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What Types Of Creative Graphic Design Does Your Business Need?

Creative graphic design comes in all shapes and sizes. In general, incorporation of creative graphic design in your business can offer the following benefits:

  • Increase website traffic
  • Improve customer understanding of your products and services
  • Introduce new products and services
  • Elaborate on marketing campaigns
  • Achieve brand awareness

You can also enjoy more specific advantages depending on the type of graphic design you request for your business.

Logos

An effective logo is something so easily recognizable that your customer can imagine it in its entirety without trouble. While it does not have to be easily drawn either, it does have to be unique and thus easier to associate with your company only. Logos should be first drafted by your creative graphic designer in large dimensions, but they should still be completely readable and recognizable even when they’re shrunk to a fraction of their original size.

Logos are used for headings for your website, business cards and stationery, and other print materials.

Infographics

The best way to think of infographics is to think of pictures and words telling stories. Words alone are sometimes insufficient for explaining a particular idea and these are then better described with infographics. Infographics are always a mixture of photos and words and – secondly – they typically represent statistics or important facts and figures.

Infographics come in various forms, and they offer different types of benefits.

  • Tables are best used for summarizing or comparing a large amount of data
  • Diagrams make it easier for you to understand a process, but not when there is too much detail to take in
  • Pie charts are effective for representing proportions and percentages at a glance but it can only represent one type of data at a time
  • Maps are also effective for helping readers understand directions for locations and instructions for procedures. However, its effectiveness and accuracy would depend on the proper use of scales, labels, and legends

Animation sequence

Creative graphic design does not have to be still pictures. They can be something animated – if that is what you need. Animation sequences are best used for describing or marketing situations and processes.

Now that you know what types of graphics your business may be able to use, you need to understand how much would be reasonable to pay such services for.

  • Expect to pay more when you require full-color graphics
  • Consider the techniques used. If your project requires extensive and highly advanced techniques that no amateur or DIY artist can offer, then be prepared to pay highly for it.
  • Duration always matter. Rush orders for creative graphics would require additional fees to be paid. Sometimes, you would end up having to pay twice than what you’re normally charged, but you probably won’t mind so if it means meeting your deadline.
  • The number of people working on your project is a factor to take into account as well. They sometimes have varying rates, too – and it’s usually dependent on what role they’re playing in the team as well as their level of seniority in the firm.

Remember all these the next time you speak with a creative graphic design agency in order to avoid being overcharged.

The Do’s and Don’ts of Creating a Compelling Infographic

While relevant and regularly updated online content like blogs, articles, and press releases continue to be crucial components in optimizing your website, there are other highly effective forms of communication that draws in consumer attention to your business.

One of these forms is the infographic, which appeals to the ever-growing crowd of online browsers who connect to more visual methods of learning.

Short for “information graphic,” an infographic is defined as the visual representation of information. Visualization is a powerful tool-the millions spent on creating movie posters to market films is proof of that. But infographics are more than just posters with graphs on it. A well-crafted infographic should be able to convey a complex concept in an easily understood, visually appealing way.

Decidedly, there is a trick to designing a successful infographic, which is why it has become a career option. There are endless lists of what makes an infographic successful vs. just a poster with graphs, but here are a handful of do’s and don’ts that will help you with the basics of designing your own infographic.

DO tell a story. Like a good story, infographics should have clear beginning, middle, and end. Introduce the thesis, problem, or purpose of the infographic at the top, or beginning. Support your thesis with data-this is where well-designed charts and graphs come in. Then, end the infographic with a final conclusion.

DO communicate complex data simply and attractively. If a consumer is just as confused by your infographic as they would be by the list of data it is supposed to represent, then a visual isn’t doing its job. Think about your audience and develop a simple, yet creative way to convey the same information so that the consumer can digest it easier.

DO make social media sharing easy. Social media sites like LinkedIn, Twitter, and Facebook are valuable gateways into the next level of marketing. Designing infographics that can be easily shared through these sites is one of the best ways you can improve the online visibility of your company. So keep them simple and make them attractive-that is the best way to encourage sharing.

DO NOT tell when you can show instead. Writers are taught never to describe through exposition when you can illustrate through character dialogue. Similarly, in an infographic you should never tell when it can be displayed visually instead. That’s the purpose of an infographic after all, is it not?

DO NOT rely on typography too much. A common crutch designers rely on to make information stand out is using alternative typography. While different fonts can be great for highlighting certain data, overusing it can detract from the cohesiveness of the design.

DO NOT use every color you can think of. Rather than make your infographic look like a rainbow exploded on it, use color palettes that complement the message of the visual.

The best rule to follow when developing an infographic is to keep it simple. Successful visual designs take detailed and complicated data and present it in a form that is easily understood by consumers.

Furthermore, answer the questions of purpose, goal, and relevance before you develop an infographic for your website or client.

While there is plenty more that goes into developing a successful infographic, keeping these concepts in mind is a good start.

Tips To Use Infographics To Increase Information Retention

Effective communication is important for any business. One of the best ways to communicate with your customers and potential customers is by disseminating information effectively. People need to know what you are about and what you are offering but in many cases, they do not want to try too hard to get the information that they need. At a time when people are looking for instant or quick results, making it easy for people to understand what you are communicating is to your advantage.

Facts, relevant figures and expert information or analysis have the power for persuasion. By letting your audience see and understand what you want them to know, you can greatly influence their beliefs as well as the decisions that they make. Methods of communication and how people receive content has changed as people look for the most effective options. The use of information graphics or infographics is becoming more popular as the main method of communication.

Presenting information effectively

How you present your information will determine its effectiveness. Information graphics has a huge impact on readers, and you can convince your audience about any issue by using the best format. Vision plays an important role when it comes to information as people try to visualize what they read or hear. Visualizing ideas is the best way to understand and assimilate any concept, and this is one reason this is so effective when communicating.

Retention of essential information

Apart from understanding the content, infographics help to enhance retention. Everyone knows that information that is retained is the most effective information when it comes to understanding. It is much easier to illustrate facts or trends using charts and other tools such as images, icons and pictures. Visual elements help to enhance communication, and this has led to a surge in creativity as people look for unique ways to communicate their messages.

Presenting relevant information

Infographics design allows the audience to understand and retain the information that they are receiving. The fact that it is easier to pick up useful information makes it effective. The visual elements included with the text allow readers to focus on important facts. The information is presented more efficiently by condensing the information and providing a quick overview. The readers can concentrate on the relevant facts without having to go through the clutter.

Research has shown that people learn more through visual elements such as pictures. Visual thinking or the process of seeing words as pictures helps to enhance retention. People are more likely to remember what they see more than what they read, and it is also easier to share images on social media.