What Types Of Creative Graphic Design Does Your Business Need?

Creative graphic design comes in all shapes and sizes. In general, incorporation of creative graphic design in your business can offer the following benefits:

  • Increase website traffic
  • Improve customer understanding of your products and services
  • Introduce new products and services
  • Elaborate on marketing campaigns
  • Achieve brand awareness

You can also enjoy more specific advantages depending on the type of graphic design you request for your business.

Logos

An effective logo is something so easily recognizable that your customer can imagine it in its entirety without trouble. While it does not have to be easily drawn either, it does have to be unique and thus easier to associate with your company only. Logos should be first drafted by your creative graphic designer in large dimensions, but they should still be completely readable and recognizable even when they’re shrunk to a fraction of their original size.

Logos are used for headings for your website, business cards and stationery, and other print materials.

Infographics

The best way to think of infographics is to think of pictures and words telling stories. Words alone are sometimes insufficient for explaining a particular idea and these are then better described with infographics. Infographics are always a mixture of photos and words and – secondly – they typically represent statistics or important facts and figures.

Infographics come in various forms, and they offer different types of benefits.

  • Tables are best used for summarizing or comparing a large amount of data
  • Diagrams make it easier for you to understand a process, but not when there is too much detail to take in
  • Pie charts are effective for representing proportions and percentages at a glance but it can only represent one type of data at a time
  • Maps are also effective for helping readers understand directions for locations and instructions for procedures. However, its effectiveness and accuracy would depend on the proper use of scales, labels, and legends

Animation sequence

Creative graphic design does not have to be still pictures. They can be something animated – if that is what you need. Animation sequences are best used for describing or marketing situations and processes.

Now that you know what types of graphics your business may be able to use, you need to understand how much would be reasonable to pay such services for.

  • Expect to pay more when you require full-color graphics
  • Consider the techniques used. If your project requires extensive and highly advanced techniques that no amateur or DIY artist can offer, then be prepared to pay highly for it.
  • Duration always matter. Rush orders for creative graphics would require additional fees to be paid. Sometimes, you would end up having to pay twice than what you’re normally charged, but you probably won’t mind so if it means meeting your deadline.
  • The number of people working on your project is a factor to take into account as well. They sometimes have varying rates, too – and it’s usually dependent on what role they’re playing in the team as well as their level of seniority in the firm.

Remember all these the next time you speak with a creative graphic design agency in order to avoid being overcharged.