Characteristics That Make Infographics Go From Good To Great

As competition between businesses increases in the online sphere, more businesses now look to implement advanced tools and technology to consolidate their presence. Though the audience for Web has grown exponentially during past few years, the fact remains that, people do not read each and every word that is published on the website. Rather, they will just skim through the content to look for bits of information that excites them. To fix this, web design experts in the web development industry have come up with infographics which helps them in transforming dull or unexciting content into ‘digestible’ and attractive visuals.

Apart from the content, these infographics also vary to a great extent in terms of design. However, some characteristics remain common to each of the infographics creates.

Value

Web design services lay a great deal of importance on the value of info-graphics. Like any other content on the web, even info-graphics should be necessarily delivering value. For this, the web designer will highlight certain subject matter for capturing the reader’s attention and also inspiring art direction. Paycor has done a commendable job with its infographic created for Payroll and Tax Deductions. In this, they answer a dynamic question (What is taken out from your paycheck?) in an easy-to-read and intuitive design.

Data Accuracy

Data accuracy has to be an integral characteristic for the infographic created by your web designer or web developer. As per a report released by one infographic from The Atlantic, nearly 95 percent of all info-graphics are stuffed with misleading or incorrect information. To create effective info-graphics, the focus should be on cross-checking all the facts that the website design firm wants to incorporate in the infographic. For instance, you may observe that one research has reported that nearly 80 percent of buyers are interested in your product. On the other hand, five other research studies claim that only 50 percent of consumers are interested. By being little more careful on the front end, your business can win reader’s confidence for the long term.

Clear Visual Path

As mentioned above, the sole reason why an infographic is created is to convert a complicated or a dull topic in an attractive and clear format that excites the reader. One common mistake committed by many web designers is that they do not give enough importance to user flow. To put it in simple words, it is essential that the developer guides the reader while digesting the data in an effortless and seamless manner.

Readability

More often than not, a website that is featuring an infographic will, at a bare minium, incorporate at least one teaser image (thumbnail) for alluring the reader to view the data in full. For instance, the reader can either externally open the link or choose to locally enlarge it and view.

Shareable & Accessible

The infographic’s share-ability and accessibility can be enhanced by offering readers an HTML-enbed code as well as seamless connectivity to key social networking platforms and a lot more. Infographics need to be embedded correctly in the website, in a way that does not obstruct clear navigation of the website.