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5 Proven Ways Through Which Infographics Can Help A Business to Grow

The biggest challenge for content marketers nowadays is to present complex information to the readers in easy-to-understand and effortless way. One of the best ways to do it is using Infographics or graphical illustrations of data. Infographics have gained huge popularity over the past 5 years which blends information with graphics. It is an amazing marketing strategy that builds brand awareness and increases a company’s credibility. The visual communication also features case study findings and research results to make the content more trustworthy and interesting. Even the most intricate industries have the opportunity to undoubtedly display their strengths with skillfully designed Infographics. Let’s explore some of the proven ways through which Infographics helps a business to expand.

Increases the number of online visitors

When it comes to increasing customer base through digital media such as internet, Infographics is the best choice for small-scale business owners and start ups. Infographics as a content marketing strategy merges both information and statistics which can never go unnoticed by the online audiences. The biggest asset of Infographics is that it can be customized in such a way that it can deliver information effectively to the visitors of different age groups in the internet. Moreover, the visual graphics and images boost engagement.

Bolsters website traffic

Sites that use Infographics as their content marketing strategy have witnessed a 12% average increase in the online traffic. So, it can drive visitors to a website in a very big and significant way. Infographics can also bring in the kind of elusive high-quality link building to boost traffic. Adding back-links in the Infographics is a great strategy to boost more amount of traffic to a site or blog.

Builds to a company’s trustworthiness

Infographics makes a company successful by increasing its credibility. Companies prefer to integrate Infographics with information, statistics, research and case studies in a digital set-up nowadays from reliable sources to establish credibility of their brand. In this way they try to give exposure to their business.

Creates brand awareness

With the help of Infographics, companies can embed their logo, for creating corporate identity, good brand awareness, and telling a nice story about it. When the Infographics goes viral, companies can reap its benefits. But remember, you have to make sure it is visually attractive loaded with convincing information.

Helps a company to reach target audience

To increase company sales and turnovers, it is important to reach the niche market or the target audience and Infographics will help you to achieve exactly that. In this way, you can stay ahead of your competitors in terms of competition and climb the ladder of success more easily in the market segment.

Infographics although being a recent phenomenon has gained a huge popularity in the recent years. If you want to grow your business, it is the perfect way of doing it. It is the ideal content marketing strategy that will surely pave the way for success.

Why B2B Companies Are Jumping on Infographics Bandwagon

B2B companies are helping to make infographics the fastest-growing content type on the web. According to a recent survey of the B2B Technology Marketing Community on LinkedIn, more than 50 percent of respondents find infographics to be an effective content marketing tactic. There are plenty of good reasons why:

Infographics tell a story. Prospective customers may be interested in hearing about how your company got started. Maybe you’ve got a compelling “Then and Now” story to tell. Through a combination of graphics, data and text, an infographic can tell your story in a concise and engaging manner. It also helps to build brand awareness and position you as a thought leader in your field.

They can explain a complex process simply. Say you’re a service provider in the B2B world. You have a process that clients sometimes find difficult to grasp-a proprietary service delivery or client onboarding process. Whatever the situation, using an infographic to visually depict the process is much more enticing than bombarding clients with a page full of explanatory text (which they probably won’t read anyway).

They showcase vital statistics. You can risk boring your clients with charts, spreadsheets or PPTs filled with written statistics-or you can design an infographic explaining the same thing in a more attractive, user-friendly manner. The best of these infographics combine a series of statistics to create a clearer, more concise argument or conclusion.

If you’re ready to join the infographics bandwagon, keep these tips in mind:

Provide both text and graphics. Your goal is to describe your product or service using both words and graphics. Together, they make for a more visually compelling and informative story.

Make them “viral-friendly.” Infographics are often enthusiastically shared, linked to and mentioned in blogs. To increase the chances of going viral, include social networking buttons, making it easy for people to share your infographic on Twitter, Facebook, Pinterest, etc. Adding an embed box also enables users to include your infographic in their own blogs or websites.

Let people know about your infographic. Although most infographics are about something else (like your product or service), you can sometimes get buzz going about the infographic itself. Sites like DailyInfographic and Fast Company Infographic of the Day accept submissions. You can also tell the story behind the creation of your infographic on your blog or in an industry press release. (At the same time, of course, you’re including the infographic, thus generating more potential interest.)

Infographic Design – 3 Common Mistakes

Information graphics are widespread in newspapers, presentations and on the Internet. Infographics (a shortened version of the term) are diverse types of visuals that include charts, maps, diagrams, data visualizations and technical, instructional and scientific explanations. What they have in common is that they are visual representations of information, data or knowledge.They are valuable because the world is complex and it’s difficult to quickly understand dense information.

Both professionals and amateurs produce infographics, but many of these visuals aren’t compelling for a variety of reasons. In fact, many amateurish infographics don’t offer anything new. They are no more than a group of words and pictures arranged logically on the screen or page. Here are three common mistakes designers make when creating infographics.

Mistake #1: The Graphic Does Not Provide a New of Thinking

Information graphics should use visual language to provide a new way of understanding concepts, ideas and data. But some infographics don’t enable users to see the information in a new way. Rather, they implement the infographic using a conventional and ordinary approach.

The Fix: Think deeply about the design. Because our brains are wired for pictures, graphics are understood differently than text alone. Take advantage of this by ensuring your infographic provides data or information in a way that enables viewers to perceive new relationships, new analysis and new interpretations.

Mistake #2: The Information is Not Well-organized

A primary aspect of an effective information graphic is its organization, expressed through visual structure. But some infographics seem to be randomly organized, missing the opportunity to present information with clarity.

The Fix: There are a few fixes for poor visual organization. One is to create a visual hierarchy so the eye lands on the most important information first. Another approach is to chunk the information into segments, when possible. According to cognitive research, we can only hold about four or five perceptual units in working memory at one time. When information is organized into small bits, it is easier to process.

Mistake #3: The Graphic Doesn’t Work on Multiple Levels

Information graphics should allow viewers to understand the topic at both a high-level and detailed-level. But many information graphics are flat and don’t provide several views of the content.

The Fix: Identify ways to depict the visual information so viewers can immediately get the overview of what it’s all about. In addition, provide a way for viewers to delve into the topic or data so they can get detailed information as well.

Information graphics are flooding the Internet and as a result, many untrained in this art form are producing them. Take the time to get the basic design skills for creating compelling infographics and avoid the mistakes discussed here.