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Three Ultimate Ways To Design A Unique And Appealing Infographic

Infographics have been on the web for some time now. This is mainly because the information that is distributed in the form of visuals has always been more appealing to the masses. But because of the new possibilities of HTML 5 for the web, new technologies and also the wide formation of data driven websites, infographics are again soaring to popularity and making one for your business is becoming a trend.

If you are ready to design an infographic for your business or for your client then doing so in HTML 5 is the way to go. But considering as there would be many businesses and service providers designing infographics, the real question is how you will be able to make your infographic break through the clutter.

This article puts together the 3 ultimate ways with which you can make your infographic stand out from the crowd. Read on below and you will understand step by step how to make your infographic highly sharable and appealing.

Step One – See If Your Have “Fried” Your Infographics Properly

Now this step isn’t some technical of cooking related process. The term “Fried’ comes from the initials of a basic analysis you need to do before crafting an infographic first. Here it goes:

• Fresh – is your infographic been made with a fresh idea?

• Relevant – is the information engaging?

• Informative – are your facts right and intriguing?

• Entertaining – Will the infographic draw viewers?

• Different – has this infographic been done before?

If you have attempted this questionnaire before you start working on your infographic, you will be able to map out your goals efficiently and design an infographic that draws in the viewer.

Step Two – Introduce Motion, Make Your Infographics Interactive

You can make your infographic more appealing and interactive by introducing motion into its graphics. For this purpose, you can use an HTML 5 animation tool known as Adobe edge animate which allows you extend your custom infographic design with movement. Adobe edge animate provides easy tutorials to designers who are new to Parallax and HTML 5 to begin with.

Step Three – Choose Powerful Data Source And Tools To Illustrate Them

Whether you have done the research or your client, without any reliable data sources an infographic will sink. And because data sources can vary, it is sensible to invest some time so that you can have quality data sources.

Some top infographic researchers suggest that Quora supplies the greatest publicly available datasets for accumulating raw data. Furthermore, you can also head to Piktochart and infogr.am that offer products for evaluating and collecting data.

Bottom-line

The three steps mentioned above are your key to designing an appealing and highly shareable infographics. Once you have gathered the information you need and your infographics is in the pipe line, plan ahead and start working on how will you be marketing your infographics upon completion.

What Types Of Creative Graphic Design Does Your Business Need?

Creative graphic design comes in all shapes and sizes. In general, incorporation of creative graphic design in your business can offer the following benefits:

  • Increase website traffic
  • Improve customer understanding of your products and services
  • Introduce new products and services
  • Elaborate on marketing campaigns
  • Achieve brand awareness

You can also enjoy more specific advantages depending on the type of graphic design you request for your business.

Logos

An effective logo is something so easily recognizable that your customer can imagine it in its entirety without trouble. While it does not have to be easily drawn either, it does have to be unique and thus easier to associate with your company only. Logos should be first drafted by your creative graphic designer in large dimensions, but they should still be completely readable and recognizable even when they’re shrunk to a fraction of their original size.

Logos are used for headings for your website, business cards and stationery, and other print materials.

Infographics

The best way to think of infographics is to think of pictures and words telling stories. Words alone are sometimes insufficient for explaining a particular idea and these are then better described with infographics. Infographics are always a mixture of photos and words and – secondly – they typically represent statistics or important facts and figures.

Infographics come in various forms, and they offer different types of benefits.

  • Tables are best used for summarizing or comparing a large amount of data
  • Diagrams make it easier for you to understand a process, but not when there is too much detail to take in
  • Pie charts are effective for representing proportions and percentages at a glance but it can only represent one type of data at a time
  • Maps are also effective for helping readers understand directions for locations and instructions for procedures. However, its effectiveness and accuracy would depend on the proper use of scales, labels, and legends

Animation sequence

Creative graphic design does not have to be still pictures. They can be something animated – if that is what you need. Animation sequences are best used for describing or marketing situations and processes.

Now that you know what types of graphics your business may be able to use, you need to understand how much would be reasonable to pay such services for.

  • Expect to pay more when you require full-color graphics
  • Consider the techniques used. If your project requires extensive and highly advanced techniques that no amateur or DIY artist can offer, then be prepared to pay highly for it.
  • Duration always matter. Rush orders for creative graphics would require additional fees to be paid. Sometimes, you would end up having to pay twice than what you’re normally charged, but you probably won’t mind so if it means meeting your deadline.
  • The number of people working on your project is a factor to take into account as well. They sometimes have varying rates, too – and it’s usually dependent on what role they’re playing in the team as well as their level of seniority in the firm.

Remember all these the next time you speak with a creative graphic design agency in order to avoid being overcharged.

Backlink Tool: How to Build Links With Infographics

Infographics are some of the most powerful SEO tools in the social media world. These graphics are visual representations of information or data. Using infographics has become a new way of sharing information on the Internet. Instead of writing a blog post or an article that includes lots of percentages and stats, you can create an information graphic that ties it all together in a visually appealing image. This way you can express complex messages to readers in a way that enhances their comprehension.

Increasingly more webmasters are using infographics for link building and SEO. Adding images to your posts makes them more interesting and appealing to readers. Search engines love multi-media stuff. Statistics show that infographics are up to 40 times more likely to be viewed and shared on social media sites compared to text. They are easy to add to websites and they boil down the most important elements of complicated stories.

A well designed infographic that offers fresh information and appeals to the interests of your audience will always be successful at building quality backlinks. One of the biggest benefits of using information graphics as part of your link building campaign is that the links you will get tend to be from relevant websites. Some of the most popular types of infographics are data visualizations, viral visualizations, iconic visualizations, and business insights.

Many infographics fail because their design is low quality or their topic is poor. An engaging topic combined with a visually appealing design can make the difference between high quality backlinks and a wasted investment. If you create compelling graphics, a highly authoritative website will use the embeddable HTML code to share your work withy its readers. You should also consider adding your images to popular infographic depositories, so that others can see them.

Studies indicate that over 60 percent of people are visual learners. Internet users are generally looking at information graphics on lunch breaks or whenever they have some free time. Most of them don’t have time to read long articles. If you want to get the most out of this link building technique, create infographics that are attractive, informative, relevant, and easy to share.

Marketing is essential to maximize the exposure of your images. If you are getting information from external sources, let the owner of the dataset know about your intention. He might be interested in any tool created using his data. If you are using independent contractors to create infographics for your site, ask them to feature your design on their websites or in their portfolios. Make sure your infographic has a Facebook like button, a Twitter button, and social network share buttons for Pinterest and Reddit.