or data. Using infographics has become a new way of sharing information on the Internet. Instead of writing a blog post or an article that includes lots of percentages and stats, you can create an information graphic that ties it all together in a visually appealing image. This way you can express complex messages to readers in a way that enhances their comprehension.

Increasingly more webmasters are using infographics for link building and SEO. Adding images to your posts makes them more interesting and appealing to readers. Search engines love multi-media stuff. Statistics show that infographics are up to 40 times more likely to be viewed and shared on social media sites compared to text. They are easy to add to websites and they boil down the most important elements of complicated stories.

A well designed infographic that offers fresh information and appeals to the interests of your audience will always be successful at building quality backlinks. One of the biggest benefits of using information graphics as part of your link building campaign is that the links you will get tend to be from relevant websites. Some of the most popular types of infographics are data visualizations, viral visualizations, iconic visualizations, and business insights.

Many infographics fail because their design is low quality or their topic is poor. An engaging topic combined with a visually appealing design can make the difference between high quality backlinks and a wasted investment. If you create compelling graphics, a highly authoritative website will use the embeddable HTML code to share your work withy its readers. You should also consider adding your images to popular infographic depositories, so that others can see them.

Studies indicate that over 60 percent of people are visual learners. Internet users are generally looking at information graphics on lunch breaks or whenever they have some free time. Most of them don’t have time to read long articles. If you want to get the most out of this link building technique, create infographics that are attractive, informative, relevant, and easy to share.

Marketing is essential to maximize the exposure of your images. If you are getting information from external sources, let the owner of the dataset know about your intention. He might be interested in any tool created using his data. If you are using independent contractors to create infographics for your site, ask them to feature your design on their websites or in their portfolios. Make sure your infographic has a Facebook like button, a Twitter button, and social network share buttons for Pinterest and Reddit.

Four Ways to Make Your Infographic Amazing

These days infographics are everywhere. And if you’re not using them you’re missing out on the publicity they generate through social media traffic, news and blogging sites. The world is hungry for visually interesting content that teaches something new and important. Make sure you’re the one filling the gap!

Here are four ways to make sure the infographic you’re creating is amazing.

1. Get your facts right

A really great infographic is simple to understand but has depth behind it. And by depth I mean some research, some statistics, some facts that have been carefully checked and can be proven if requested. Sure, infographics are there to simplify complicated data and subjects, and rightly so. But there should still be a decent amount of research and data behind those simplified findings. Otherwise, it may come across as a bit phony and that’s the last thing you want your reader to think.

If you’re going to make your infographic really pop, you absolutely must get some raw data in there. 3 out of 4 people… 1 in 7 cats… There were 2.9 million disasters… $19.9 trillion of tax payers money… you get the idea. If you don’t get these facts in it’s going to be a bit of an uphill struggle creating original, stand out graphics to go with the copy. And at the end of the day – it is about the graphics! Without the graphics it’s not and infographic. And without the information, frankly you might as well just copy and paste some clip art from Microsoft office.

2. Get a headline that really makes you want to read more

When thinking about the copy behind your infographic think about a really eye-catching headline, something newsworthy, something that will hit your reader between the eyes. If you’re putting this infographic on Twitter or similar social media sites, you’ve got just a couple of seconds to grab their attention. Anything longer and sorry, your reader is already onto the next tweet or update. Don’t waste a word!

3. One message at a time please

Message? What exactly is your message? Make sure you’re only trying to get one main point across with each infographic, otherwise it will just end up a jumble of facts and figures. Have one main point, then hit that point home with two, three or four really great facts.

4. Blah blah blah overly long copy is boring

Do make sure your copy is cut down to the bare bones. Normally your sentences will begin a little word heavy which is nothing to be worried about. Just cut and delete anything that is not absolutely essential to the message.

So here’s a summary of my four tips for getting the best out of your infographic:

  • Get your facts straight. If you’re seriously trying to make a splash in the news, don’t get caught red-faced with your facts wrong. It could end up doing more damage than good.
  • Don’t forget the headline. If you’re going to re-write anything, let it be the headline. Seriously, folks, if the headline doesn’t ‘pop’ then neither will the infographic
  • Stick to one idea. If you’ve got more than one message you want to get across, it would be better to create a separate infographic for each one.
  • Cut down the word count. Please, please, please sacrifice your long copy. I promise you, when it comes to social media, peoples attention spans are shorter than a midget doing a limbo dance.

Finally, after all that preparation, if you’re looking for a graphic designer to do your infographics then you’ll want to find someone experienced who knows what they’re talking about.