Content Marketers: 3 Reasons to Start Using Infographics in Content Marketing Now

As a content marketer you likely already know that infographics are quickly becoming one of the most utilized forms of content marketing, and for good reason, as 90 percent of information that enters the brain is in visual format. As a participant in the Social Media Marketing MOOC Specialization at Northwestern University and a veteran content marketer with an interest in new trends, I have found two articles that point to the importance of infographics when it comes to getting the attention of readers.

In the article “9 Awesome Reasons to Use Infographics in Your Content Marketing,” Jeff Bullas discusses the importance and growing popularity of infographics as a content marketing tool. In his article and the accompanying infographic that he provides, Jeff points out that infographics are much easy for readers to understand and that 40 percent of people will respond better to visual information than plain text. According to his own research Mr. Bullas found that from the beginning of 2010 to the beginning of 2012 searches for infographics increased by over 800 percent.

In the second article titled “7 Reasons to Use Infographics in Your Content Marketing Strategy,” Kevin Tynan discusses the benefits of providing readers with well-designed infographics. Mr. Tynan points out that infographics help reinforce brand position, attract attention better than traditional content, are easy to share on social network sites, and appeal more to visual learners. He also points out that using infographics is a great way to improve Search Engine Optimization.

After reading these two articles and taking into consideration my own knowledge of content marketing I have come up with three recommended actions content marketers should take in order to utilize the many benefits of using infographics:

Create Relevant Infographics – Make sure your infographics are relevant to the topics you are discussing and contain content that people want to know about.

Make It Simple – The reason infographics are so popular is their easy readability so be sure to keep infographics simple and do not overdo it on the amount of content.

Share Your Infographic – Creating it is simply not enough, in order to benefit from your infographic, and so others can benefit from it as well, be sure to share it extensively with followers on all of your social media networks.

Starting today, you should begin utilizing the power of infographics to attract individuals in your high value market and start providing them with easy access to your knowledge of your industry.

Infographics – Promoting Crisp, Clear, and Innovative Communication

The online universe has been witnessing an upward scaling change of trends right from its inception and the demand for good interactive designs has always continued to shoot up. The online marketing business has grown exponentially in the last few years. The World Wide Web is definitely an avid designer’s playground. The introduction of infographics has welcomed a refreshing change to online brand marketing.

What are infographics? They are a visual representations of informative data and are also known as ‘data viz’ as the cool kids call it nowadays. They display sets of informative data in an interactive and imaginative way supplemented with colorful graphics which can be seen and grasped immediately rather than paragraphs of data to be read; which usually sounds boring.

Today, digital designing has become a lot more appealing and is a compilation of a variety of data into one cohesive piece. They have revamped the digital landscape for a good reason. This medium of communication has proved as one of the most effective and engaging mediums across the web. It is a combination of interactive creativity and data usefulness depicted in a pleasing format in order to grab the reader’s attention and increase brand recall.

So, what are the factors that make infographics an effective marketing tool?

They are quick, convenient and to the point sources of information. Their ability to showcase most relevant information to the reader within few seconds makes them most sought after. Moreover, their interesting and eye-pleasing format allows understanding tedious numerical data with ease. A well designed and informative graphic can be a tale of interesting stories with supported facts.

These creative pieces of data help people in a great way as they act as problem solving tools in case of complicated topics. They may also act as a step by step instruction guide for making readers understand something that may be hard to grasp if other mediums of communication are used. They create richer and engaging messages which can attract a lot of attention. It’s a show-rather-than-tell concept which successfully connects the readers and conveys the message with great ease. They can also convey the benefits and methods of using a specific product or a service with supported illustrations that will help the reader in understanding the process easily. The use of colors in an infographics design and its layout can also grab prospective customers’ attention. It’s a designer’s view, the brighter, the better!