What Types Of Creative Graphic Design Does Your Business Need?

Creative graphic design comes in all shapes and sizes. In general, incorporation of creative graphic design in your business can offer the following benefits:

  • Increase website traffic
  • Improve customer understanding of your products and services
  • Introduce new products and services
  • Elaborate on marketing campaigns
  • Achieve brand awareness

You can also enjoy more specific advantages depending on the type of graphic design you request for your business.

Logos

An effective logo is something so easily recognizable that your customer can imagine it in its entirety without trouble. While it does not have to be easily drawn either, it does have to be unique and thus easier to associate with your company only. Logos should be first drafted by your creative graphic designer in large dimensions, but they should still be completely readable and recognizable even when they’re shrunk to a fraction of their original size.

Logos are used for headings for your website, business cards and stationery, and other print materials.

Infographics

The best way to think of infographics is to think of pictures and words telling stories. Words alone are sometimes insufficient for explaining a particular idea and these are then better described with infographics. Infographics are always a mixture of photos and words and – secondly – they typically represent statistics or important facts and figures.

Infographics come in various forms, and they offer different types of benefits.

  • Tables are best used for summarizing or comparing a large amount of data
  • Diagrams make it easier for you to understand a process, but not when there is too much detail to take in
  • Pie charts are effective for representing proportions and percentages at a glance but it can only represent one type of data at a time
  • Maps are also effective for helping readers understand directions for locations and instructions for procedures. However, its effectiveness and accuracy would depend on the proper use of scales, labels, and legends

Animation sequence

Creative graphic design does not have to be still pictures. They can be something animated – if that is what you need. Animation sequences are best used for describing or marketing situations and processes.

Now that you know what types of graphics your business may be able to use, you need to understand how much would be reasonable to pay such services for.

  • Expect to pay more when you require full-color graphics
  • Consider the techniques used. If your project requires extensive and highly advanced techniques that no amateur or DIY artist can offer, then be prepared to pay highly for it.
  • Duration always matter. Rush orders for creative graphics would require additional fees to be paid. Sometimes, you would end up having to pay twice than what you’re normally charged, but you probably won’t mind so if it means meeting your deadline.
  • The number of people working on your project is a factor to take into account as well. They sometimes have varying rates, too – and it’s usually dependent on what role they’re playing in the team as well as their level of seniority in the firm.

Remember all these the next time you speak with a creative graphic design agency in order to avoid being overcharged.

Infographics – Introduction And Importance

Search Engine Optimization is still a powerful tool for getting great traffic to your site. But now a days you can’t rely only on quality content, you also need a powerful visual to grab visitors interest. As internet emerges out as a great tool for conveying information to millions of people worldwide, it has become a challenge on how you can effectively communicate with the visitors of your content (website), how can you make your content unique and more attractive?

This is where infographics comes into the picture. Infographics or information graphics are visual representation of information, data or knowledge. It is a mixture of design, text and research analysis. It is an important tool in understanding the complex information more precisely.

As the saying goes, “A picture is worth a thousand words”. This is especially true when someone has to quickly read and understand. Consider the example of a person driving on the road can be benefitted more from pictorial signs as opposed to signs with a lot of text.

To create a successful infographics on any topic, your main aim should be simplicity i.e. to spread your point across in a quick and easy to understand way. You should be creative, produce rich graphics and also make use of metaphors. Moreover, one must use real life situations for comparison like: there are more stars in the universe than the amount of sand on earth!

Lets have a look at some reasons that makes infographics more important:-

1) Infographics is simple:- This technique is very simple and time effective as we just need to figure out the basic points of any article that needs to be highlighted and replace them with some graphics and designs.

2) Infographics is a key technique to grab the attention:- It’s common to all of us that we like graphics much more than the long written text. So, infographics will be definitely helpful in order to grab the attention of the visitors of your website.

3) Increase in site traffic:- Site traffic is one of the most important factor for any website. By using this technique, the chance of sharing and getting likes on social media platforms increases and it will result in increasing back links which in turn increases the site traffic.

The only barrier for infographics is to develop topics and ideas in a simplified, attractive and dynamic way. Infographics must be created without causing misinterpretations, so choice of colour or shape must be appropriate for particular fact. There are various tools and platforms emerging that can help you creating them easier. So, start working on infographics as soon as possible and attract visitors to your website.

Why Content Research Is Important for Effective Infographics?

So where do you start your research content process?

There is no standard answer to the question but there are a few questions/points you need to clarify before diving into research. In fact the entire research content process is about asking questions, gathering all the facts and keeping your eyes and ears open.

#1 What is the objective of the infographic? Are you trying to inform, persuade your audience or have other target in mind?

#2 What content is available? Have you just released a product/process/service that your audience must know about? Or perhaps, you have a story in mind that needs development from scratch.

#3 How much time, financial & human resources do you have available?

Data research for infographics takes time, is expensive and requires the right skills. Being cheap or going for the “multi-tasking” approach at this level, will compromise the entire process/efforts and is not worth it.

Most organisations opt for professional support in an effort to avoid bias in their content. Having an external team of people working on your infographic will provide a fresh perspective on your content. Who knows? They might come up with questions that you have not thought about yet.

View content research as a pool of knowledge

During the research process you are gathering all the information. You are not analyzing the facts nor building your narrative. The research process needs to answer the basic what/why/where/who/how questions. The more you research, the more questions you will have.

You will come across ideas & facts not so favorable for your side of story. The amount of information discovered can be overwhelming and distracting from the original objective of the infographic.

Content research covers everything: facts, concepts and statistical data. The best infographics provide a balanced amount of facts & statistical data. Break this balance and you will end up with an illustration or junk charts rather than great infographics.

Plus, do not forget researching official sources and give credit where needed!

4 reasons content research makes or breaks your infographic

There is no doubt about the benefits of conducting professional research to create infographics that brings value to your organization. If done right from the start, it avoids headaches in the long run.

#1 Connection to the whole picture. You think you have the best content (story to tell), so does your competitor, so who is right?

#2 Solid arguments to build the narrative.

#3 Balanced visualization between statistical data & concepts and ideas.

#4 Supports the creative process of the infographic.