Benefits of Using Infographics

Information graphics, or Infographics as they are commonly known, has become the most popular and effective tool for online communication. This term refers to the graphical or visual representation of any information or data. Graphics have been in use, even before the advent of technology; however, the presence of online tools has definitely made it easier and simpler today. Just like people use graphs and diagrams in real life, they can be added to online presentations as well. Rather than explaining or presenting something in written form you can use attractive graphs and graphics.

A careful observation of the world around you can tell you that how popular and appealing the graphics are in today’s digital world. It has been noticed that short and clearly written information, with interesting graphics is more appealing than lengthy texts. But what makes Infographics so popular?

Their immense popularity can be credited to the following features:

· Pictures are easy to notice: Pictures or graphics are easier to notice, as compared to words, just like a book with pictures is more liked by children and adults alike, rather than lengthy text.

· Enhance the appeal of content: Plain text stretching over the whole page requires time and attention, which can put off many people. However graphics present the information clearly without you having to spend any time on reading.

· Easy representation of statistical data: Facts and figures enhance the credibility factor and thus they are strategically added to make people aware of the reliability of information. Reading the figures can seem very tiresome, whereas graphical representation can facilitate data visualization by presenting the same data in a more understandable way.

· Simplify the subject matter: Reading lengthy text to understand the data is a very complex and unattractive task. Graphics can present the same subject matter in a more orderly and simplified way, thus making it extremely easy for the readers to read and understand the given information.

· Stimulates reader’s interest: Attractive Infographics design and clever use of colors can help you put across your point more successfully. That is why graphics are considered to be more effective in catching the attention of readers instead of text.

· Easy sharing and recording of information: Graphics enable you to present the information in a more digestible way. It makes sharing and recording of such information easier.

Today’s digital age has made it extremely important to capture the attention of the users, to convey your message effectively. With increasing distractions and decreasing attention span of the users, it is becoming difficult to capture their attention. Visual representation is an interesting and appealing way of data visualization.

There are numerous ways in which you can use the graphics to enhance the effectiveness of your text. Making it a part of your annual business reports will not only appeal your associates but can also save a lot of your time and efforts by making data visualization easier. Including attractive and easy to understand Infographics design in your research reports can help you present your findings more effectively. You will not have to spend time explaining each and every finding, when it is clearly present in the form of a graph or chart. Enterprises, world over, have realized that in order to make the desired impact on the minds of their consumers, they will have to incorporate Infographics in their marketing strategies. The cut-throat competition that prevails in the marketing and advertising world today has further enhanced this need. In such scenario, graphics are undoubtedly the most eye-catching and effective way of attracting consumers rather than plain text.

Apart from these, the graphics can be used anytime when you want to make the information or presentation more engaging and noticeable. Some factors should be kept in mind while using the Infographics design to present your data or information in an attractive and sophisticated way.

· Keep it simple: Try to keep it as simple as possible. The idea behind using graphics is that they are easy to scan and understand. Using complication graphics or too many colors can make them look complex, thus hampering its effectiveness.

· Choose appropriate form:Infographics can include many graphical forms, like maps, graphs, flow charts, diagrams etc. The choice of graphical form will depend on your topic or the type of information that you need to present.

· Visual appeal: Keep the visual appeal in mind when using graphics or pictures. They should be simple yet appealing, to catch the attention of online users.

It is clear, that Infographics design is a powerful and effective medium for data visualization and to present information in a more organized form. The popularity of online graphics can be attributed to their effectiveness and appeal. Visual graphics are better and more easily understood than just words. Owing to its numerous benefits, using the graphics has become a need today, which can help you get the desired effect from your content.

How To Create Awesome Infographics

Over the past few years infographics have become increasingly important to a website design company and a good online marketing campaign. Simply put, they are one of the best ways to spread factual-based content virally. One of the reasons for this goes back to the old adage that a picture is worth a thousand words. Studies show that most people learn visually, and so when information is represented pictorially, it becomes easier to capture an audience and teach them relevant facts. Add in relevant links to a well-designed infographic and, especially if lots of people click and share it.

Creating an Awesome Infographic

The first thing you’ll need in order to create a successful infographic is an awesome website designer, a copywriter and a research analyst. It is important to balance each aspect of your infographic so that your audience finds it easy to view, understand, and maybe most importantly, share. If one element is too heavy, it overshadows the others and dominates the entire thing. An infographic with too much copy won’t grab attention; one with too many stats won’t have a story or any real insight; and one that’s too visual won’t be shareable.

3 Important Infographic Elements

  1. Statistics: Every infographic should have at least one statistic. Stats are what make infographics informational, otherwise they become op-graphics, which – while fun – are no different than well designed blog posts made to exist outside the context of a blog.
  2. Catchy Headline: The best infographics have a great headline with relevant keywords, which fit into a theme, as well as some kind of point about the facts they are spreading an insight into what they are defining through their stats and well-written copy.
  3. Appealing Designs: Illustrative designs are increasingly popular in supporting the narrative structure of a well-crafted infographic. Without visually appealing and well-constructed illustrations, you can easily lose your audience in the jumble of pictures and text.

Overall, your infographic should have an easy flow of information and pictures that will teach your audience something. Remember, it’s important to analyze your infographic for how easy it is to view, understand and share. If you can do so, then your audience will be able to also! Below is one that we created at our website design company. Tell us in the comments what you think!

So there you have it! These are the main important points to know when creating infographics.

The Invasion of Infographics

Infographics is the next best ingenious means of communicating visual ideas since the primitive drawings on cave walls. For those who have the faintest idea about the term “infographics”, it is more likely that you’ve seen one of them without knowing what it is. And the simplest way to explain them is by using those visual outputs as examples of communicating a concept through one continuous picture.

The use of infographics as a form of visual communication hit the news industry during the late 1990’s. Bigwigs in the sector became greatly concerned about the shorter attention spans of their audiences that they began to think of a better way to keep them glued. This need paved the way for the development of infographics with more benefits than one can imagine.

A Picture Spells a Thousand Words

Infographics did not happen overnight. They are a new trend that slowly developed and crept into the mainstream of social media communication. Today, they have practically invaded every nook and cranny of the web. Anyone who thrives on the Internet has probably seen an infographics. They are literally swarming in the leading social network platforms such as Facebook, Pinterest, and Twitter. There are even sites earning their huge profit by publishing and sharing these picture capsules. Marketing moguls design their campaigns around infographics. Without wanting to lag behind, the news organizations have found the best use for them both in print and online.

What do infographics do? There are many benefits that infographics provide. Compared to the all-text content, infographics are a much easier way to convey a complicated or technical subject by providing the visitor with easy to follow visual story. With text, people easily get tired looking, reading, and interpreting the content making them to disengage after a few seconds. This is just the opposite of what infographics can do.

When designed and cleverly inserted around the text content, visitors are provided with a quick, easy to the eye depiction of what the text or numbers tell. Interpreting the message in colors, shapes, and images engage the viewers with more of an experience approach where they can comprehend the information contained on the page.

Get Your Act Together in Picture-Perfect Pages

If you think there is a need for a professional artist to handle the design for you, think again. Making your own infographics can be accomplished through other frugal options. As a frequent web visitor, you have most likely landed on many online sites where infographics flourish. You can borrow some ideas to merge with yours to create your own little beauty. You can’t be wrong with some clip arts and knowledge on photo editing software like Adobe Photoshop or PhotoScape.

The key is in being focused on the story you are telling. It is wise to start with an outline. With a solid concept in your mind, it can’t be that difficult for the text to flow. Together with stats and other figures, you can begin to cut and paste your graphics.

Launch Your Story

Once you have the feel of your new romance with infographics, you will surely want an audience to share it with. Again, the social media network sites come to your aid when you post them as blog entry on Facebook, Twitter, or StumbleUpon. You can also upload your creation on a Pinterest board. Before you know it, you have a build-up of followers for an infographic output that is now creating waves online.