Content Marketers: 3 Reasons to Start Using Infographics in Content Marketing Now

As a content marketer you likely already know that infographics are quickly becoming one of the most utilized forms of content marketing, and for good reason, as 90 percent of information that enters the brain is in visual format. As a participant in the Social Media Marketing MOOC Specialization at Northwestern University and a veteran content marketer with an interest in new trends, I have found two articles that point to the importance of infographics when it comes to getting the attention of readers.

In the article “9 Awesome Reasons to Use Infographics in Your Content Marketing,” Jeff Bullas discusses the importance and growing popularity of infographics as a content marketing tool. In his article and the accompanying infographic that he provides, Jeff points out that infographics are much easy for readers to understand and that 40 percent of people will respond better to visual information than plain text. According to his own research Mr. Bullas found that from the beginning of 2010 to the beginning of 2012 searches for infographics increased by over 800 percent.

In the second article titled “7 Reasons to Use Infographics in Your Content Marketing Strategy,” Kevin Tynan discusses the benefits of providing readers with well-designed infographics. Mr. Tynan points out that infographics help reinforce brand position, attract attention better than traditional content, are easy to share on social network sites, and appeal more to visual learners. He also points out that using infographics is a great way to improve Search Engine Optimization.

After reading these two articles and taking into consideration my own knowledge of content marketing I have come up with three recommended actions content marketers should take in order to utilize the many benefits of using infographics:

Create Relevant Infographics – Make sure your infographics are relevant to the topics you are discussing and contain content that people want to know about.

Make It Simple – The reason infographics are so popular is their easy readability so be sure to keep infographics simple and do not overdo it on the amount of content.

Share Your Infographic – Creating it is simply not enough, in order to benefit from your infographic, and so others can benefit from it as well, be sure to share it extensively with followers on all of your social media networks.

Starting today, you should begin utilizing the power of infographics to attract individuals in your high value market and start providing them with easy access to your knowledge of your industry.

Infographic Design For Search Engine Optimization

Search engine optimization has become necessary for websites nowadays to exist in the front pages of search engines. You can use infographic design to optimize your website and benefit SEO. By using such infographic design in websites, you will be able to combine information in a single page and without including additional pages in your site, thus reducing the load of your website. This helps in mobile device optimization as well as for general optimization. These designs depict useful information in a precise but to the point manner, which makes it user friendly. User-friendly websites are already noted positively for higher ranking on the front pages of search engines.

Infographic design in SEO
You can combine in a huge quality of information through these designs, thus reducing the load of your website as well as the need for extra pages. This will help you positively help in optimization, especially for devices of smaller dimensions, which take more time to load up websites. Thus, spiders for using such designs might note you positively. Hence, such designs are beneficial for use in the SEO context, as they can even be displayed in form of images. These designs can include much information in to the point formats, without loading up your pages with much more keywords.

SEO uses for inforgraphic design
The use of infographic design is good for SEO; in case, you are trying to optimize your websites for smaller devices then these types of designs will be good. However, if you want to optimize it in a general way, then you can use such graphics as well. When you try to put in keywords in your webpages, then sometimes, you might tend to over flood it with keywords, which will result in keyword spamming. Therefore, you should try to keep your keywords usage precise without excluding much important information.

An infographic design will help you to create web page in a user-friendly manner. You will not have to exclude much information, but still include it in a good way without over optimization with keywords. All these features of infograph help you to optimize your webpage for both PC and other devices of smaller dimensions. In this way, this might help you in attaining beneficial SEO for your site. This sort of design is user-friendly, and visitor-appealing designs are good for spiders to notify the site positively. Therefore, you can design your website with these graphics for optimization.

What Is an Infographic and How Useful Is It?

Infographics are very popular today and are widely used as a marketing tool. Businesses are utilizing this as a way to effectively communicate their complex message in visual and easy to understand manner.

Statistics show that in only two years’ time from 2011-2013, the volume of infographic search via Google have gone up by more than 800 percent.

What is an Infographic?

An infographic refers to a combination of information and graphics featuring charts, diagrams, photos and stylized text. It is an effective way of creating a story in a more interesting and eye-appealing manner.

It has been said that moderns humans are more visual in that they prefer to view images rather than read long text. Experts confirm that people are often attracted to photos first before they read through the text on a site they visit. It is because the visuals are processed by the brain 60,000 times faster than text.

Businesses and publishers using infographics are reaping the benefits today. Primarily, they are able to grow their web traffic at an average of 12 percent compared to those who don’t use the infographic.

Tips in Making an Infographic

Making an infographic requires creativity and planning. It’s more than just putting text on an image.

Firstly, you need to come up with an objective and pick a topic. Determine what you want to achieve with your infographic and focus on that. Your goals will help you create a story that will engage your followers.

Next, gather as much data as you can on the topic you have chosen. Numbers and text will be most useful.

From there, you can proceed with sketching your idea to determine how you’d like your information to flow. Choose colors that are pleasing to the eyes but avoid the very bright ones and those that will beautifully blend together.

In creating an infographic, you have two options – hire a graphic designer or do it yourself. The first option is for busy business people who don’t have the time to plan and build their own infographic. With a professional to work with, you can just provide all the data you want included and wait for the initial drafts from the graphic designer.

If you’re the creative and hands-on type of person, however, you can opt for the do-it-yourself route. Even with little or no background on graphic design, you can still create the infographic that you want using some free tools including the drag and drop types available online. Most apps allow users to create their infographic for free but requires a small fee for downloading the finished product.

Once you’re done building your infographic, do share it on your social networking sites and if possible, create a smaller image if you want to display a specific section for easy viewing.